{"id":123059,"date":"2025-07-18T13:00:20","date_gmt":"2025-07-18T11:00:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123059"},"modified":"2025-07-18T13:00:22","modified_gmt":"2025-07-18T11:00:22","slug":"burberry-perd-moins-de-chiffre-daffaires-apres-sa-restructuration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/burberry-perd-moins-de-chiffre-daffaires-apres-sa-restructuration\/","title":{"rendered":"Burberry perd moins de chiffre d’affaires apr\u00e8s sa restructuration"},"content":{"rendered":"\n

Burberry <\/strong>montre des signes de reprise : la marque de luxe enregistre une baisse de chiffre d’affaires moins importante au premier trimestre et parle de \u00ab\u00a0premiers signaux positifs\u00a0\u00bb dans son processus de restructuration. La croissance en Am\u00e9rique et dans la r\u00e9gion EMEIA compense des chiffres d\u00e9cevants en Asie, tandis que de nouveaux clients font la diff\u00e9rence.<\/p>\n\n\n\n

Premiers signes encourageants<\/h2>\n\n\n\n

Le chiffre d’affaires retail de Burberry a diminu\u00e9 de 6 % pour atteindre 433 millions de livres sterling (environ 514 millions d’euros) au cours des 13 semaines se terminant le 28 juin. Les ventes en magasins comparables ont connu une baisse de 1 %, ce qui est nettement moins que la chute de 21 % enregistr\u00e9e au cours de la m\u00eame p\u00e9riode l’ann\u00e9e derni\u00e8re. Dans les r\u00e9gions Am\u00e9rique et EMEIA (Europe, Moyen-Orient, Inde et Afrique), la marque de mode a m\u00eame enregistr\u00e9 des augmentations respectives de 4 % et 1 % en chiffre d’affaires comparable. De nouveaux visiteurs dans les magasins et une base de clients en croissance ont jou\u00e9 un r\u00f4le important \u00e0 cet \u00e9gard.<\/p>\n\n\n\n

Bien que la demande dans la r\u00e9gion de la Grande Chine et le reste de l’Asie-Pacifique soit rest\u00e9e sous pression, avec une baisse de 5 % et 4 %, l’entreprise est en bonne voie pour r\u00e9aliser 80 millions de livres sterling (environ 95 millions d’euros) d’\u00e9conomies annuelles cette ann\u00e9e. Le PDG Joshua Schulman a soulign\u00e9 l’attrait croissant de la marque, m\u00eame si la reprise est encore pr\u00e9coce : \u201cBien que les conditions externes restent difficiles et que nous ne soyons qu’au d\u00e9but de notre transformation, nous voyons des premiers r\u00e9sultats encourageants.\u201d<\/p>\n\n\n\n

Burberry a rapport\u00e9 pour l’ann\u00e9e \u00e9coul\u00e9e une perte op\u00e9rationnelle de 3 millions de livres sterling (environ 3,6 millions d’euros), apr\u00e8s un b\u00e9n\u00e9fice de 418 millions de livres (environ 496 millions d’euros) l’ann\u00e9e pr\u00e9c\u00e9dente. Le chiffre d’affaires a diminu\u00e9 de 17 % pour atteindre 2,5 milliards de livres sterling (environ 2,96 milliards d’euros). Pour inverser la tendance, la maison de mode met en \u0153uvre un vaste programme d’\u00e9conomies : d’ici 2027, Burberry pr\u00e9voit de supprimer 1 700 postes dans le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"

Burberry montre des signes de reprise : la marque de luxe enregistre une baisse de chiffre d’affaires moins importante au premier trimestre et parle de \u00ab\u00a0premiers signaux positifs\u00a0\u00bb dans son processus de restructuration.<\/p>\n","protected":false},"author":10,"featured_media":123060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[837],"topic":[266],"region":[381],"class_list":["post-123059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-burberry","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"\nBurberry perd moins de chiffre d'affaires apr\u00e8s sa restructuration - RetailDetail BE<\/title>\n<meta name=\"description\" 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