{"id":12309,"date":"2016-02-24T11:32:52","date_gmt":"2016-02-24T11:32:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-consommateur-exige-la-transparence-pour-ses-achats-alimentaires\/"},"modified":"2016-02-24T11:32:52","modified_gmt":"2016-02-24T11:32:52","slug":"le-consommateur-exige-la-transparence-pour-ses-achats-alimentaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-consommateur-exige-la-transparence-pour-ses-achats-alimentaires\/","title":{"rendered":"Le consommateur exige la transparence pour ses achats alimentaires"},"content":{"rendered":"

Le go\u00fbt, le prix et la commodit\u00e9 sont loin d\u2019\u00eatre les seuls facteurs d\u00e9cisifs pour les achats alimentaires . Aujourd\u2019hui le consommateur prend d\u2019autres arguments en consid\u00e9ration : la sant\u00e9 et le bien-\u00eatre, la s\u00e9curit\u00e9, l\u2019impact soci\u00e9tal, le v\u00e9cu \u2026<\/p>\n

<\/p>\n

Un changement fondamental<\/h2>\n

Bref : la transparence est requise \u2026 Cette tendance n\u2019est pas li\u00e9e \u00e0 des facteurs d\u00e9mographiques ou r\u00e9gionaux r\u00e9v\u00e8le une \u00e9tude (am\u00e9ricaine)<\/a> de Deloitte<\/strong>, Food Marketing Institute <\/strong>(FMI) et Grocery Manufacturers Association<\/strong> (GMA). Ce ne sont donc pas uniquement les \u2018millennials\u2019 ou les consommateurs ayant un pouvoir d\u2019achat plus \u00e9lev\u00e9 qui ont chang\u00e9 leur comportement d\u2019achat. Le consommateur est en train de changer fondamentalement. Les fabricants et les retailers se trouvent donc devant un s\u00e9rieux d\u00e9fi \u00e0 relever.<\/p>\n

\nAinsi la s\u00e9curit\u00e9 alimentaire par exemple est per\u00e7ue diff\u00e9remment par les consommateurs. Pour eux cette notion ne se limite plus uniquement aux risques pour la sant\u00e9, mais implique \u00e9galement la transparence et le bien-\u00eatre. Les facteurs pris en consid\u00e9ration par les consommateurs sont notamment la pr\u00e9sence ou l\u2019absence d\u2019ingr\u00e9dients nocifs et d\u2019ingr\u00e9dients artificiels ou encore un \u00e9tiquetage clair et pr\u00e9cis.<\/p>\n

\nL\u2019influence du retailer augmente<\/h2>\n

Ces changements dans l\u2019\u00e9chelle des valeurs des consommateurs a d\u2019importantes cons\u00e9quences pour l\u2019industrie alimentaire. Les go\u00fbts et les pr\u00e9f\u00e9rences des consommateurs continueront de se fragmenter. L\u2019influence des retailers dans les d\u00e9cisions d\u2019achat n\u2019en sera que plus grande.<\/p>\n

\nAussi la r\u00e9ussite commerciale d\u00e9pendra en grande partie du d\u00e9veloppement d\u2019avantages concurrentiels cibl\u00e9s. Les petites et jeunes entreprises utilisent de nouvelles technologies, nouent des relations avec de tierces parties et s\u2019efforcent de gagner la confiance du consommateur. Les grands fabricants devront s\u2019adapter pour r\u00e9pondre aux nouvelles attentes du consommateurs.<\/p>\n

\nPlus que jamais le consommateur exige d\u2019\u00eatre bien inform\u00e9. Il recherche les information sur internet, via les m\u00e9dias sociaux et les applications mobiles. Pour \u00eatre gagnantes les marques doivent fournir les informations que le consommateur recherche, via les canaux qu\u2019il utilise. Le consommateur exige donc des informations bien plus pouss\u00e9es que le simple \u00e9tiquetage.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le go\u00fbt, le prix et la commodit\u00e9 sont loin d\u2019\u00eatre les seuls facteurs d\u00e9cisifs pour les achats alimentaires . Aujourd\u2019hui le consommateur prend d\u2019autres arguments en consid\u00e9ration : la sant\u00e9 et le bien-\u00eatre, la s\u00e9curit\u00e9, l\u2019impact soci\u00e9tal, le v\u00e9cu \u2026 Un changement fondamental Bref : la transparence est requise \u2026 Cette tendance n\u2019est pas li\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe consommateur exige la transparence pour ses achats alimentaires - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-consommateur-exige-la-transparence-pour-ses-achats-alimentaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le consommateur exige la transparence pour ses achats alimentaires - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le go\u00fbt, le prix et la commodit\u00e9 sont loin d\u2019\u00eatre les seuls facteurs d\u00e9cisifs pour les achats alimentaires . 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