{"id":123158,"date":"2025-07-22T11:46:28","date_gmt":"2025-07-22T09:46:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123158"},"modified":"2025-07-22T11:46:30","modified_gmt":"2025-07-22T09:46:30","slug":"lululemon-se-lance-en-italie-avec-son-premier-magasin-a-milan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lululemon-se-lance-en-italie-avec-son-premier-magasin-a-milan\/","title":{"rendered":"Lululemon se lance en Italie avec son premier magasin \u00e0 Milan"},"content":{"rendered":"\n<p><strong>Lululemon<\/strong> poursuit l&rsquo;expansion de ses activit\u00e9s en Europe : le 19 juillet, le d\u00e9taillant canadien de v\u00eatements de sport a ouvert son premier magasin phare italien au c\u0153ur de Milan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouvel \u00e9lan pour l&rsquo;expansion europ\u00e9enne<\/h2>\n\n\n\n<p>Le nouveau magasin s&rsquo;\u00e9tend sur deux \u00e9tages pour une surface totale d&rsquo;environ 530 m\u00e8tres carr\u00e9s. Les clients y trouveront la gamme compl\u00e8te des collections homme et femme, avec des articles pour diverses activit\u00e9s telles que le yoga, la course \u00e0 pied et le golf. La conception du magasin allie l&rsquo;artisanat italien traditionnel \u00e0 la technologie contemporaine. Gr\u00e2ce \u00e0 son concept omnicanal, Lululemon garantit que les acheteurs ont toujours acc\u00e8s \u00e0 la gamme compl\u00e8te, ind\u00e9pendamment de la disponibilit\u00e9 en magasin. Les visiteurs internationaux b\u00e9n\u00e9ficient \u00e9galement d&rsquo;achats hors taxes par l&rsquo;interm\u00e9diaire de Global Blue.<\/p>\n\n\n\n<p>Avec l&rsquo;ouverture de Milan, Lululemon souligne ses ambitions de croissance en Europe. Le d\u00e9taillant, qui compte 770 succursales dans le monde, a pour objectif d&rsquo;augmenter consid\u00e9rablement la part de ses ventes \u00e0 l&rsquo;international d&rsquo;ici \u00e0 la fin de l&rsquo;ann\u00e9e 2026. D\u00e9but juillet, la cha\u00eene a pos\u00e9 le pied \u00e0 Londres Heathrow, o\u00f9 elle a ouvert <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lululemon-poursuit-son-expansion-europeenne-avec-une-nouvelle-etape\/\">sa premi\u00e8re boutique dans un a\u00e9roport europ\u00e9en<\/a>, au terminal 5, renfor\u00e7ant ainsi la visibilit\u00e9 de la marque et la commodit\u00e9 pour les voyageurs internationaux. Lululemon estime que de tels emplacements sont essentiels pour fid\u00e9liser la marque sur les nouveaux march\u00e9s. Quelques semaines plus t\u00f4t, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-lululemon-ouvre-ses-premiers-magasins-en-belgique\/\">la premi\u00e8re boutique belge<\/a> a \u00e9galement ouvert ses portes \u00e0 Anvers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lululemon poursuit l&rsquo;expansion de ses activit\u00e9s en Europe : le 19 juillet, le d\u00e9taillant canadien de v\u00eatements de sport a ouvert son premier magasin phare italien au c\u0153ur de Milan.<\/p>\n","protected":false},"author":10,"featured_media":123152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1676],"topic":[276],"region":[525],"class_list":["post-123158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-lululemon","topic-expansion","region-italie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lululemon se lance en Italie avec son premier magasin \u00e0 Milan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lululemon poursuit l&#039;expansion de ses activit\u00e9s en Europe en ouvrant son premier magasin phare italien au c\u0153ur de Milan.\" 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