{"id":123245,"date":"2025-07-23T10:42:46","date_gmt":"2025-07-23T08:42:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123245"},"modified":"2025-07-23T10:50:11","modified_gmt":"2025-07-23T08:50:11","slug":"un-chatbot-pilote-par-lia-montre-le-chemin-dans-les-magasins-brico","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/un-chatbot-pilote-par-lia-montre-le-chemin-dans-les-magasins-brico\/","title":{"rendered":"Un chatbot pilot\u00e9 par l&rsquo;IA montre le chemin dans les magasins Brico"},"content":{"rendered":"\n<p><strong>Brico <\/strong>franchit une nouvelle \u00e9tape dans l&rsquo;assistance num\u00e9rique aux achats avec le lancement d&rsquo;un chatbot pilot\u00e9 par l&rsquo;IA int\u00e9gr\u00e9 \u00e0 son application, qui aide les clients \u00e0 trouver imm\u00e9diatement un produit dans le magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus rapide et efficace<\/h2>\n\n\n\n<p>Auparavant, les clients de Brico, filiale de <strong>Maxeda<\/strong>, pouvaient rechercher l&#8217;emplacement des produits en magasin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/lappli-brico-indique-la-localisation-des-produits-dans-le-magasin\/\">via la page produit du site web et de l&rsquo;application<\/a>. Mais le retailer va d\u00e9sormais plus loin avec le lancement de son localisateur de produits aliment\u00e9 par l&rsquo;IA.<\/p>\n\n\n\n<p>Celui-ci est con\u00e7u pour r\u00e9pondre \u00e0 la question la plus fr\u00e9quemment pos\u00e9e en magasin : \u00ab O\u00f9 puis-je trouver le produit X ? \u00bb. Les clients peuvent utiliser le chatbot chez eux ou en d\u00e9placement et voir instantan\u00e9ment o\u00f9 se trouve un produit dans le magasin qu&rsquo;ils ont choisi. Il est \u00e9galement possible de poser des questions plus g\u00e9n\u00e9rales au localisateur de produits. Des questions telles que \u00ab Que me faut-il pour peindre un mur ? \u00bb donnent imm\u00e9diatement un aper\u00e7u des produits n\u00e9cessaires et de leur emplacement dans le magasin. Cela rend la visite en magasin non seulement plus rapide, mais aussi plus efficace.<\/p>\n\n\n\n<p>\u00ab Chez Brico, nous nous effor\u00e7ons de rendre le bricolage aussi simple que possible \u00e0 chaque \u00e9tape de l\u2019exp\u00e9rience client \u00bb, d\u00e9clare Britta Rym, directrice du marketing. \u00ab&nbsp;Gr\u00e2ce au product locator, nos clients gagnent du temps et trouvent plus rapidement ce dont ils ont besoin. Dans le m\u00eame temps, nos collaborateurs disposent de plus de temps pour offrir des conseils personnalis\u00e9s, ce qui rend l\u2019exp\u00e9rience en magasin plus efficace et agr\u00e9able pour tous. \u00bb Le localisateur de produits est actuellement disponible dans 80 magasins Brico et sera progressivement d\u00e9ploy\u00e9 dans d&rsquo;autres magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brico franchit une nouvelle \u00e9tape dans l&rsquo;assistance num\u00e9rique aux achats avec le lancement d&rsquo;un chatbot pilot\u00e9 par l&rsquo;IA int\u00e9gr\u00e9 \u00e0 son application, qui aide les clients \u00e0 trouver imm\u00e9diatement un produit dans le magasin. <\/p>\n","protected":false},"author":3,"featured_media":123242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[536,534],"topic":[631],"region":[226],"class_list":["post-123245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","company-brico","company-maxeda","topic-digitalisation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un chatbot pilot\u00e9 par l&#039;IA montre le chemin dans les magasins Brico - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Brico lance un chatbot pilot\u00e9 par l&#039;IA int\u00e9gr\u00e9 \u00e0 son application, qui aide les 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