{"id":123248,"date":"2025-07-23T10:53:57","date_gmt":"2025-07-23T08:53:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123248"},"modified":"2025-07-23T10:53:59","modified_gmt":"2025-07-23T08:53:59","slug":"le-pain-quotidien-plante-une-expansion-mondiale-via-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-plante-une-expansion-mondiale-via-franchise\/","title":{"rendered":"Le Pain Quotidien vise une expansion mondiale via franchise"},"content":{"rendered":"\n<p><strong>Le Pain Quotidien<\/strong> est de nouveau en mode croissance. Malgr\u00e9 une baisse de chiffre d&rsquo;affaires, le b\u00e9n\u00e9fice s&rsquo;est multipli\u00e9 par cinq en 2024. La cha\u00eene belge mise sur la franchise pour une nouvelle vague d&rsquo;expansion \u00e0 travers le monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qualit\u00e9 malgr\u00e9 la baisse de chiffre d&rsquo;affaires<\/h2>\n\n\n\n<p>Le Pain Quotidien a cl\u00f4tur\u00e9 l&rsquo;exercice avec un chiffre d&rsquo;affaires consolid\u00e9 de 79,4 millions d&rsquo;euros, soit une baisse de 5 % par rapport \u00e0 2023. Cette baisse s&rsquo;explique en partie par le fait que certains magasins d\u00e9ficitaires au Royaume-Uni ont encore \u00e9t\u00e9 comptabilis\u00e9s temporairement l&rsquo;ann\u00e9e derni\u00e8re. Cependant, le b\u00e9n\u00e9fice net a augment\u00e9, passant de 0,75 million d&rsquo;euros en 2023 \u00e0 3,73 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re, gr\u00e2ce \u00e0 une concentration plus stricte sur les co\u00fbts et \u00e0 une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-opent-eerste-franchisevestiging-in-nederland\/\">pression d&rsquo;investissement plus faible gr\u00e2ce au mod\u00e8le de franchise<\/a>, selon la PDG Annick Van Overstraeten. Parmi les 216 \u00e9tablissements dans le monde, il n&rsquo;en reste qu&rsquo;une trentaine en propre, principalement en Belgique.<\/p>\n\n\n\n<p>\u00ab\u00a0La <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/le-pain-quotidien-zet-weer-expansie-op-het-menu-we-mikken-nu-op-zelfstandige-uitbaters-tot-in-congo-en-peru\/10616890.html\">qualit\u00e9 des r\u00e9sultats s&rsquo;am\u00e9liore<\/a>\u00ab\u00a0, d\u00e9clare Van Overstraeten \u00e0 De Tijd. Avec l&rsquo;aide de la franchise, la cha\u00eene souhaite \u00e9galement progresser g\u00e9ographiquement : cette ann\u00e9e, elle vise l&rsquo;ouverture d&rsquo;une trentaine de nouveaux magasins, notamment au Kazakhstan, en Azerba\u00efdjan, en Inde, au Congo, en Ouzb\u00e9kistan, au Paraguay et au P\u00e9rou. \u00ab\u00a0Il y a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/annick-van-overstraeten-le-pain-quotidien-er-is-een-enorm-premium-potentieel-in-de-opkomende-markten\/\">un \u00e9norme potentiel premium sur les march\u00e9s \u00e9mergents<\/a>\u00ab\u00a0, a d\u00e9j\u00e0 d\u00e9clar\u00e9 le PDG l&rsquo;ann\u00e9e derni\u00e8re \u00e0 RetailDetail. En m\u00eame temps, cinq \u00e9tablissements fermeront ou d\u00e9m\u00e9nageront. En France, Le Pain Quotidien souhaite \u00e9galement passer de ses deux derniers \u00e9tablissements propres \u00e0 une franchise compl\u00e8te.<\/p>\n\n\n\n<p>En plus des emplacements classiques, Le Pain Quotidien mise \u00e9galement sur le travel retail. La pr\u00e9sence dans les a\u00e9roports et les grandes gares constitue un important p\u00f4le de croissance. Apr\u00e8s un d\u00e9marrage r\u00e9ussi \u00e0 l&rsquo;a\u00e9roport de Bruxelles, l&rsquo;expansion s&rsquo;est poursuivie \u00e0 la Gare de l&rsquo;Est et \u00e0 la Gare Montparnasse \u00e0 Paris. En ao\u00fbt, un nouveau point de vente ouvrira \u00e0 l&rsquo;a\u00e9roport de Bordeaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Pain Quotidien est de nouveau en mode croissance. Malgr\u00e9 une baisse de chiffre d&rsquo;affaires, le b\u00e9n\u00e9fice s&rsquo;est multipli\u00e9 par cinq en 2024. La cha\u00eene belge mise sur la franchise pour une nouvelle vague d&rsquo;expansion \u00e0 travers le monde.<\/p>\n","protected":false},"author":5,"featured_media":123249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[908],"extra":[43],"company":[304],"topic":[276,266],"region":[],"class_list":{"0":"post-123248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"people-annick-van-overstraeten","10":"extra-plus","11":"company-le-pain-quotidien","12":"topic-expansion","13":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Pain Quotidien vise une expansion mondiale via franchise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Pain Quotidien est de nouveau en mode croissance. 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