{"id":123258,"date":"2025-07-23T13:06:49","date_gmt":"2025-07-23T11:06:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123258"},"modified":"2025-07-23T13:06:50","modified_gmt":"2025-07-23T11:06:50","slug":"lindt-sprungli-croit-mais-paie-un-prix-eleve","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lindt-sprungli-croit-mais-paie-un-prix-eleve\/","title":{"rendered":"Lindt &amp; Spr\u00fcngli cro\u00eet, mais paie un prix \u00e9lev\u00e9"},"content":{"rendered":"\n<p>Chez la chocolaterie suisse <strong>Lindt &amp; Spr\u00fcngli<\/strong>, le co\u00fbt \u00e9lev\u00e9 du cacao p\u00e8se de plus en plus sur les marges. Pourtant, le chocolatier de luxe fait preuve de r\u00e9silience, gr\u00e2ce \u00e0 une client\u00e8le europ\u00e9enne fid\u00e8le.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le cacao co\u00fbteux ronge les b\u00e9n\u00e9fices<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires a augment\u00e9 de 9 % au cours des six premiers mois de 2025, atteignant 2,35 milliards de francs suisses (environ 2,51 milliards d&rsquo;euros), mais cela \u00e9tait uniquement d\u00fb \u00e0 des hausses de prix importantes de 15,8 % en moyenne. \u00c9tant donn\u00e9 que le prix du cacao a augment\u00e9 de 137 % en un an, m\u00eame ces ajustements de prix n&rsquo;ont pas suffi \u00e0 compenser.<\/p>\n\n\n\n<p>Le b\u00e9n\u00e9fice op\u00e9rationnel (ebit) a chut\u00e9 de 11 % pour atteindre 259 millions de francs (environ 276 millions d&rsquo;euros), en partie \u00e0 cause d&rsquo;un coup de chance juridique unique aux \u00c9tats-Unis l&rsquo;ann\u00e9e derni\u00e8re. La marge b\u00e9n\u00e9ficiaire est tomb\u00e9e de 13,5 \u00e0 11 %. Lindt a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net de 189 millions de francs (environ 201 millions d&rsquo;euros), soit une baisse de 13 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Renforc\u00e9 par une image de marque premium<\/h2>\n\n\n\n<p>Lindt a d\u00fb encaisser une perte de volume de 4,6 %, mais parle lui-m\u00eame d&rsquo;une \u00ab\u00a0faible \u00e9lasticit\u00e9-prix, surtout en Europe\u00a0\u00bb. La demande est rest\u00e9e en effet relativement stable dans cette r\u00e9gion malgr\u00e9 le chocolat plus cher. Il y a m\u00eame eu une croissance organique du chiffre d&rsquo;affaires de 17,7 %. L&rsquo;Am\u00e9rique du Nord, plus sensible aux prix, a stagn\u00e9 avec une croissance de seulement 3,6 %.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous avons fait preuve de r\u00e9silience sur un march\u00e9 difficile. Des innovations comme notre Lindt Dubai Style Chocolate renforcent notre image de marque premium\u00a0\u00bb, constate le directeur g\u00e9n\u00e9ral Adalbert Lechner comme des points positifs. \u00c0 l&rsquo;\u00e9chelle mondiale, le canal de vente au d\u00e9tail a cr\u00fb de 22,1 %, et le nombre de magasins a augment\u00e9 pour atteindre 590. Lindt a ouvert cette ann\u00e9e un flagship store \u00e0 Piccadilly Circus \u00e0 Londres.<\/p>\n\n\n\n<p>La marque de chocolat augmente \u00e9galement ses pr\u00e9visions de croissance pour l&rsquo;ensemble de 2025, passant de 7 \u00e0 9 % \u00e0 9 \u00e0 11 %. L&rsquo;am\u00e9lioration attendue de la marge op\u00e9rationnelle reste limit\u00e9e \u00e0 la partie inf\u00e9rieure de la fourchette mentionn\u00e9e pr\u00e9c\u00e9demment de 20 \u00e0 40 points de base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez la chocolaterie suisse Lindt &#038; Spr\u00fcngli, le co\u00fbt \u00e9lev\u00e9 du cacao p\u00e8se de plus en plus sur les marges. Pourtant, le chocolatier de luxe fait preuve de r\u00e9silience, gr\u00e2ce \u00e0 une client\u00e8le europ\u00e9enne fid\u00e8le.<\/p>\n","protected":false},"author":5,"featured_media":123259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1608],"topic":[266],"region":[],"class_list":{"0":"post-123258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-lindt-sprungli","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lindt &amp; Spr\u00fcngli cro\u00eet, mais paie un prix \u00e9lev\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Chez Lindt &amp; Spr\u00fcngli, le co\u00fbt \u00e9lev\u00e9 du cacao p\u00e8se de plus en plus sur les marges. 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