{"id":123265,"date":"2025-07-23T12:26:39","date_gmt":"2025-07-23T10:26:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123265"},"modified":"2025-07-23T12:37:35","modified_gmt":"2025-07-23T10:37:35","slug":"lotus-bakeries-intente-un-proces-a-holies-au-sujet-du-sugar-score","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-intente-un-proces-a-holies-au-sujet-du-sugar-score\/","title":{"rendered":"Lotus Bakeries intente un proc\u00e8s \u00e0 Holie’s au sujet du Sugar-Score"},"content":{"rendered":"\n

Lotus Bakeries<\/strong> intente un proc\u00e8s au fabricant n\u00e9erlandais de c\u00e9r\u00e9ales pour petit-d\u00e9jeuner Holie’s<\/strong> au sujet de sa campagne sur la teneur en sucre des marques populaires de petit-d\u00e9jeuner.<\/p>\n\n\n\n

Lutte contre les sucres cach\u00e9s<\/h2>\n\n\n\n

Il y a quelques semaines, la marque de c\u00e9r\u00e9ales Holie’s, bas\u00e9e \u00e0 Amsterdam, qui lutte contre les sucres cach\u00e9s, a lanc\u00e9 le Sugar-Score : un outil en ligne qui donne un aper\u00e7u de la quantit\u00e9 de sucre r\u00e9ellement contenue dans les produits de petit-d\u00e9jeuner et d’en-cas les plus courants. Selon l’entreprise, de nombreux produits semblent sains gr\u00e2ce \u00e0 d’habiles astuces de marketing, mais sont en r\u00e9alit\u00e9 bourr\u00e9s de sucre.<\/p>\n\n\n\n

Le site www.sugarscore.info classe les produits de petit-d\u00e9jeuner les plus vendus aux Pays-Bas et en Belgique en fonction de leur teneur en sucre par 100 grammes : les produits contenant de 0 \u00e0 5 % de sucre sont \u00e9tiquet\u00e9s A, ceux contenant de 5 \u00e0 10 % de sucre B et ceux contenant plus de 10 % de sucre C.<\/p>\n\n\n\n

Cette action n’est pas du go\u00fbt de Lotus Bakeries, le producteur des barres aux fruits et aux noix N\u0101kd et des barres aux flocons d’avoine Trek : celles-ci ont re\u00e7u un score de sucre C. Le fabricant accuse Holie’s de tromperie et a port\u00e9 l’affaire devant les tribunaux, qui examinent l’affaire en r\u00e9f\u00e9r\u00e9 mercredi apr\u00e8s-midi.<\/p>\n\n\n\n

\u00ab En violation de la loi \u00bb<\/h2>\n\n\n\n

\u00ab\u00a0Holie’s a lanc\u00e9 un \u2018Sugarscore\u2019 qu’elle a elle-m\u00eame con\u00e7u et a mis en place un site web et une campagne de marketing \u00e0 cet effet\u00a0\u00bb, a d\u00e9clar\u00e9 un porte-parole de Lotus Bakeries \u00e0 Het Parool. \u00ab\u00a0Sans fondement solide, ils qualifient leurs propres produits de bons et sains et diffusent des informations fausses et trompeuses sur leurs concurrents, d’une mani\u00e8re qui enfreint la loi<\/a>.\u00a0\u00bb L’entreprise souligne qu’aucun sucre n’est ajout\u00e9 aux barres N\u0101kd.<\/p>\n\n\n\n

Le cofondateur Valentijn van Santvoort de Holie\u2019s rejette ces all\u00e9gations : \u00ab Nous avons pris les informations r\u00e9elles de l’emballage, sans tout le bruit et les affirmations marketing qui les entourent, et nous sommes autoris\u00e9s \u00e0 les comparer. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Lotus Bakeries intente un proc\u00e8s au fabricant n\u00e9erlandais de c\u00e9r\u00e9ales pour petit-d\u00e9jeuner Holie’s au sujet de sa campagne sur la teneur en sucre des marques populaires de petit-d\u00e9jeuner. <\/p>\n","protected":false},"author":3,"featured_media":123262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1746,640],"topic":[756],"region":[524],"class_list":["post-123265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-holies","company-lotus-bakeries","topic-litige","region-pays-bas"],"acf":[],"yoast_head":"\nLotus Bakeries intente un proc\u00e8s \u00e0 Holie's au sujet du Sugar-Score - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries intente 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