{"id":123279,"date":"2025-07-23T14:53:37","date_gmt":"2025-07-23T12:53:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123279"},"modified":"2025-07-23T14:53:39","modified_gmt":"2025-07-23T12:53:39","slug":"ou-en-est-galeria-un-an-apres-sa-relance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ou-en-est-galeria-un-an-apres-sa-relance\/","title":{"rendered":"O\u00f9 en est Galeria un an apr\u00e8s sa relance ?"},"content":{"rendered":"\n

Il y a un an, la cha\u00eene allemande de grands magasins Galeria <\/strong>a pu mettre fin \u00e0 sa proc\u00e9dure d’insolvabilit\u00e9 et red\u00e9marrer sous l’\u00e9gide de nouveaux propri\u00e9taires, l’investisseur am\u00e9ricain NRDC et l’entrepreneur allemand Bernd Beetz. Le d\u00e9taillant est-il sur la bonne voie ?<\/p>\n\n\n\n

Chiffre d’affaires ajust\u00e9<\/h2>\n\n\n\n

Lors de la relance l’ann\u00e9e derni\u00e8re, les nouveaux actionnaires se sont engag\u00e9s \u00e0 maintenir ouverts 83 grands magasins<\/a> dans les centres-villes allemands et \u00e0 employer 12 000 personnes. Aujourd’hui, le d\u00e9taillant compte effectivement 83 succursales rentables et aucune nouvelle fermeture n’est pr\u00e9vue<\/a>, a confirm\u00e9 un porte-parole \u00e0 Fashionnetwork. Cependant, la croissance des ventes reste un objectif ambitieux sur un march\u00e9 allemand difficile o\u00f9 les consommateurs limitent leurs d\u00e9penses.<\/p>\n\n\n\n

Il y a tout juste un an, Beetz a annonc\u00e9 qu’il visait un peu moins de 2,5 milliards d’euros pour l’exercice en cours. Cette ambition a depuis \u00e9t\u00e9 r\u00e9vis\u00e9e pour devenir \u00ab une vision \u00e0 moyen terme \u00bb \u00e0 atteindre dans les deux \u00e0 cinq prochaines ann\u00e9es. L’entreprise ne divulgue pas de chiffre d’affaires concret, mais elle affirme que les r\u00e9sultats sont actuellement sup\u00e9rieurs aux attentes. Alors que d’autres d\u00e9taillants physiques luttent contre la baisse du nombre de consommateurs, Galeria affirme \u00eatre plus performante que de nombreux concurrents. Le d\u00e9taillant n’a pas voulu commenter l’affirmation du Handelsblatt selon laquelle les ventes et les b\u00e9n\u00e9fices en mai et juin \u00e9taient nettement inf\u00e9rieurs \u00e0 ceux de l’ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n

Focus sur les jeunes et les partenariats<\/h2>\n\n\n\n

Les nouvelles collaborations avec des enseignes telles que Decathlon<\/strong> et Lidl <\/strong>apporteront un trafic suppl\u00e9mentaire dans les succursales et devraient attirer un public plus jeune. Avec des marques telles que Snocks et Copenhagen Studios, Galeria esp\u00e8re \u00e9galement renforcer sa position sur le march\u00e9 aupr\u00e8s de ce groupe cible. D’autres collaborations suivront.<\/p>\n\n\n\n

Mais il reste encore beaucoup de travail \u00e0 accomplir. Dans de nombreux magasins, les anciennes enseignes Karstadt ou Kaufhof sont encore accroch\u00e9es aux fa\u00e7ades. Sur les 83 grands magasins, 20 ont \u00e9t\u00e9 r\u00e9nov\u00e9s et quatre autres le seront dans le courant de l’ann\u00e9e. L’objectif est d’en r\u00e9nover cinq \u00e0 dix par an. Il faudra donc attendre un certain temps avant que l’ensemble du parc commercial soit r\u00e9nov\u00e9. Ce plan n\u00e9cessite \u00e9galement d’importantes ressources financi\u00e8res : les experts estiment \u00e0 environ 20 millions d’euros le co\u00fbt de chaque grand magasin. Le d\u00e9m\u00e9nagement du si\u00e8ge social d’Essen \u00e0 D\u00fcsseldorf n’a pas encore eu lieu.<\/p>\n\n\n\n

Le d\u00e9taillant tire ses espoirs d’une r\u00e9cente \u00e9tude de march\u00e9 qui montre que 81 % des Allemands consid\u00e8rent que les grands magasins sont indispensables au centre-ville. Les jeunes consommateurs, en particulier, semblent choisir relativement souvent ce type de magasins. Il y a donc un potentiel d’avenir pour Galeria.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a un an, la cha\u00eene allemande de grands magasins Galeria a pu mettre fin \u00e0 sa proc\u00e9dure d’insolvabilit\u00e9 et red\u00e9marrer sous l’\u00e9gide de nouveaux propri\u00e9taires, l’investisseur am\u00e9ricain NRDC et l’entrepreneur allemand Bernd Beetz. Le d\u00e9taillant est-il sur la bonne voie ?<\/p>\n","protected":false},"author":3,"featured_media":107538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[469],"topic":[266],"region":[470],"class_list":["post-123279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-galeria","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nO\u00f9 en est Galeria un an apr\u00e8s sa relance ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il y a un an, la cha\u00eene allemande de grands magasins Galeria a pu mettre fin \u00e0 sa proc\u00e9dure d'insolvabilit\u00e9 et red\u00e9marrer sous l'\u00e9gide de nouveaux propri\u00e9taires.\" \/>\n<meta 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