{"id":123512,"date":"2025-07-25T10:58:38","date_gmt":"2025-07-25T08:58:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123512"},"modified":"2025-07-25T10:58:40","modified_gmt":"2025-07-25T08:58:40","slug":"tout-bien-recoit-le-soutien-de-marc-coucke-erwin-van-osta-et-jan-boone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/tout-bien-recoit-le-soutien-de-marc-coucke-erwin-van-osta-et-jan-boone\/","title":{"rendered":"Tout Bien re\u00e7oit le soutien de Marc Coucke, Erwin Van Osta et Jan Boone"},"content":{"rendered":"\n<p>Un groupe d&rsquo;entrepreneurs belges de premier plan, dont Marc Coucke, Erwin Van Osta (<strong>Hubo<\/strong>) et Jan Boone (<strong>Lotus Bakeries<\/strong>), investit dans la jeune marque de bi\u00e8re <strong>Tout Bien<\/strong>. La marque de l&rsquo;influenceur Average Rob souhaite entrer dans sa prochaine phase de croissance et vise d&rsquo;ici 2027 vendre 11 millions de canettes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une canette par Belge<\/h2>\n\n\n\n<p>L&rsquo;influenceur belge Average Rob \u2014 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/algemeen\/marketingfenomeen-average-rob-kleur-vaker-buiten-de-lijntjes\/\">vrai nom Robert Van Impe<\/a> \u2014 conquiert non seulement l&rsquo;Internet, mais aussi des investisseurs. Quatre ans apr\u00e8s le lancement de sa marque de bi\u00e8re Tout Bien, l&rsquo;entreprise l\u00e8ve des fonds aupr\u00e8s d&rsquo;une s\u00e9rie d&rsquo;entrepreneurs connus. Les plus gros investissements proviennent de trois noms c\u00e9l\u00e8bres dans le monde du retail : Marc Coucke, Jan Boone (Lotus Bakeries) et Erwin Van Osta (Hubo).<\/p>\n\n\n\n<p>Parmi les autres, Louis Jonckheere (Wintercircus \u00e0 Gand), Matthias Geeroms (Lighthouse) et Anthony De Clerck participent \u00e9galement. Aucun d\u00e9tail n&rsquo;a \u00e9t\u00e9 communiqu\u00e9 sur le montant investi, mais l&rsquo;objectif est clair : r\u00e9aliser une croissance en volume, \u00e9largir l&rsquo;\u00e9quipe de dix \u00e0 quinze employ\u00e9s, et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/average-rob-bier-tout-bien-of-social-media-als-onderhandelingswapen\/\">renforcer la pr\u00e9sence de la marque sur le march\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bi\u00e8re pour la jeunesse<\/h2>\n\n\n\n<p>Les chiffres financiers pour 2024 ne sont pas encore disponibles, mais en 2023, Tout Bien a enregistr\u00e9 une marge brute n\u00e9gative et une l\u00e9g\u00e8re perte nette de 17 000 euros. Pourtant, les nouveaux investisseurs croient au potentiel de croissance. \u00ab\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/coucke-boone-en-co-storten-zich-op-tout-bien-het-bier-van-influencer-average-rob\/10617171.html\">La jeunesse manque d&rsquo;une marque de bi\u00e8re tendance<\/a>\u00ab\u00a0, a d\u00e9clar\u00e9 Marc Coucke \u00e0 De Tijd. \u00ab\u00a0Le paysage de la bi\u00e8re est fig\u00e9.\u00a0\u00bb<\/p>\n\n\n\n<p>En plus d&rsquo;une pils classique, Tout Bien produit une bi\u00e8re rouge et une variante sans alcool. La production annuelle s&rsquo;\u00e9l\u00e8ve actuellement \u00e0 7 000 hectolitres. Depuis son lancement en 2021, Tout Bien a d\u00e9j\u00e0 vendu quatre millions de canettes de pils. D&rsquo;ici 2027, l&rsquo;entreprise souhaite presque tripler ce chiffre pour atteindre 11 millions \u2014 une canette par Belge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un groupe d&rsquo;entrepreneurs belges de premier plan, dont Marc Coucke, Erwin Van Osta (Hubo) et Jan Boone (Lotus Bakeries), investit dans la jeune marque de bi\u00e8re Tout Bien de l&rsquo;influenceur Average Rob.<\/p>\n","protected":false},"author":5,"featured_media":123513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[780],"people":[],"extra":[],"company":[1502],"topic":[282,276],"region":[226],"class_list":{"0":"post-123512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-biere","10":"company-tout-bien","11":"topic-acquisition","12":"topic-expansion","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tout Bien re\u00e7oit le soutien de Marc Coucke, Erwin Van Osta et Jan Boone - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un groupe d&#039;entrepreneurs, dont 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