{"id":123597,"date":"2025-07-25T15:37:18","date_gmt":"2025-07-25T13:37:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123597"},"modified":"2025-07-25T15:37:20","modified_gmt":"2025-07-25T13:37:20","slug":"boots-lance-un-tout-premier-concept-store-pour-les-parfums","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/boots-lance-un-tout-premier-concept-store-pour-les-parfums\/","title":{"rendered":"Boots lance un premier concept store pour les parfums"},"content":{"rendered":"\n

Cet automne, Boots <\/strong>d\u00e9bute avec un nouveau concept de magasin au c\u0153ur de Londres : Boots Fragrance, une boutique enti\u00e8rement d\u00e9di\u00e9e aux parfums. Le droguiste britannique souhaite ainsi renforcer sa position dans le segment haut de gamme.<\/p>\n\n\n\n

Focus sur l’exp\u00e9rience olfactive<\/h2>\n\n\n\n

Apr\u00e8s le succ\u00e8s d’un magasin \u00ab\u00a0beauty-only\u00a0\u00bb \u00e0 Battersea l’ann\u00e9e derni\u00e8re, enti\u00e8rement ax\u00e9 sur les cosm\u00e9tiques, Boots investit d\u00e9sormais davantage dans des concept-stores sp\u00e9cialis\u00e9s. Le nouveau magasin de 200 m\u00e8tres carr\u00e9s \u00e0 Broadgate Central ouvrira \u00e0 l’automne 2025 et rassemblera plus de 400 parfums de luxe et de niche.<\/p>\n\n\n\n

Des maisons de parfum comme Herm\u00e8s <\/strong>et Guerlain <\/strong>auront une place de choix, aux c\u00f4t\u00e9s de marques exclusives qui ont \u00e9t\u00e9 r\u00e9cemment ajout\u00e9es \u00e0 l’assortiment de Boots. Plus de vingt marques sont en outre totalement nouvelles pour les clients de Boots au Royaume-Uni. La boutique souhaite ainsi mettre en avant la \u201ccr\u00e9ativit\u00e9 et l’innovation de la parfumerie contemporaine\u201d.<\/p>\n\n\n\n

Nouvelle strat\u00e9gie beaut\u00e9<\/h2>\n\n\n\n

L’am\u00e9nagement du magasin tourne autour de l’exp\u00e9rience sensorielle, avec de l’espace pour explorer de nouvelles tendances et vivre le parfum de mani\u00e8re interactive. Une \u00e9quipe de conseillers en parfum sp\u00e9cialis\u00e9s assistera les visiteurs avec des conseils personnalis\u00e9s. Le service sera \u00e9galement \u00e9tendu avec un service de conciergerie premium et des emballages cadeaux luxueux. Un hub en ligne sp\u00e9cial pour les parfums de luxe et de niche s’y ajoutera, avec du contenu exclusif, de l’inspiration et des histoires de marques.<\/p>\n\n\n\n

Le lancement de Boots Fragrance s’inscrit dans une strat\u00e9gie plus large : le retailer investit massivement dans des r\u00e9novations de magasins et propose d\u00e9sormais plus de 500 marques, tant physiquement qu’en ligne. Rien que depuis le d\u00e9but de cette ann\u00e9e, trente nouvelles marques ont \u00e9t\u00e9 ajout\u00e9es. De plus, le march\u00e9 britannique des parfums est robuste et devrait d\u00e9passer les 2 milliards de livres sterling d’ici 2029, selon l’entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet automne, Boots d\u00e9bute avec un nouveau concept de magasin au c\u0153ur de Londres : Boots Fragrance, une boutique enti\u00e8rement d\u00e9di\u00e9e aux parfums. Le droguiste britannique souhaite ainsi renforcer sa position dans le segment haut de gamme.<\/p>\n","protected":false},"author":5,"featured_media":123598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1749],"topic":[340,310],"region":[381],"class_list":["post-123597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-boots","topic-concept-de-magasin","topic-ouverture-de-magasin","region-royaume-uni"],"acf":[],"yoast_head":"\nBoots lance un premier concept store pour les parfums - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cet automne, Boots d\u00e9bute avec un nouveau concept de magasin : Boots Fragrance, une boutique 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