{"id":123606,"date":"2025-07-25T15:48:57","date_gmt":"2025-07-25T13:48:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123606"},"modified":"2025-07-25T15:48:59","modified_gmt":"2025-07-25T13:48:59","slug":"croissance-a-deux-chiffres-pour-hoka-et-ugg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/croissance-a-deux-chiffres-pour-hoka-et-ugg\/","title":{"rendered":"Croissance \u00e0 deux chiffres pour Hoka et Ugg"},"content":{"rendered":"\n

Deckers Brands<\/strong>, propri\u00e9taire de marques de chaussures telles que Hoka et Ugg, conna\u00eet une croissance internationale de pr\u00e8s de 50 %, m\u00eame si toutes les marques du groupe am\u00e9ricain ne progressent pas.<\/p>\n\n\n\n

Meilleur que pr\u00e9vu<\/h2>\n\n\n\n

Deckers a vu son chiffre d’affaires augmenter de 16,9 % au premier trimestre, pour atteindre 964,5 millions de dollars (822,6 millions d’euros). Cette belle croissance est due \u00e0 deux marques : le chiffre d’affaires de Hoka a augment\u00e9 de 19,8 %, celui d’Ugg de 18,9 %. Les ventes des autres marques du groupe californien, dont Teva, ont toutefois recul\u00e9 de 19 %. Alors que le chiffre d’affaires national a baiss\u00e9 de 2,8 %, le chiffre d’affaires international a progress\u00e9 de 49,7 %. Le b\u00e9n\u00e9fice net est pass\u00e9 de 115,6 millions de dollars l’ann\u00e9e derni\u00e8re \u00e0 139,2 millions de dollars (118,7 millions d\u2019euros).<\/p>\n\n\n\n

\u00ab Hoka et Ugg ont d\u00e9pass\u00e9 nos attentes pour le premier trimestre, avec une croissance robuste qui a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats solides pour le d\u00e9but de l’exercice 2026 \u00bb, a d\u00e9clar\u00e9 le PDG Stefano Caroti. \u00ab Bien que l’incertitude dans l’environnement commercial mondial reste \u00e9lev\u00e9e, notre confiance dans nos marques n’a pas chang\u00e9 et les opportunit\u00e9s \u00e0 long terme sont consid\u00e9rables. Nous continuerons \u00e0 nous appuyer sur les atouts fondamentaux de notre mod\u00e8le commercial solide tout en poursuivant la mise en \u0153uvre de notre strat\u00e9gie. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Deckers Brands, propri\u00e9taire de marques de chaussures telles que Hoka et Ugg, conna\u00eet une croissance internationale de pr\u00e8s de 50 %, m\u00eame si toutes les marques du groupe am\u00e9ricain ne progressent pas. <\/p>\n","protected":false},"author":3,"featured_media":123603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1620],"topic":[266],"region":[446],"class_list":["post-123606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-ugg","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"\nCroissance \u00e0 deux chiffres pour Hoka et Ugg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Deckers Brands, propri\u00e9taire de marques de chaussures 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