{"id":123636,"date":"2025-07-28T10:12:47","date_gmt":"2025-07-28T08:12:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123636"},"modified":"2025-07-28T10:12:48","modified_gmt":"2025-07-28T08:12:48","slug":"heineken-semestre-tiede-a-cause-des-disputes-avec-les-distributeurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-semestre-tiede-a-cause-des-disputes-avec-les-distributeurs\/","title":{"rendered":"Heineken : semestre ti\u00e8de \u00e0 cause des disputes avec les distributeurs"},"content":{"rendered":"\n

La premi\u00e8re moiti\u00e9 de 2025 fut mitig\u00e9 pour Heineken<\/strong> : tandis que le b\u00e9n\u00e9fice augmentait, le chiffre d’affaires net et les volumes europ\u00e9ens ont diminu\u00e9. Des n\u00e9gociations de prix difficiles avec les supermarch\u00e9s et des effets de change n\u00e9gatifs ont laiss\u00e9 un go\u00fbt amer.<\/p>\n\n\n\n

Rayons vides en Europe de l’Ouest<\/h2>\n\n\n\n

Bien que le b\u00e9n\u00e9fice op\u00e9rationnel ait augment\u00e9 de mani\u00e8re autonome de 7,4 % pour atteindre 2,03 milliards d’euros, le chiffre d’affaires net a chut\u00e9 de 4,3 % \u00e0 14,2 milliards d’euros. \u00c0 l’\u00e9chelle mondiale, le volume total de bi\u00e8re a diminu\u00e9 de 1,2 % pour atteindre 116,4 millions d’hectolitres. Cependant, pour la marque phare Heineken, il y a eu une croissance de 4,5 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. En particulier sur des march\u00e9s \u00e9mergents comme le Vietnam, l’Inde et le Mexique, les ventes ont augment\u00e9.<\/p>\n\n\n\n

Le march\u00e9 europ\u00e9en, le fief de Heineken, s’est montr\u00e9 faible en revanche. Le volume de bi\u00e8re vendu y a diminu\u00e9 de pr\u00e8s de 5 %, malgr\u00e9 un temps printanier ensoleill\u00e9. Le PDG Dolf van den Brink attribue cela \u00e0 \u00ab\u00a0de longues n\u00e9gociations avec les clients, notamment en France, aux Pays-Bas, en Allemagne et en Espagne\u00a0\u00bb. <\/p>\n\n\n\n

De nombreux supermarch\u00e9s, dont Jumbo<\/strong>, ont refus\u00e9 d’accepter des hausses de prix, ce qui a entra\u00een\u00e9 l’absence prolong\u00e9e des produits Heineken sur les \u00e9tag\u00e8res. La impasse avec Jumbo, membre de l’organisation d’achat Everest, a m\u00eame conduit \u00e0 des conflits juridiques<\/a>. La cha\u00eene de supermarch\u00e9s a qualifi\u00e9 les prix de Heineken de \u00ab\u00a0bizarrement \u00e9lev\u00e9s\u00a0\u00bb. Entre-temps, les deux parties ont trouv\u00e9 un accord<\/a>, et des marques comme Amstel, Texels et Affligem sont \u00e0 nouveau disponibles.<\/p>\n\n\n\n

Croissance africaine an\u00e9antie<\/h2>\n\n\n\n

En dehors de l’Europe, les volumes ont mieux r\u00e9sist\u00e9. En Afrique, Heineken a enregistr\u00e9 une croissance organique du chiffre d’affaires de 20 %. Cependant, apr\u00e8s conversion des revenus en euros, il ne restait que 4%, principalement en raison des fortes d\u00e9valuations de la birr \u00e9thiopienne et du naira nig\u00e9rian. De plus, Heineken a perdu le contr\u00f4le de sa brasserie \u00e0 Bukavu, dans l’est du Congo. En Am\u00e9rique latine, les ventes de bi\u00e8re ont \u00e9galement diminu\u00e9, avec des consommateurs prudents au Mexique et au Br\u00e9sil.<\/p>\n\n\n\n

En raison de l’\u00e9volution faible du chiffre d’affaires, Heineken augmente son objectif d’\u00e9conomies pour 2025 de 400 millions d’euros \u00e0 500 millions d’euros. Au cours de la premi\u00e8re moiti\u00e9 de l’ann\u00e9e, 300 millions d’euros de co\u00fbts ont d\u00e9j\u00e0 \u00e9t\u00e9 supprim\u00e9s. Van den Brink maintient malgr\u00e9 tout sa pr\u00e9vision d’une croissance autonome du b\u00e9n\u00e9fice op\u00e9rationnel comprise entre 4 % et 8 % pour l’ensemble de 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"

La premi\u00e8re moiti\u00e9 de 2025 fut mitig\u00e9 pour Heineken : tandis que le b\u00e9n\u00e9fice augmentait, le chiffre d’affaires net et les volumes europ\u00e9ens ont diminu\u00e9. Des n\u00e9gociations de prix difficiles avec les supermarch\u00e9s et des effets de change n\u00e9gatifs ont laiss\u00e9 un go\u00fbt amer.<\/p>\n","protected":false},"author":5,"featured_media":123637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[780],"people":[],"extra":[43],"company":[130],"topic":[266],"region":[524],"class_list":{"0":"post-123636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-biere","10":"extra-plus","11":"company-heineken","12":"topic-resultats-financiers","13":"region-pays-bas"},"acf":[],"yoast_head":"\nHeineken : semestre ti\u00e8de \u00e0 cause des disputes avec les distributeurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une premi\u00e8re 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