{"id":123779,"date":"2025-07-29T12:00:28","date_gmt":"2025-07-29T10:00:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123779"},"modified":"2025-07-29T12:07:23","modified_gmt":"2025-07-29T10:07:23","slug":"en-images-king-jouet-ouvre-un-magasin-experimental-pour-les-grands-enfants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/en-images-king-jouet-ouvre-un-magasin-experimental-pour-les-grands-enfants\/","title":{"rendered":"[En images] King Jouet ouvre un magasin exp\u00e9rimental pour les \u00ab grands enfants \u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 682)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123773\" data-id=\"123773\" data-aspect-ratio=\"1024 \/ 682\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-1024x682.webp\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-1024x682.webp 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-300x200.webp 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-768x512.webp 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-185x122.webp 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&rsquo;Dultes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123775\" data-id=\"123775\" data-aspect-ratio=\"1024 \/ 682\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&rsquo;Dultes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123777\" data-id=\"123777\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&rsquo;Dultes<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u00ab King&rsquo;Dultes \u00bb est le nom du concept de magasin unique d\u00e9velopp\u00e9 par <strong>King Jouet<\/strong> pour les adultes passionn\u00e9s de jouets et de jeux. Le premier magasin a ouvert ses portes vendredi dernier \u00e0 Marseille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magasin temporaire<\/h2>\n\n\n\n<p>Les adultes constituent un groupe cible prioritaire pour la cha\u00eene fran\u00e7aise de magasins de jouets King Jouet : l&rsquo;ann\u00e9e derni\u00e8re, les jeunes et les adultes repr\u00e9sentaient 21 % du chiffre d&rsquo;affaires total du d\u00e9taillant, et l&rsquo;ann\u00e9e prochaine, ce chiffre devrait atteindre 30 %. Afin de renforcer cette strat\u00e9gie, l&rsquo;entreprise a d\u00e9velopp\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-introduit-un-concept-de-magasin-distinct-pour-les-kidults\/\">un concept de magasin sp\u00e9cifique<\/a> qui s&rsquo;adresse exclusivement \u00e0 ce groupe cible en pleine croissance.<\/p>\n\n\n\n<p>Le premier magasin de cette formule, baptis\u00e9 \u00ab King&rsquo;Dultes \u00bb, a ouvert ses portes le 25 juillet \u00e0 Marseille, dans un premier temps sous forme de boutique \u00e9ph\u00e9m\u00e8re, jusqu&rsquo;au 31 d\u00e9cembre 2025. Le nom fait r\u00e9f\u00e9rence aux \u00ab kidults \u00bb, contraction de kid et adult, terme couramment utilis\u00e9 pour d\u00e9signer les adultes qui aiment les jeux et les jouets, et qui se comportent donc comme des enfants adultes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Activit\u00e9s apr\u00e8s le travail<\/h2>\n\n\n\n<p>Le magasin de pr\u00e8s de 300 m\u00b2 propose un large assortiment comprenant notamment des kits de mod\u00e9lisme, des jeux de soci\u00e9t\u00e9, des puzzles 3D, des mangas, des articles de loisirs cr\u00e9atifs, des cartes Pok\u00e9mon, Lorcana ou One Piece, les figurines japonaises typiques Kawaii&#8230; Bref, de quoi ravir les collectionneurs, les amateurs de mangas, de jeux et de jeux de construction, ou les fans de personnages cultes.<\/p>\n\n\n\n<p>Ces derniers peuvent \u00e9galement se rendre dans le magasin pour s&rsquo;amuser et se d\u00e9tendre. Les clients peuvent essayer les jeux autour d&rsquo;une grande table. Il y a \u00e9galement un baby-foot et un coin d\u00e9tente avec des fauteuils confortables, o\u00f9 les visiteurs peuvent lire des mangas, par exemple. Tous les jeudis, de 18 h \u00e0 20 h, le magasin organise des activit\u00e9s apr\u00e8s le travail, telles que des tournois de jeux de soci\u00e9t\u00e9 ou des courses de voitures t\u00e9l\u00e9command\u00e9es.<\/p>\n\n\n\n<p>Les magasins \u00ab classiques \u00bb de King Jouet proposent \u00e9galement une gamme kidult de plus en plus \u00e9tendue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab King&rsquo;Dultes \u00bb est le nom du concept de magasin unique d\u00e9velopp\u00e9 par King Jouet pour les adultes passionn\u00e9s de jouets et de jeux. Le premier magasin a ouvert ses portes vendredi dernier \u00e0 Marseille. <\/p>\n","protected":false},"author":3,"featured_media":123773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[892],"topic":[340,1262],"region":[342],"class_list":["post-123779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-king-jouet","topic-concept-de-magasin","topic-en-images","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] King Jouet ouvre un magasin exp\u00e9rimental pour les \u00ab grands enfants \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" 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