{"id":123851,"date":"2025-07-30T10:28:58","date_gmt":"2025-07-30T08:28:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123851"},"modified":"2025-07-30T16:34:11","modified_gmt":"2025-07-30T14:34:11","slug":"baisse-du-benefice-de-46-pour-kering-le-proprietaire-de-gucci","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/baisse-du-benefice-de-46-pour-kering-le-proprietaire-de-gucci\/","title":{"rendered":"Baisse du b\u00e9n\u00e9fice de 46 % pour Kering, le propri\u00e9taire de Gucci"},"content":{"rendered":"\n

Le groupe de luxe fran\u00e7ais Kering<\/strong> a vu au cours du premier semestre de 2025 non seulement son chiffre d’affaires mais aussi son b\u00e9n\u00e9fice net s’effondrer, apr\u00e8s de faibles performances de sa marque phare Gucci<\/strong>. L’entreprise se pr\u00e9pare \u00e0 un changement de direction, dans l’espoir de renverser la tendance.<\/p>\n\n\n\n

Gucci s’effondre<\/h2>\n\n\n\n

Le b\u00e9n\u00e9fice net du groupe de luxe s’est \u00e9tabli \u00e0 474 millions d’euros, contre 878 millions d’euros au cours de la m\u00eame p\u00e9riode l’ann\u00e9e pr\u00e9c\u00e9dente. Cela repr\u00e9sente une baisse de 46%. Le chiffre d’affaires total du groupe a chut\u00e9 de 16 % pour atteindre 7,6 milliards d’euros. Gucci, qui repr\u00e9sente presque la moiti\u00e9 du chiffre d’affaires de Kering, a m\u00eame vu ses ventes reculer de 26 % pour atteindre 3,03 milliards d’euros. Le b\u00e9n\u00e9fice op\u00e9rationnel de la maison de mode italienne a plong\u00e9 de 52 % \u00e0 486 millions d’euros.<\/p>\n\n\n\n

Mais ce n’est pas seulement Gucci qui est confront\u00e9 \u00e0 des d\u00e9fis : Yves Saint Laurent et Bottega Veneta ont \u00e9galement affich\u00e9 des performances d\u00e9cevantes. Les ventes d’Yves Saint Laurent ont diminu\u00e9 de 11 % pour atteindre 1,29 milliard d’euros. Bottega Veneta a enregistr\u00e9 une l\u00e9g\u00e8re augmentation de 1 % pour atteindre 846 millions d’euros.<\/p>\n\n\n\n

La Chine et l’Am\u00e9rique p\u00e8sent sur les chiffres<\/h2>\n\n\n\n

La croissance des marques de luxe stagne dans le monde entier en raison d’une baisse de l’app\u00e9tit d’achat des consommateurs chinois. De plus, les droits de douane impos\u00e9s par le pr\u00e9sident am\u00e9ricain Donald Trump compliquent encore la situation pour le groupe sur le march\u00e9 nord-am\u00e9ricain, qui repr\u00e9sente 25 % du chiffre d’affaires de Kering.<\/p>\n\n\n\n

\u00ab Bien que les r\u00e9sultats soient nettement inf\u00e9rieurs \u00e0 ce dont nous sommes capables, nous croyons que les changements profonds des deux derni\u00e8res ann\u00e9es ont jet\u00e9 des bases solides pour la prochaine phase de croissance de Kering \u00bb, d\u00e9clare le PDG Francois-Henri Pinault en r\u00e9ponse.<\/p>\n\n\n\n

Un nouveau dirigeant en vue<\/h2>\n\n\n\n

\u00c0 partir de la mi-septembre, Luca de Meo prendra les r\u00eanes en tant que PDG de Kering<\/a>. L’ancien dirigeant de Renault fait face \u00e0 la lourde t\u00e2che de renverser la tendance, mais les observateurs ne s’attendent pas \u00e0 un retournement rapide. Kering porte une dette importante de 9,5 milliards d’euros, principalement en raison d’acquisitions telles que l’achat d’une participation de 30 % dans Valentino – qui pourrait \u00eatre revendu<\/a> – et l’acquisition de la marque de beaut\u00e9 Creed. Le groupe a \u00e9galement investi massivement dans des flagship stores dans des rues commer\u00e7antes ch\u00e8res \u00e0 Paris et Milan. Il est probable que le groupe devra vendre des actifs immobiliers.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe de luxe fran\u00e7ais Kering a vu au cours du premier semestre de 2025 non seulement son chiffre d’affaires mais aussi son b\u00e9n\u00e9fice net s’effondrer, apr\u00e8s de faibles performances de sa marque phare Gucci. L’entreprise se pr\u00e9pare \u00e0 un changement de direction, dans l’espoir de renverser la tendance.<\/p>\n","protected":false},"author":10,"featured_media":123852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[801,705],"topic":[266],"region":[],"class_list":{"0":"post-123851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-gucci","11":"company-kering","12":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nBaisse du b\u00e9n\u00e9fice de 46 % pour Kering, le propri\u00e9taire de Gucci - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de luxe fran\u00e7ais Kering a vu au cours du premier semestre de 2025 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