{"id":123908,"date":"2025-07-30T14:51:23","date_gmt":"2025-07-30T12:51:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123908"},"modified":"2025-07-30T14:51:25","modified_gmt":"2025-07-30T12:51:25","slug":"de-nouveaux-retards-pour-lacquisition-de-kellanova-par-mars","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/de-nouveaux-retards-pour-lacquisition-de-kellanova-par-mars\/","title":{"rendered":"De nouveaux retards pour l’acquisition de Kellanova par Mars"},"content":{"rendered":"\n

La prise de contr\u00f4le pr\u00e9vue de Kellanova<\/strong> par le g\u00e9ant des bonbons Mars<\/strong> se heurte \u00e0 nouveau \u00e0 des probl\u00e8mes : la Commission europ\u00e9enne a suspendu son enqu\u00eate, rendant incertaine une approbation d\u00e9finitive avant octobre.<\/p>\n\n\n\n

Des informations cruciales manquent<\/h2>\n\n\n\n

L’entreprise familiale am\u00e9ricaine Mars souhaite acqu\u00e9rir le fabricant de snacks cot\u00e9e en bourse Kellanova, connu pour des marques populaires telles que Pringles, Cheez-It et Pop-Tarts, pour pr\u00e8s de 36 milliards de dollars (32 milliards d’euros). Cela deviendrait la plus grande op\u00e9ration de fusion-acquisition des dix derni\u00e8res ann\u00e9es<\/a> dans le secteur alimentaire. Mais l’accord n’est pas encore totalement finalis\u00e9.<\/p>\n\n\n\n

Les autorit\u00e9s am\u00e9ricaines de la concurrence avaient d\u00e9j\u00e0 donn\u00e9 leur feu vert \u00e0 la fusion en juin, mais en Europe, des inqui\u00e9tudes subsistent quant aux cons\u00e9quences sur la concurrence et les prix pour les consommateurs. Depuis le 25 juin, une enqu\u00eate approfondie de l’UE est en cours sur la position dominante que Mars pourrait acqu\u00e9rir apr\u00e8s la prise de contr\u00f4le. Cette enqu\u00eate risque de prendre du retard : selon la Commission europ\u00e9enne, des informations cruciales manquent pour mener \u00e0 bien l’analyse.<\/p>\n\n\n\n

\u00ab L’enqu\u00eate sur les fusions peut \u00eatre suspendue si les parties ne fournissent pas \u00e0 temps les informations importantes demand\u00e9es. D\u00e8s que ces donn\u00e9es manquantes sont re\u00e7ues, le compte \u00e0 rebours recommence et le d\u00e9lai l\u00e9gal de d\u00e9cision est r\u00e9\u00e9valu\u00e9, \u00bb a d\u00e9clar\u00e9 un porte-parole \u00e0 Reuters. Il n’est pas clair quelles informations Mars doit encore fournir.<\/p>\n\n\n\n

\u00ab D\u00e9\u00e7u mais optimiste \u00bb<\/h2>\n\n\n\n

Quoi qu’il en soit, la date limite du 31 octobre est \u00e9galement suspendue, sans perspective de nouvelle date, jusqu’\u00e0 ce que Mars remette toute la documentation demand\u00e9e. Mars a depuis indiqu\u00e9 qu’il \u00e9tait d\u00e9\u00e7u mais restait optimiste quant \u00e0 une issue favorable et souligne, selon ses dires, qu’il continuera \u00e0 coop\u00e9rer pleinement \u00e0 l’enqu\u00eate.<\/p>\n\n\n\n

Cette enqu\u00eate se concentre sur le pouvoir de n\u00e9gociation renforc\u00e9 de Mars par rapport aux d\u00e9taillants europ\u00e9ens. Il existe des craintes que Mars, gr\u00e2ce \u00e0 l’int\u00e9gration des fortes marques de Kellanova, puisse exiger des prix plus \u00e9lev\u00e9s, ce qui pourrait finalement affecter le consommateur. Plusieurs d\u00e9taillants dans l’Espace \u00e9conomique europ\u00e9en (l’UE plus l’Islande, la Norv\u00e8ge et le Liechtenstein<\/em>) auraient partag\u00e9 leurs inqui\u00e9tudes \u00e0 ce suje<\/a>t.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La prise de contr\u00f4le pr\u00e9vue de Kellanova par le g\u00e9ant des bonbons Mars se heurte \u00e0 nouveau \u00e0 des probl\u00e8mes : la Commission europ\u00e9enne a suspendu son enqu\u00eate, rendant incertaine une approbation d\u00e9finitive avant octobre.<\/p>\n","protected":false},"author":3,"featured_media":123909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1487,564],"topic":[282],"region":[243],"class_list":{"0":"post-123908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-kellanova","11":"company-mars","12":"topic-acquisition","13":"region-europe"},"acf":[],"yoast_head":"\nDe nouveaux retards pour l'acquisition de 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