{"id":123936,"date":"2025-07-30T17:06:41","date_gmt":"2025-07-30T15:06:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123936"},"modified":"2025-07-30T17:06:43","modified_gmt":"2025-07-30T15:06:43","slug":"le-fabricant-belge-de-velos-electriques-cowboy-en-difficulte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/le-fabricant-belge-de-velos-electriques-cowboy-en-difficulte\/","title":{"rendered":"Le fabricant belge de v\u00e9los \u00e9lectriques Cowboy en difficult\u00e9 ?"},"content":{"rendered":"\n<p><strong>Cowboy<\/strong>, le producteur bruxellois de v\u00e9los \u00e9lectriques, serait en difficult\u00e9. Suite \u00e0 un r\u00e9cent rappel de milliers de v\u00e9los, des probl\u00e8mes financiers et organisationnels \u00e9mergent, rendant l&rsquo;avenir de l&rsquo;entreprise de plus en plus incertain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le rappel r\u00e9v\u00e8le des tensions<\/h2>\n\n\n\n<p>Le printemps 2025 a commenc\u00e9 pour Cowboy avec une expansion vers la France pour l&rsquo;assemblage de leurs derniers mod\u00e8les, une d\u00e9cision strat\u00e9gique destin\u00e9e \u00e0 garantir des livraisons plus rapides et une qualit\u00e9 de production sup\u00e9rieure. Mais cela ne s&rsquo;est pas pass\u00e9 comme pr\u00e9vu : d\u00e9but mai, l&rsquo;entreprise a d\u00fb rappeler son mod\u00e8le C4 ST en raison d&rsquo;un d\u00e9faut dang\u00e9reux de construction dans le cadre.<\/p>\n\n\n\n<p>Entre-temps, les investisseurs commencent \u00e0 <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2025\/07\/30\/cowboy-le-fabricant-belge-de-velos-connectes-va-t-il-subir-le-meme-sort-que-ses-ex-concurrents-vanmoof-et-angell-ils-ont-besoin-dun-repreneur-CPGPFMDFA5E5RKI6Q7NPLYH6LA\/\">s&rsquo;inqui\u00e9ter s\u00e9rieusement pour l&rsquo;avenir de la marque<\/a>, \u00e9crit La Libre Eco. Les comptes annuels de 2024 \u2013 qui sont g\u00e9n\u00e9ralement publi\u00e9s au d\u00e9but de l&rsquo;\u00e9t\u00e9 \u2013 se font attendre et la direction de l&rsquo;entreprise reste silencieuse. En 2023, l&rsquo;entreprise a d\u00e9j\u00e0 enregistr\u00e9 une perte nette de 21,7 millions d&rsquo;euros sur un chiffre d&rsquo;affaires de 33,7 millions d&rsquo;euros, la dette s&rsquo;\u00e9levant \u00e0 plus de 45 millions d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Restructuration et reprise ?<\/h2>\n\n\n\n<p>Depuis sa cr\u00e9ation en 2017, des investisseurs ont inject\u00e9 environ 130 millions d&rsquo;euros de capitaux. Entre eux, des investisseurs internationaux, mais aussi de petits financeurs participatifs. Selon des sources internes, une restructuration et une reprise semblent d\u00e9sormais \u00eatre le sc\u00e9nario le plus probable, car les investisseurs actuels ne voudront peut-\u00eatre pas remettre au pot. Des rumeurs circulent d\u00e9j\u00e0 selon lesquelles le PDG Adrien Roose aurait \u00e9t\u00e9 \u00e9cart\u00e9 et que la direction sera bient\u00f4t confi\u00e9e \u00e0 un gestionnaire de crise externe.<\/p>\n\n\n\n<p>La situation rappelle des souvenirs de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/vrije-tijd\/stella-bikes-maakt-doorstart-onder-mysterieuze-overnemer\/\">d\u00e9b\u00e2cles pr\u00e9c\u00e9dentes dans l&rsquo;industrie du v\u00e9lo<\/a>, comme les faillites de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/vrije-tijd\/einde-rit-voor-fietsenfabrikant-vanmoof\/\"><strong>VanMoof <\/strong>en 2023<\/a>, malgr\u00e9 une injection financi\u00e8re de plus de 160 millions d&rsquo;euros, et de <strong>Stella Bikes<\/strong>. Le fabricant de v\u00e9los n\u00e9erlandais <strong>Accell <\/strong>a \u00e9galement \u00e9t\u00e9 confront\u00e9 l&rsquo;ann\u00e9e derni\u00e8re \u00e0 un co\u00fbteux rappel de 20 000 v\u00e9los Babboe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cowboy, le producteur bruxellois de v\u00e9los \u00e9lectriques, serait en difficult\u00e9. Suite \u00e0 un r\u00e9cent rappel de milliers de v\u00e9los, des probl\u00e8mes financiers et organisationnels \u00e9mergent, rendant l&rsquo;avenir de l&rsquo;entreprise de plus en plus incertain.<\/p>\n","protected":false},"author":5,"featured_media":123937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[1750],"people":[],"extra":[43],"company":[1250],"topic":[332],"region":[413],"class_list":["post-123936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-velos","extra-plus","company-cowboy","topic-restructuration","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fabricant belge de v\u00e9los \u00e9lectriques Cowboy en difficult\u00e9 ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cowboy, le producteur de v\u00e9los \u00e9lectriques, serait en difficult\u00e9. 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