{"id":123946,"date":"2025-07-30T17:11:48","date_gmt":"2025-07-30T15:11:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123946"},"modified":"2025-07-30T17:11:50","modified_gmt":"2025-07-30T15:11:50","slug":"loreal-conteste-les-tarifs-americains-apres-un-semestre-decevant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-conteste-les-tarifs-americains-apres-un-semestre-decevant\/","title":{"rendered":"L\u2019Or\u00e9al conteste les tarifs am\u00e9ricains apr\u00e8s un semestre d\u00e9cevant"},"content":{"rendered":"\n

L\u2019Or\u00e9al <\/strong>s’inqui\u00e8te de la nouvelle accord commercial entre l’Union europ\u00e9enne et les \u00c9tats-Unis. Le g\u00e9ant des cosm\u00e9tiques souhaite obtenir une exemption de tarif, apr\u00e8s que les performances du premier semestre aient d\u00e9j\u00e0 \u00e9t\u00e9 en de\u00e7\u00e0 des attentes.<\/p>\n\n\n\n

Rebond aux \u00c9tats-Unis, reprise en Chine<\/h2>\n\n\n\n

Le nouveau tarif d’importation de 15 % sur les cosm\u00e9tiques venant d’Europe vers les \u00c9tats-Unis<\/a> n’est pas bien accueilli par L’Or\u00e9al. S’il n’y a pas d’exemption, le propri\u00e9taire de Lanc\u00f4me et Maybelline n’exclut pas des augmentations de prix ou un d\u00e9placement partiel de la production vers les \u00c9tats-Unis. Environ 30 % du volume de ventes am\u00e9ricain est actuellement import\u00e9 d’Europe.<\/p>\n\n\n\n

Les augmentations de prix seraient d’autant plus malvenues qu’un rebond aux \u00c9tats-Unis a pu compenser en partie la croissance plus lente en Europe et les performances d\u00e9cevantes en Asie au cours du dernier trimestre. Les r\u00e9sultats du deuxi\u00e8me trimestre sont en effet rest\u00e9s en de\u00e7\u00e0 des attentes des analystes. Le chiffre d’affaires s’\u00e9levait alors \u00e0 10,74 milliards d’euros, soit une augmentation de 2,4 % sur une base comparable.<\/p>\n\n\n\n

Croissance malgr\u00e9 la pression g\u00e9opolitique<\/h2>\n\n\n\n

Pour l’ensemble du premier semestre, le chiffre d’affaires s’est \u00e9lev\u00e9 \u00e0 22,47 milliards d’euros, contre 22,12 milliards d’euros un an plus t\u00f4t. Le b\u00e9n\u00e9fice a diminu\u00e9 de 3,65 milliards d’euros \u00e0 3,37 milliards d’euros. En revanche, la marge op\u00e9rationnelle s’est am\u00e9lior\u00e9e de 30 points de base pour atteindre 21,1 %. Il y a \u00e9galement eu une forte croissance sur les march\u00e9s \u00e9mergents. En Chine, le premier trimestre a encore connu une contraction, mais au deuxi\u00e8me trimestre, L\u2019Or\u00e9al a r\u00e9ussi \u00e0 r\u00e9aliser une croissance de 3 %.<\/p>\n\n\n\n

L\u2019Or\u00e9al reste optimiste quant aux perspectives du march\u00e9 mondial de la beaut\u00e9. \u201cNous continuerons \u00e0 mieux performer que le march\u00e9, qui devrait continuer \u00e0 cro\u00eetre, malgr\u00e9 les tensions \u00e9conomiques et g\u00e9opolitiques actuelles,\u201d a d\u00e9clar\u00e9 l’entreprise dans un communiqu\u00e9. Le groupe a r\u00e9cemment \u00e9largi son portefeuille de marques avec les acquisitions de Medik8, une marque britannique de soins de la peau, et de la marque am\u00e9ricaine de soins capillaires Color Wow.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al s’inqui\u00e8te de la nouvelle accord commercial entre l’Union europ\u00e9enne et les \u00c9tats-Unis. Le g\u00e9ant des cosm\u00e9tiques souhaite obtenir une exemption de tarif, apr\u00e8s que les performances du premier semestre aient d\u00e9j\u00e0 \u00e9t\u00e9 en de\u00e7\u00e0 des attentes.<\/p>\n","protected":false},"author":5,"featured_media":123947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[114],"topic":[266],"region":[],"class_list":["post-123946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-loreal","topic-resultats-financiers"],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al conteste les tarifs am\u00e9ricains apr\u00e8s un semestre d\u00e9cevant - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-conteste-les-tarifs-americains-apres-un-semestre-decevant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al conteste les tarifs am\u00e9ricains apr\u00e8s un semestre d\u00e9cevant - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019Or\u00e9al s'inqui\u00e8te de la nouvelle accord commercial entre l'Union europ\u00e9enne et les \u00c9tats-Unis. 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