{"id":123986,"date":"2025-07-31T11:08:56","date_gmt":"2025-07-31T09:08:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123986"},"modified":"2025-07-31T11:08:57","modified_gmt":"2025-07-31T09:08:57","slug":"ab-inbev-fait-face-a-des-ventes-de-biere-decevantes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-fait-face-a-des-ventes-de-biere-decevantes\/","title":{"rendered":"AB InBev fait face \u00e0 des ventes de bi\u00e8re d\u00e9cevantes"},"content":{"rendered":"\n<p>En Chine et au Br\u00e9sil, <strong>AB InBev<\/strong> a vendu moins de bi\u00e8re que pr\u00e9vu au cours du dernier trimestre. Les b\u00e9n\u00e9fices du brasseur ont cependant augment\u00e9, notamment gr\u00e2ce \u00e0 des hausses de prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus faible que le march\u00e9<\/h2>\n\n\n\n<p>La baisse des ventes de bi\u00e8re de 9 % sur le march\u00e9 br\u00e9silien important est un revers majeur pour AB InBev, surtout parce que le concurrent <strong>Heineken<\/strong> \u2013 qui a \u00e9galement publi\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-semestre-tiede-a-cause-des-disputes-avec-les-distributeurs\/\">des r\u00e9sultats ti\u00e8des<\/a> plus t\u00f4t cette semaine \u2013 y gagne des parts de march\u00e9. En Chine, o\u00f9 la morosit\u00e9 dure depuis un certain temps, le volume a diminu\u00e9 de 6,6 %. Globalement, les volumes ont baiss\u00e9 de 1,9 % : les ventes de bi\u00e8re ont chut\u00e9 de 2,2 %, tandis que les ventes d&rsquo;autres boissons ont augment\u00e9 de 0,3 %.<\/p>\n\n\n\n<p>L&rsquo;entreprise parle de \u00ab performances pires qu&rsquo;un secteur faible \u00bb et fait \u00e9galement r\u00e9f\u00e9rence dans son communiqu\u00e9 de presse \u00e0 des conditions m\u00e9t\u00e9orologiques d\u00e9favorables. Le chiffre d&rsquo;affaires a baiss\u00e9 de 2 % pour atteindre environ 15 milliards de dollars (13 milliards d&rsquo;euros), mais cela est \u00e9galement influenc\u00e9 par des effets de change : la croissance organique s&rsquo;\u00e9levait \u00e0 3 %, d\u00e9clare le brasseur de Corona, Stella Artois et Budweiser. Le b\u00e9n\u00e9fice d&rsquo;exploitation avant amortissements (ebitda) a augment\u00e9 de 6,5 % pour atteindre 5,3 milliards de dollars (4,6 milliards d&rsquo;euros). Les hausses de prix ont pu compenser en partie les volumes perdus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dettes croissantes<\/h2>\n\n\n\n<p>Il y avait aussi de bonnes nouvelles : sur le march\u00e9 am\u00e9ricain, les volumes sont rest\u00e9s presque stables, ce qui est un soulagement apr\u00e8s plusieurs trimestres de perte de parts de march\u00e9, cons\u00e9quence d&rsquo;un boycott anti-woke par des Am\u00e9ricains conservateurs apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-petille-malgre-un-boycott-anti-woke\/\">une campagne controvers\u00e9e<\/a> en 2023 pour Bud Light avec un influenceur transgenre.<\/p>\n\n\n\n<p>Le PDG Michel Doukeris parle d&rsquo;un trimestre avec une croissance rentable et maintient les pr\u00e9visions pour l&rsquo;ensemble de l&rsquo;ann\u00e9e. Les observateurs notent cependant que les dettes du groupe ont augment\u00e9, atteignant 68,1 milliards de dollars, soit 3,27 fois l&rsquo;EBITDA. Fin 2024, cela \u00e9tait encore de 60,6 milliards de dollars, soit 2,89 fois l&rsquo;EBITDA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Chine et au Br\u00e9sil, AB InBev a vendu moins de bi\u00e8re que pr\u00e9vu au cours du dernier trimestre. Les b\u00e9n\u00e9fices du brasseur ont cependant augment\u00e9, notamment gr\u00e2ce \u00e0 des hausses de prix.<\/p>\n","protected":false},"author":3,"featured_media":123987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[241],"topic":[266],"region":[],"class_list":{"0":"post-123986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ab-inbev","10":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev fait face \u00e0 des ventes de bi\u00e8re d\u00e9cevantes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En Chine et au Br\u00e9sil, AB InBev a vendu moins de bi\u00e8re que pr\u00e9vu au cours du dernier trimestre. 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