{"id":124049,"date":"2025-07-31T16:09:02","date_gmt":"2025-07-31T14:09:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124049"},"modified":"2025-07-31T16:09:04","modified_gmt":"2025-07-31T14:09:04","slug":"miu-miu-fait-grimper-le-chiffre-daffaires-de-prada","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/miu-miu-fait-grimper-le-chiffre-daffaires-de-prada\/","title":{"rendered":"Miu Miu fait grimper le chiffre d’affaires de Prada"},"content":{"rendered":"\n

Prada Group<\/strong> a r\u00e9ussi \u00e0 augmenter son chiffre d’affaires de 9 % au cours du premier semestre, principalement gr\u00e2ce \u00e0 la croissance constante de Miu Miu<\/strong>. La filiale permet au groupe de luxe italien de maintenir sa position dans un secteur en ralentissement.<\/p>\n\n\n\n

Miu Miu grandit vite<\/h2>\n\n\n\n

Le chiffre d’affaires net total s’est \u00e9lev\u00e9 \u00e0 2,74 milliards d’euros, conform\u00e9ment aux attentes des analystes. Miu Miu a r\u00e9alis\u00e9 780 millions d’euros, une augmentation impressionnante de 49 %. La marque repr\u00e9sente d\u00e9sormais pr\u00e8s d’un quart du chiffre d’affaires du groupe. En m\u00eame temps, le chiffre d’affaires de la marque phare Prada a diminu\u00e9 de 2 % pour atteindre 1,65 milliard d’euros.<\/p>\n\n\n\n

Une forte demande locale a r\u00e9ussi \u00e0 compenser la baisse du tourisme. La r\u00e9gion Asie-Pacifique a connu une croissance de 10 %, repr\u00e9sentant 838 millions d’euros. L’Europe (+9 %), le march\u00e9 am\u00e9ricain (+12 %) et le Japon (+4 %) ont \u00e9galement enregistr\u00e9 des augmentations. Au Moyen-Orient, les ventes en magasin ont m\u00eame augment\u00e9 de 26 % pour atteindre 137 millions d’euros. Aujourd’hui, le groupe tire 90 % de ses revenus de ses propres magasins, 8 % du commerce de gros et 2 % des licences, principalement pour les parfums et les lunettes.<\/p>\n\n\n\n

Apr\u00e8s le d\u00e9part de Gianfranco D\u2019Attis en tant que directeur g\u00e9n\u00e9ral<\/a> de la marque Prada, le PDG Andrea Guerra prend temporairement les r\u00eanes. Guerra vise principalement des produits uniques et personnalis\u00e9s et voit des opportunit\u00e9s structurelles, notamment dans les articles en cuir et l’expansion de Miu Miu en Am\u00e9rique du Nord. Le nombre de magasins dans cette r\u00e9gion pourrait encore cro\u00eetre de 10 \u00e0 12 %, selon le PDG.<\/p>\n\n\n\n

\u00ab\u00a0March\u00e9 exceptionnellement difficile\u00a0\u00bb<\/h2>\n\n\n\n

Le r\u00e9sultat op\u00e9rationnel ajust\u00e9 a augment\u00e9 de 8 % pour atteindre 619 millions d’euros, l\u00e9g\u00e8rement en dessous des 636 millions d’euros estim\u00e9s. \u201cCes bonnes performances ont \u00e9t\u00e9 r\u00e9alis\u00e9es dans des conditions de march\u00e9 exceptionnellement difficiles,\u201d souligne le pr\u00e9sident Patrizio Bertelli. Le groupe s’attend \u00e0 finaliser l’acquisition de Versace<\/strong>, conclue en avril<\/a>, au cours de la seconde moiti\u00e9 de l’ann\u00e9e.<\/p>\n\n\n\n

Malgr\u00e9 les solides r\u00e9sultats du groupe Prada, les perspectives pour le secteur du luxe international restent incertaines. D’autres grands acteurs comme Kering <\/strong>(propri\u00e9taire de Gucci) et LVMH <\/strong>ont r\u00e9cemment signal\u00e9 respectivement des fortes baisse de chiffre d’affaires. Herm\u00e8s <\/strong>s’est bien maintenu avec une augmentation de chiffre d’affaires de 7 %<\/a>, mais l\u00e0 aussi, des signes de ralentissement sont visibles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prada Group a r\u00e9ussi \u00e0 augmenter son chiffre d’affaires de 9 % au cours du premier semestre, principalement gr\u00e2ce \u00e0 la croissance constante de Miu Miu. La filiale permet au groupe de luxe italien de maintenir sa position dans un secteur en ralentissement.<\/p>\n","protected":false},"author":5,"featured_media":124050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1616],"topic":[266],"region":[],"class_list":{"0":"post-124049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-prada","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nMiu Miu fait grimper le chiffre d'affaires de Prada - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Prada Group a r\u00e9ussi \u00e0 augmenter son chiffre d'affaires de 9 % au cours du premier semestre, principalement gr\u00e2ce \u00e0 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