{"id":124070,"date":"2025-07-31T16:56:54","date_gmt":"2025-07-31T14:56:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124070"},"modified":"2025-07-31T16:56:54","modified_gmt":"2025-07-31T14:56:54","slug":"avec-son-premier-magasin-non-alimentaire-lidl-sattaque-a-action-et-tedi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/avec-son-premier-magasin-non-alimentaire-lidl-sattaque-a-action-et-tedi\/","title":{"rendered":"Avec son premier magasin non alimentaire, Lidl s’attaque \u00e0 Action et TEDi"},"content":{"rendered":"\n

Pour la premi\u00e8re fois, Lidl<\/strong> ouvre un magasin avec une offre 100% non-alimentaire. Sous le nom \u201cHome & Living\u201d, le d\u00e9taillant met en avant six marques maison sur une surface de vente d’environ 500m\u00b2.<\/p>\n\n\n\n

Gros investissements marketing<\/h2>\n\n\n\n

Le premier supermarch\u00e9 non-alimentaire de Lidl se situe \u00e0 Lottstetten, en Allemagne, pr\u00e8s de la fronti\u00e8re suisse, en face d’un supermarch\u00e9 Lidl traditionnel. Le magasin propose, en plus des offres non-alimentaires hebdomadaires \u00e0 l’entr\u00e9e, un large choix d’appareils m\u00e9nagers, de textiles, d’outils, d’accessoires de maison, d’articles de sport, de jouets et encore beaucoup d’autres articles<\/a> des marques propres Parkside, Crivit, Esmara, Silvercrest, Livarno et Lupilu, rapporte Lebensmittel Zeitung.<\/p>\n\n\n\n

Le non-alimentaire est devenu ces derni\u00e8res ann\u00e9es un axe important pour Lidl. Cela se voit dans les importantes investissements marketing du d\u00e9taillant, qui a notamment engag\u00e9 Arnold Schwarzenegger comme ambassadeur de la marque de bricolage Parkside, est partenaire officiel de l’UEFA Europa League et de l’UEFA Conference League, et est actif en tant que sponsor dans le peloton professionnel de cyclisme.<\/p>\n\n\n\n

Par le pass\u00e9, Lidl a d\u00e9j\u00e0 exp\u00e9riment\u00e9 des magasins temporaires pour des marques non-alimentaires sp\u00e9cifiques : l’ann\u00e9e derni\u00e8re, il y avait un magasin Lupilu dans le centre d’Anvers<\/a> et des magasins de bricolage Parkside en Hongrie et en Pologne<\/a>. Mais un magasin avec toutes les marques de distributeur non-alimentaires du d\u00e9taillant est une premi\u00e8re. L’initiative est remarquable compte tenu du succ\u00e8s des grands discounters non-alimentaires comme Action<\/strong> et TEDi<\/strong> en Europe. Lidl ne souhaite pas dire si cela restera \u00e0 un seul magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois, Lidl ouvre un magasin avec une offre 100% non-alimentaire. Sous le nom \u201cHome & Living\u201d, le d\u00e9taillant met en avant six marques maison sur une surface de vente d’environ 500m\u00b2.<\/p>\n","protected":false},"author":3,"featured_media":124071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[204],"topic":[340],"region":[470],"class_list":["post-124070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-lidl","topic-concept-de-magasin","region-allemagne"],"acf":[],"yoast_head":"\nAvec son premier magasin non alimentaire, Lidl s'attaque \u00e0 Action et TEDi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl ouvre un magasin avec une offre 100% non-alimentaire qui met en avant six marques maison 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