{"id":124131,"date":"2025-08-01T11:07:07","date_gmt":"2025-08-01T09:07:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124131"},"modified":"2025-08-01T11:20:50","modified_gmt":"2025-08-01T09:20:50","slug":"colruyt-equipera-bientot-toutes-ses-caisses-de-cameras-intelligentes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-equipera-bientot-toutes-ses-caisses-de-cameras-intelligentes\/","title":{"rendered":"Colruyt \u00e9quipera bient\u00f4t toutes ses caisses de cam\u00e9ras intelligentes"},"content":{"rendered":"\n

D’ici septembre, Colruyt<\/strong> installera son \u00ab easy check-out \u00bb, avec des cam\u00e9ras AI intelligentes qui scannent automatiquement les produits, dans une cinquantaine de magasins. D’ici fin 2026, la technologie sera utilis\u00e9e dans tous les 270 supermarch\u00e9s.<\/p>\n\n\n\n

Des files d’attente plus courtes<\/h2>\n\n\n\n

Colruyt a mis en service une premi\u00e8re version de ces cam\u00e9ras intelligentes en 2023 dans le supermarch\u00e9 de Halle<\/a>, pr\u00e8s du si\u00e8ge social. Gr\u00e2ce aux cam\u00e9ras au-dessus des caisses qui reconnaissent les produits que les employ\u00e9s transf\u00e8rent d’un chariot \u00e0 un autre, ces employ\u00e9s n’ont plus besoin de scanner le code-barres avec le scanner manuel. Le syst\u00e8me de vision par ordinateur offre ainsi un gain de productivit\u00e9 consid\u00e9rable, r\u00e9duit les files d’attente et est plus ergonomique pour les employ\u00e9s. Apr\u00e8s la phase de test, un d\u00e9ploiement national est donc pr\u00e9vu. Le d\u00e9taillant teste \u00e9galement une balance de caisse intelligente qui reconna\u00eet les l\u00e9gumes et les fruits en vrac.<\/p>\n\n\n\n

Ce rapport provient de le rapport annuel r\u00e9cemment publi\u00e9<\/a> dans lequel l’entreprise approfondit l’utilisation des donn\u00e9es et de l’IA. Colruyt Group utilise les derniers outils d’IA pour optimiser ou automatiser des processus. L’IA peut prendre en charge des t\u00e2ches r\u00e9p\u00e9titives afin que les employ\u00e9s puissent se concentrer sur des t\u00e2ches plus complexes. R\u00e9cemment, le d\u00e9taillant a \u00e9galement commenc\u00e9 \u00e0 utiliser GenAI pour cr\u00e9er de nouveaux contenus, tels que des textes ou des images. Le syst\u00e8me cat\u00e9gorise les milliers d’avis re\u00e7us par le service client, afin d’analyser rapidement les retours, d’acqu\u00e9rir des insights et de proposer d’\u00e9ventuelles am\u00e9liorations. L’IA inspire \u00e9galement l’\u00e9quipe Lekker Koken dans la cr\u00e9ation de nouvelles recettes et aide les ing\u00e9nieurs logiciels dans la programmation.<\/p>\n\n\n\n

Organe \u00e9thique<\/h2>\n\n\n\n

Pour \u00e9tablir des pr\u00e9visions de vente, Colruyt Group utilise un logiciel bas\u00e9 sur des mod\u00e8les statistiques \u00e9galement utilis\u00e9s par l’entreprise de m\u00e9dias sociaux Meta. Cette approche permet de r\u00e9duire de 25 % les ruptures de stock dans les magasins, non seulement chez Colruyt mais aussi chez Okay et Bio-Planet. Cela contribue \u00e9galement \u00e0 am\u00e9liorer la satisfaction client.<\/p>\n\n\n\n

Remarquable : le groupe Colruyt se dit \u00eatre le premier d\u00e9taillant belge \u00e0 disposer d’un organe \u00e9thique : le Data, Privacy & Security Board, soutenu par une \u00e9quipe consultative en IA compos\u00e9e d’une dizaine de coll\u00e8gues exp\u00e9riment\u00e9s aux profils vari\u00e9s. \u00ab Ils donnent des conseils nuanc\u00e9s sur la mani\u00e8re dont nous g\u00e9rons l’IA et la GenAI au sein du groupe, bien s\u00fbr en accord avec nos valeurs et la l\u00e9gislation sur la protection de la vie priv\u00e9e \u00bb, a d\u00e9clar\u00e9 l’entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

D’ici septembre, Colruyt installera son \u00ab easy check-out \u00bb, avec des cam\u00e9ras AI intelligentes qui scannent automatiquement les produits, dans une cinquantaine de magasins. D’ici fin 2026, la technologie sera utilis\u00e9e dans tous les 270 supermarch\u00e9s.<\/p>\n","protected":false},"author":3,"featured_media":124132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1531],"people":[],"extra":[],"company":[201],"topic":[462],"region":[226],"class_list":{"0":"post-124131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-intelligence-artificielle","10":"company-colruyt","11":"topic-innovation","12":"region-belgique"},"acf":[],"yoast_head":"\nColruyt \u00e9quipera bient\u00f4t toutes ses caisses de cam\u00e9ras intelligentes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D'ici fin 2026, Colruyt installera son \u00ab easy check-out \u00bb, avec des 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