{"id":124154,"date":"2025-08-01T13:24:08","date_gmt":"2025-08-01T11:24:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124154"},"modified":"2025-08-01T13:24:53","modified_gmt":"2025-08-01T11:24:53","slug":"ikea-sassocie-de-maniere-unique-avec-best-buy-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-sassocie-de-maniere-unique-avec-best-buy-aux-etats-unis\/","title":{"rendered":"Ikea s’associe de mani\u00e8re unique avec Best Buy aux \u00c9tats-Unis"},"content":{"rendered":"\n

Ikea <\/strong>surprend aux \u00c9tats-Unis : le distributeur de meubles ouvre pour la premi\u00e8re fois des shop-in-shops. Dans dix magasins de la cha\u00eene d’\u00e9lectronique Best Buy<\/strong>, des mini-boutiques du g\u00e9ant su\u00e9dois verront le jour. C’est seulement le deuxi\u00e8me march\u00e9 o\u00f9 Ikea collabore avec un autre retailer.<\/p>\n\n\n\n

Test avec les shop-in-shops<\/h2>\n\n\n\n

Ikea p\u00e9n\u00e8tre pour la premi\u00e8re fois le sol d’un autre d\u00e9taillant am\u00e9ricain. Dans une collaboration remarquable, la cha\u00eene de meubles ouvre dix shop-in-shops au sein des magasins de Best Buy en Floride et au Texas. Les \u00c9tats-Unis sont le deuxi\u00e8me plus grand march\u00e9 pour Ikea, apr\u00e8s l’Allemagne mais avant la Su\u00e8de, son pays d’origine.<\/p>\n\n\n\n

Les shop-in-shops, d’environ 93 m\u00e8tres carr\u00e9s chacun, se concentrent sur des solutions pour cuisines et buanderies. Deux emplacements serviront \u00e9galement de point de retrait gratuit pour les commandes en ligne d’Ikea. Les clients b\u00e9n\u00e9ficieront de l’aide des employ\u00e9s d’Ikea pour la planification et les commandes, tandis que les employ\u00e9s de Best Buy conseilleront sur l’\u00e9lectronique domestique.<\/p>\n\n\n\n

\u201cAvec cette collaboration, nous combinons technologie et design, et nous montrons aux clients tout ce qui est vraiment possible dans leur maison<\/a> \u2013 comme jamais auparavant,\u201d d\u00e9clare Patrick McGinnis, directeur commercial de Best Buy, \u00e0 Retail Dive. Ikea souhaite \u00e9galement cr\u00e9er une destination unique.<\/p>\n\n\n\n

Quasi in\u00e9dit<\/h2>\n\n\n\n

La collaboration est unique, car Ikea mise mondialement sur ses propres magasins embl\u00e9matiques, mais n’est pas totalement sans pr\u00e9c\u00e9dent : \u00e0 Ta\u00efwan, deux points de vente similaires se trouvent chez l’enseigne de hypermarch\u00e9s RT-Mart<\/strong>. Le shop-in-shop de Chiayi, ouvert fin 2022, est m\u00eame consid\u00e9r\u00e9 comme le plus petit magasin Ikea au monde. Le concept s’est av\u00e9r\u00e9 \u00eatre un succ\u00e8s commercial<\/a> : RT-Mart a rapport\u00e9 une augmentation de 25 % de son chiffre d’affaires apr\u00e8s l’arriv\u00e9e d’Ikea.<\/p>\n\n\n\n

Pour les deux entreprises, ce partenariat arrive \u00e0 un moment strat\u00e9gique. Best Buy a vu son chiffre d’affaires baisser de 0,9 % au premier trimestre 2025 et a abaiss\u00e9 ses pr\u00e9visions annuelles. Ikea a annonc\u00e9 plus t\u00f4t cette ann\u00e9e l’ouverture de huit nouveaux magasins, notamment en Pennsylvanie, dans le Maryland et en Californie, et a renouvel\u00e9 son programme de fid\u00e9lit\u00e9. Si le mod\u00e8le shop-in-shop fonctionne, cette formule pourrait \u00e9galement trouver sa place ailleurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ikea surprend aux \u00c9tats-Unis : le distributeur de meubles ouvre pour la premi\u00e8re fois des shop-in-shops. Dans dix magasins de la cha\u00eene d’\u00e9lectronique Best Buy, des mini-boutiques du g\u00e9ant su\u00e9dois verront le jour. C’est seulement le deuxi\u00e8me march\u00e9 o\u00f9 Ikea collabore avec un autre retailer.<\/p>\n","protected":false},"author":5,"featured_media":124155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17,29,21],"tags":[],"people":[],"extra":[43],"company":[1751,211],"topic":[1312],"region":[446],"class_list":["post-124154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","category-maison-deco","category-wonen","extra-plus","company-best-buy","company-ikea","topic-partenariat","region-etats-unis-2"],"acf":[],"yoast_head":"\nIkea s'associe de mani\u00e8re unique avec Best Buy aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea surprend aux \u00c9tats-Unis : le distributeur de meubles 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