{"id":124261,"date":"2025-08-04T12:43:35","date_gmt":"2025-08-04T10:43:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124261"},"modified":"2025-08-04T12:43:37","modified_gmt":"2025-08-04T10:43:37","slug":"jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/","title":{"rendered":"JD.com lance son expansion europ\u00e9enne avec le rebranding d&rsquo;Ochama"},"content":{"rendered":"\n<p><strong>Ochama <\/strong>vit d\u00e9sormais sous le nom de <strong>Joybuy<\/strong>. Avec ce rebranding strat\u00e9gique, le g\u00e9ant chinois du e-commerce <strong>JD.com<\/strong> semble se pr\u00e9parer pour son offensive europ\u00e9enne, d&rsquo;abord en ligne et bient\u00f4t \u2013 avec l&rsquo;acquisition de la maison m\u00e8re de MediaMarkt <strong>Ceconomy <\/strong>\u2013 \u00e9galement physiquement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau nom, m\u00eame concept<\/h2>\n\n\n\n<p>JD.com a fait ses <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ochama-ouvre-ses-premiers-magasins-robotises-aux-pays-bas\/\">premiers pas sur le march\u00e9 B2C europ\u00e9en<\/a> fin 2021 avec Ochama, un m\u00e9lange color\u00e9 entre un supermarch\u00e9 en ligne asiatique et une plateforme non alimentaire. Cependant, la boutique en ligne n&rsquo;a jamais vraiment r\u00e9ussi \u00e0 avoir un impact significatif. La strat\u00e9gie initiale avec des points de retrait g\u00e9r\u00e9s par des robots a rapidement \u00e9volu\u00e9 vers des points de retrait chez des tiers, y compris de nombreux restaurants asiatiques et (jusqu&rsquo;\u00e0 la faillite) les magasins <strong>Blokker<\/strong> aux Pays-Bas. Bien qu&rsquo;Ochama soit aujourd&rsquo;hui disponible dans 24 pays, y compris via la livraison \u00e0 domicile, la plateforme manque d&rsquo;une connexion plus large avec le public europ\u00e9en.<\/p>\n\n\n\n<p>Parall\u00e8lement, JD.com a lanc\u00e9 Joybuy au Royaume-Uni ce printemps : une proposition qui ressemble beaucoup \u00e0 Ochama, mais qui est imm\u00e9diatement abord\u00e9e de mani\u00e8re plus ambitieuse. L&rsquo;accent est mis sur la livraison rapide \u2013 parfois le jour m\u00eame \u2013 et des centaines de produits de marque distributeur de la cha\u00eene de supermarch\u00e9s <strong>Morrisons<\/strong> sont disponibles. <\/p>\n\n\n\n<p>Le lancement a \u00e9galement \u00e9t\u00e9 accompagn\u00e9 de campagnes de recrutement intensives. JD a recherch\u00e9 au d\u00e9part plus de quarante sp\u00e9cialistes dans des domaines tels que l&rsquo;\u00e9lectronique, les biens de consommation courante et la mode, et a attir\u00e9 d&rsquo;anciens acheteurs de <strong>Ocado<\/strong>, <strong>Tesco<\/strong> et <strong>Amazon<\/strong>. Selon le &lsquo;directeur des marchandises&rsquo; Matthew Nobbs, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jd-com-teste-un-hypermarche-en-ligne-au-royaume-uni\/\">l&rsquo;entreprise \u00e9tait \u201cpr\u00eate \u00e0 d\u00e9coller\u201d<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie de conqu\u00eate europ\u00e9enne<\/h2>\n\n\n\n<p>\u201cPourquoi maintenir deux marques en Europe ?\u201d s&rsquo;est d\u00e9j\u00e0 demand\u00e9 l&rsquo;expert de la Chine Ed Sander, et maintenant c&rsquo;est effectivement le cas : dans un e-mail aux clients, JD.com annonce qu&rsquo;\u00e0 partir du 15 ao\u00fbt, toutes les donn\u00e9es de compte et historiques de commande d&rsquo;Ochama seront transf\u00e9r\u00e9s vers Joybuy. \u201cJoybuy offre une plus grande s\u00e9lection, une exp\u00e9rience d&rsquo;achat am\u00e9lior\u00e9e et un support en plusieurs langues,\u201d indique l&rsquo;annonce.<\/p>\n\n\n\n<p>Reste la question de savoir comment Joybuy s&rsquo;int\u00e8gre dans les <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/jd-com-prend-une-participation-dans-ceconomy-mediamarkt-en-vue-dune-acquisition-complete\/\">plans de rachat de Ceconomy<\/a>. JD.com aura bient\u00f4t acc\u00e8s \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/analyse-que-cherche-jd-com-chez-mediamarkt-et-saturn\/\">un r\u00e9seau dense de magasins physiques<\/a>. <strong>MediaMarkt<\/strong> et <strong>Saturn<\/strong> deviendront-elles des hubs de distribution locaux pour Joybuy, ou Joybuy deviendra-t-elle plut\u00f4t une place de march\u00e9 en ligne suppl\u00e9mentaire pour les d\u00e9taillants d&rsquo;\u00e9lectronique ? Quoi qu&rsquo;il en soit, JD vise une perc\u00e9e europ\u00e9enne dans le commerce de d\u00e9tail omnicanal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, le g\u00e9ant chinois du e-commerce JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne, d&rsquo;abord en ligne et bient\u00f4t \u2013 avec l&rsquo;acquisition de la maison m\u00e8re de MediaMarkt Ceconomy \u2013 \u00e9galement physiquement.<\/p>\n","protected":false},"author":5,"featured_media":124262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[426,454,471],"topic":[276,488],"region":[243,524],"class_list":["post-124261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-ceconomy","company-jd-com","company-ochama","topic-expansion","topic-marketing","region-europe","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com lance son expansion europ\u00e9enne avec le rebranding d&#039;Ochama - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD.com lance son expansion europ\u00e9enne avec le rebranding d&#039;Ochama - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T10:43:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T10:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"JD.com lance son expansion europ\u00e9enne avec le rebranding d&rsquo;Ochama\",\"datePublished\":\"2025-08-04T10:43:35+00:00\",\"dateModified\":\"2025-08-04T10:43:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ochama-retail-jd.jpg\",\"articleSection\":[\"Algemeen\",\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/\",\"name\":\"JD.com lance son expansion europ\u00e9enne avec le rebranding d'Ochama - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ochama-retail-jd.jpg\",\"datePublished\":\"2025-08-04T10:43:35+00:00\",\"dateModified\":\"2025-08-04T10:43:37+00:00\",\"description\":\"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ochama-retail-jd.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ochama-retail-jd.jpg\",\"width\":960,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JD.com lance son expansion europ\u00e9enne avec le rebranding d&#8217;Ochama\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JD.com lance son expansion europ\u00e9enne avec le rebranding d'Ochama - RetailDetail BE","description":"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/","og_locale":"fr_FR","og_type":"article","og_title":"JD.com lance son expansion europ\u00e9enne avec le rebranding d'Ochama - RetailDetail BE","og_description":"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/","og_site_name":"RetailDetail BE","article_published_time":"2025-08-04T10:43:35+00:00","article_modified_time":"2025-08-04T10:43:37+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"JD.com lance son expansion europ\u00e9enne avec le rebranding d&rsquo;Ochama","datePublished":"2025-08-04T10:43:35+00:00","dateModified":"2025-08-04T10:43:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/"},"wordCount":473,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","articleSection":["Algemeen","G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/","name":"JD.com lance son expansion europ\u00e9enne avec le rebranding d'Ochama - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","datePublished":"2025-08-04T10:43:35+00:00","dateModified":"2025-08-04T10:43:37+00:00","description":"Ochama vit d\u00e9sormais sous le nom de Joybuy. Avec ce rebranding strat\u00e9gique, JD.com semble se pr\u00e9parer pour son offensive europ\u00e9enne.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-lance-son-expansion-europeenne-avec-le-rebranding-dochama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"JD.com lance son expansion europ\u00e9enne avec le rebranding d&#8217;Ochama"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/ochama-retail-jd.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/124261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=124261"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/124261\/revisions"}],"predecessor-version":[{"id":124291,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/124261\/revisions\/124291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/124262"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=124261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=124261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=124261"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=124261"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=124261"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=124261"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=124261"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=124261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}