{"id":124287,"date":"2025-08-04T12:41:40","date_gmt":"2025-08-04T10:41:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124287"},"modified":"2025-08-04T12:41:41","modified_gmt":"2025-08-04T10:41:41","slug":"des-marques-europeennes-comptent-sur-une-ancienne-regle-douaniere-pour-attenuer-limpact-des-droits-dimportation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/des-marques-europeennes-comptent-sur-une-ancienne-regle-douaniere-pour-attenuer-limpact-des-droits-dimportation\/","title":{"rendered":"Des marques europ\u00e9ennes comptent sur une ancienne r\u00e8gle douani\u00e8re pour att\u00e9nuer l’impact des droits d’importation"},"content":{"rendered":"\n

Les marques europ\u00e9ennes recherchent des solutions cr\u00e9atives pour limiter l’impact des nouvelles taxes d’importation am\u00e9ricaines. Une ancienne r\u00e8gle douani\u00e8re entre en jeu, bien qu’elle comporte des d\u00e9fis et des risques consid\u00e9rables.<\/p>\n\n\n\n

Seulement 3% d’augmentation du prix en magasin<\/h2>\n\n\n\n

Maintenant que les \u00c9tats-Unis, sous la pr\u00e9sidence de Donald Trump, imposent un tarif d’importation de 15% sur les biens en provenance de l’Union europ\u00e9enne, de nombreuses marques europ\u00e9ennes craignent pour leurs marges b\u00e9n\u00e9ficiaires. Appliquer des augmentations de prix n’est pas une \u00e9vidence, car les consommateurs am\u00e9ricains, apr\u00e8s des ann\u00e9es d’inflation, sont sensibles \u00e0 chaque hausse de prix. C’est pourquoi de plus en plus de marques de mode et de cosm\u00e9tiques se tournent vers la soi-disant r\u00e8gle de la \u00ab First Sale \u00bb, une clause du droit douanier am\u00e9ricain qui permet aux importateurs, sous des conditions strictes, de faire calculer les droits d’importation sur la valeur d’usine d’un produit, et non sur le prix de vente final.<\/p>\n\n\n\n

La semaine derni\u00e8re, le PDG de L’Or\u00e9al<\/strong>, Nicolas Hieronimus, a confirm\u00e9 \u00e0 Reuters que la soci\u00e9t\u00e9 fran\u00e7aise de cosm\u00e9tiques envisage cette possibilit\u00e9<\/a>, sans donner plus de d\u00e9tails sur le calendrier. Des marques de luxe italiennes comme Golden Goose<\/strong>, Moncler<\/strong> et Ferragamo<\/strong> voient \u00e9galement des opportunit\u00e9s, car selon elles, le co\u00fbt de production est d’environ la moiti\u00e9 de la valeur d’importation am\u00e9ricaine. \u00ab Dans notre situation, les tarifs de 15 % entra\u00eeneront probablement seulement une augmentation de 3 % du prix en magasin, \u00bb calcule le PDG de Golden Goose, Silvio Campara.<\/p>\n\n\n\n

Bien que les producteurs de v\u00eatements connaissent cette r\u00e9glementation depuis longtemps, beaucoup ont perdu de vue l’alternative en p\u00e9riode de tarifs historiquement bas. L’application de cette r\u00e9glementation n\u00e9cessite une administration impeccable et une cha\u00eene d’approvisionnement \u00e9tanche. Les erreurs peuvent entra\u00eener de lourdes amendes. Des cabinets de conseil comme KPMG et PwC ont d\u00e9j\u00e0 constat\u00e9 que le nombre de demandes d’informations a tripl\u00e9 cette ann\u00e9e.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Les marques europ\u00e9ennes recherchent des solutions cr\u00e9atives pour limiter l’impact des nouvelles taxes d’importation am\u00e9ricaines. Une ancienne r\u00e8gle douani\u00e8re entre en jeu, bien qu’elle comporte des d\u00e9fis et des risques consid\u00e9rables.<\/p>\n","protected":false},"author":10,"featured_media":124288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[1100,114],"topic":[],"region":[446],"class_list":["post-124287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-golden-goose","company-loreal","region-etats-unis-2"],"acf":[],"yoast_head":"\nDes marques europ\u00e9ennes comptent sur une ancienne r\u00e8gle douani\u00e8re pour att\u00e9nuer l'impact des droits d'importation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les marques europ\u00e9ennes 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