{"id":124403,"date":"2025-08-05T09:57:23","date_gmt":"2025-08-05T07:57:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124403"},"modified":"2025-08-05T10:09:27","modified_gmt":"2025-08-05T08:09:27","slug":"les-promotions-bientot-reserves-pour-les-clients-ayant-un-compte-superplus-chez-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-promotions-bientot-reserves-pour-les-clients-ayant-un-compte-superplus-chez-delhaize\/","title":{"rendered":"Les promotions bient\u00f4t r\u00e9serv\u00e9s pour les clients ayant un compte Superplus chez Delhaize"},"content":{"rendered":"\n

\u00c0 partir du 11 septembre, Delhaize<\/strong> modifie radicalement sa politique promotionnelle : seuls les clients ayant un compte SuperPlus pourront encore profiter des r\u00e9ductions dans le folder. Le d\u00e9taillant souhaite personnaliser encore davantage l’exp\u00e9rience en magasin.<\/p>\n\n\n\n

Offres de r\u00e9duction exclusives<\/h2>\n\n\n\n

Jusqu’\u00e0 pr\u00e9sent, les clients SuperPlus chez Delhaize b\u00e9n\u00e9ficiaient souvent d’un avantage suppl\u00e9mentaire par rapport aux promotions standard : par exemple, une r\u00e9duction de 70 % sur le deuxi\u00e8me article, tandis que les clients sans compte devaient se contenter de 40 %. Mais bient\u00f4t, toutes les promotions des prospectus seront strictement r\u00e9serv\u00e9es aux d\u00e9tenteurs de carte. Le d\u00e9taillant l’annonce dans son folder et confirme la nouvelle \u00e0 La Libre : \u00ab Cette \u00e9volution de notre politique de promotion s’inscrit dans notre ambition plus large de mieux r\u00e9pondre aux besoins de nos clients <\/a>dans un monde en rapide \u00e9volution, digital et personnalis\u00e9, \u00bb d\u00e9clare le porte-parole Roel Dekelver au journal. Les clients sans carte SuperPlus devront donc se passer de ces avantages exclusifs.<\/p>\n\n\n\n

Les packs promotionnels tels que l’eau ou la bi\u00e8re en emballage multiple ne sont pas concern\u00e9s par les nouvelles r\u00e8gles. Le programme NutriBoost bien connu reste en place : les clients ayant un compte SuperPlus qui ont d\u00e9pens\u00e9 au moins 99 euros chez Delhaize le mois pr\u00e9c\u00e9dent b\u00e9n\u00e9ficient d’une r\u00e9duction de 10 % sur les produits frais ayant un NutriScore A ou B.<\/p>\n\n\n\n

Trois millions de clients enregistr\u00e9s<\/h2>\n\n\n\n

L’application (ou la carte) devient donc presque indispensable pour les acheteurs chez Delhaize. En effet, depuis cet \u00e9t\u00e9, l’utilisation des caisses en libre-service dans les magasins est r\u00e9serv\u00e9e exclusivement aux clients ayant l’application<\/a>. Environ trois millions de clients poss\u00e8dent d\u00e9j\u00e0 un compte SuperPlus, selon la cha\u00eene de supermarch\u00e9s. Pour le d\u00e9taillant, ce syst\u00e8me offre des informations pr\u00e9cieuses sur le comportement d’achat, avec la possibilit\u00e9 de proposer aux clients des offres personnalis\u00e9es. \u00ab Cette modification vise principalement \u00e0 mieux r\u00e9compenser nos clients pour leur fid\u00e9lit\u00e9 et \u00e0 leur offrir une exp\u00e9rience d’achat plus personnalis\u00e9e, \u00bb d\u00e9clare Dekelver.<\/p>\n\n\n\n

La plupart des cha\u00eenes de supermarch\u00e9s en Belgique disposent d’un programme de fid\u00e9lit\u00e9 num\u00e9rique qui leur permet de collecter des donn\u00e9es sur les acheteurs, de personnaliser les offres et de vendre des opportunit\u00e9s publicitaires \u00e0 leurs fournisseurs. Le mois dernier, Aldi <\/strong> a \u00e9galement lanc\u00e9 une carte de fid\u00e9lit\u00e9 num\u00e9rique<\/a> dans tout le pays apr\u00e8s une p\u00e9riode de test.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u00c0 partir du 11 septembre, Delhaize modifie radicalement sa politique promotionnelle : seuls les clients ayant un compte SuperPlus pourront encore profiter des r\u00e9ductions dans le folder. 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