{"id":124489,"date":"2025-08-05T15:46:38","date_gmt":"2025-08-05T13:46:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124489"},"modified":"2025-08-05T15:47:09","modified_gmt":"2025-08-05T13:47:09","slug":"lapplication-belge-g4u-apporte-une-transparence-radicale-des-prix-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lapplication-belge-g4u-apporte-une-transparence-radicale-des-prix-dans-les-supermarches\/","title":{"rendered":"L&rsquo;application belge G4U apporte une transparence radicale des prix dans les supermarch\u00e9s"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 643)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-124486\" data-id=\"124486\" data-aspect-ratio=\"1024 \/ 643\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-1024x643.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-1024x643.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-300x189.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-768x483.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-1536x965.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-2048x1287.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/g4u-jordi-gyles-smartphone-app-281x177.jpeg 281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-124482\" data-id=\"124482\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0649.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0649.jpeg 427w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0649-200x300.jpeg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-124480\" data-id=\"124480\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0619.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0619.jpeg 427w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0619-200x300.jpeg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-124478\" data-id=\"124478\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0612.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0612.jpeg 427w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0612-200x300.jpeg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-124476\" data-id=\"124476\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0568.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0568.jpeg 427w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/DSC0568-200x300.jpeg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><a><\/a><em>(Publireportage)<\/em> G4U vise \u00e0 mettre fin au marketing trompeur et aux slogans creux sur les prix les plus bas des cha\u00eenes de supermarch\u00e9s. L&rsquo;application permet aux consommateurs de comparer les prix des supermarch\u00e9s, de regrouper les promotions et d&rsquo;\u00e9changer les tickets de caisse contre des remises en esp\u00e8ces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;application de shopping la plus compl\u00e8te<\/h2>\n\n\n\n<p>G4U est une application intelligente qui vous permet d&rsquo;\u00e9conomiser du temps et de l&rsquo;argent en faisant vos courses. Vous comparez les prix de diff\u00e9rents supermarch\u00e9s par produit, vous voyez imm\u00e9diatement quels sont les magasins les moins chers dans votre quartier et vous cr\u00e9ez des listes de courses qui vous guident vers les magasins les moins chers. Vous pouvez scanner ou t\u00e9l\u00e9charger des tickets de courses (num\u00e9riques ou papier) et gagner des points. Ces points vous permettent d&rsquo;obtenir des r\u00e9compenses et des remises en esp\u00e8ces. En outre, vous trouverez toutes les brochures promotionnelles regroup\u00e9es en un seul endroit, et les re\u00e7us d&rsquo;achat et de garantie peuvent \u00e9galement \u00eatre stock\u00e9s en toute s\u00e9curit\u00e9 dans votre profil. En bref : la premi\u00e8re application en Belgique qui simplifie, personnalise et r\u00e9compense l&rsquo;ensemble du processus d&rsquo;achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9conomiser 500 euros par an<\/h2>\n\n\n\n<p>\u00ab Beaucoup de gens pensent qu&rsquo;ils font des achats bon march\u00e9, mais en r\u00e9alit\u00e9 ce n&rsquo;est pas toujours le cas \u00bb, d\u00e9clare le fondateur Jordi Gyles. \u00ab Avec G4U, nous permettons enfin de comparer r\u00e9ellement les prix, de mani\u00e8re transparente, ind\u00e9pendante et personnelle. En effet, une \u00e9tude montre que 62 % des Belges envisageraient de faire leurs courses dans diff\u00e9rents supermarch\u00e9s s&rsquo;ils avaient la garantie d&rsquo;\u00e9conomiser 500 euros. Un test a montr\u00e9 que si l&rsquo;application G4U est utilis\u00e9e correctement et r\u00e9guli\u00e8rement, il est facile d&rsquo;\u00e9conomiser 500 euros par an.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chocs sur le march\u00e9<\/h2>\n\n\n\n<p>Selon le fondateur Gyles, l&rsquo;enthousiasme des supermarch\u00e9s \u00e9tait plut\u00f4t limit\u00e9. Lorsque j&rsquo;ai approch\u00e9 les cha\u00eenes qui se pr\u00e9sentaient comme \u00ab les moins ch\u00e8res \u00bb, on m&rsquo;a claqu\u00e9 la porte au nez. Je me suis alors demand\u00e9 si ces prix \u00e9taient vraiment transparents \u00bb. Selon Gyles, la transparence ne doit pas \u00eatre une menace, au contraire : avec le soutien des supermarch\u00e9s, l&rsquo;application peut devenir encore plus puissante, ce qui profitera en fin de compte \u00e0 la satisfaction et \u00e0 la fid\u00e9lisation de leurs clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;une frustration \u00e0 une id\u00e9e d&rsquo;entreprise<\/h2>\n\n\n\n<p>L&rsquo;id\u00e9e de G4U est n\u00e9e il y a cinq ans, lorsque son fondateur, Jordi Gyles, envisageait de lancer un service de livraison \u00e0 domicile des produits d&rsquo;\u00e9picerie les moins chers. Il s&rsquo;est rapidement heurt\u00e9 \u00e0 un obstacle : les informations sur les prix dans les supermarch\u00e9s \u00e9taient pratiquement introuvables. Un d\u00e9fi qui s&rsquo;est transform\u00e9 en une nouvelle mission : donner aux consommateurs les outils dont ils ont besoin pour suivre leurs d\u00e9penses. Avec G4U, il veut en finir avec les slogans creux et le marketing trompeur. Selon Gyles, les supermarch\u00e9s qui placent r\u00e9ellement les int\u00e9r\u00eats de leurs clients au premier plan ne pourront finalement plus se soustraire \u00e0 cette transparence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9penser moins, vivre plus<\/h2>\n\n\n\n<p>G4U s&rsquo;adresse \u00e0 un large public &#8211; des familles soucieuses des prix aux \u00e9tudiants et aux retrait\u00e9s &#8211; pour autant qu&rsquo;ils puissent utiliser un smartphone et qu&rsquo;ils souhaitent \u00e9conomiser du temps et de l&rsquo;argent. L&rsquo;application est disponible pour iOS et Android, fonctionne avec un abonnement (6,99 euros\/mois ou 69,99 euros\/an) et offre une p\u00e9riode d&rsquo;essai gratuite de 7 jours. \u00c0 terme, Gyles pr\u00e9voit d&rsquo;\u00e9tendre la plateforme \u00e0 d&rsquo;autres pays europ\u00e9ens, et m\u00eame de l&rsquo;associer \u00e0 la livraison \u00e0 domicile par les supermarch\u00e9s. \u00ab D\u00e9pensez moins, vivez plus \u00bb, r\u00e9sume-t-il. \u00ab Car lorsque vous savez ce que vous \u00e9conomisez, vous ne pouvez que commencer \u00e0 r\u00eaver de ce que vous pouvez faire avec ce temps et ces centimes suppl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gr\u00e2ce \u00e0 l&rsquo;application G4U, vous pouvez:<\/h2>\n\n\n\n<p>&#8211;<strong>rechercher des produits <\/strong>et voir imm\u00e9diatement dans quels supermarch\u00e9s ils sont les moins chers<br>&#8211;<strong>consulter tous les d\u00e9pliants promotionnels <\/strong>des diff\u00e9rents supermarch\u00e9s en un seul endroit central<br>-cr\u00e9er des<strong> listes de courses intelligentes <\/strong>indiquant les produits que vous pouvez acheter o\u00f9 et aux prix les plus bas<br>&#8211;<strong>scannez vos tickets de caisse et accumulez des points <\/strong>pour obtenir des r\u00e9compenses telles que des remises en esp\u00e8ces, des produits ou des gadgets<br>&#8211;<strong>sauvegarder num\u00e9riquement les re\u00e7us d&rsquo;achat et de garantie <\/strong>pour ne plus jamais les perdre<br>&#8211;<strong>suivre votre comportement d&rsquo;achat et savoir exactement sur quoi vous \u00e9conomisez.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Au sujet de G4U<\/h2>\n\n\n\n<p><strong>-Lancement: <\/strong>5 ao\u00fbt 2025<br>&#8211;<strong>Plateformes: <\/strong>Disponible sur iOS et Android<br>&#8211;<strong>Prix: <\/strong>6,99 euros\/mois ou 69,99 euros\/an avec une p\u00e9riode d&rsquo;essai gratuite de 7 jours (annulation gratuite)<br>&#8211;<strong>Plus d&rsquo;informations: <\/strong>www.g4u-app.com<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G4U vise \u00e0 mettre fin au marketing trompeur et aux slogans creux sur les prix les plus bas des cha\u00eenes de supermarch\u00e9s. L&rsquo;application permet aux consommateurs de comparer les prix des supermarch\u00e9s, de regrouper les promotions et d&rsquo;\u00e9changer les tickets de caisse contre des remises en esp\u00e8ces. <\/p>\n","protected":false},"author":3,"featured_media":124486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[488,318],"region":[226],"class_list":["post-124489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-marketing","topic-publireportage","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;application belge G4U apporte une transparence 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