{"id":124509,"date":"2025-08-05T17:25:05","date_gmt":"2025-08-05T15:25:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124509"},"modified":"2025-08-05T17:29:38","modified_gmt":"2025-08-05T15:29:38","slug":"pourquoi-intersport-souhaite-augmenter-sa-production-en-chine-a-lheure-actuelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/pourquoi-intersport-souhaite-augmenter-sa-production-en-chine-a-lheure-actuelle\/","title":{"rendered":"Pourquoi Intersport veut augmenter sa production en Chine \u00e0 l&rsquo;heure actuelle"},"content":{"rendered":"\n<p>Maintenant que de nombreuses entreprises (am\u00e9ricaines) retirent leur production de Chine, <strong>Intersport<\/strong> envisage justement un retour partiel. La cha\u00eene de sport souhaite se concentrer pleinement sur les marques de distributeur, mais craint des p\u00e9nuries de capacit\u00e9 dans des pays comme le Bangladesh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Davantage de marques de distributeur<\/h2>\n\n\n\n<p>\u00c0 contre-courant, le g\u00e9ant des articles de sport Intersport envisage de faire produire davantage de produits de marque propre en Chine. C&rsquo;est un tournant strat\u00e9gique remarquable au moment o\u00f9 des concurrents comme Nike et Adidas r\u00e9duisent justement leur production en Chine en raison des tarifs douaniers am\u00e9ricains.<\/p>\n\n\n\n<p>Intersport souhaite consid\u00e9rablement augmenter les ventes de ses marques de distributeur : de 10 % du chiffre d&rsquo;affaires du groupe aujourd&rsquo;hui \u2014 soit environ 1,4 milliard d&rsquo;euros \u2014 \u00e0 20 % dans cinq ans. \u201cPour une entreprise forte et durable <a href=\"https:\/\/www.ft.com\/content\/69da750e-6268-4bee-a5d6-64afde46db46\">nous avons besoin d&rsquo;une marge plus \u00e9lev\u00e9e<\/a>,\u201d d\u00e9clare le PDG Tom Foley au Financial Times. Une plus grande concentration sur les marques propres devrait consid\u00e9rablement augmenter la rentabilit\u00e9 du groupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pression sur la capacit\u00e9 en Asie du Sud-Est<\/h2>\n\n\n\n<p>La d\u00e9localisation des marques am\u00e9ricaines hors de Chine entra\u00eene une pression sur la capacit\u00e9 ailleurs en Asie, selon Foley : \u201cCes mouvements peuvent exercer une pression sur la capacit\u00e9 de production dans des march\u00e9s qui ne font normalement pas face \u00e0 cela.\u201d En Chine, en revanche, la capacit\u00e9 reste disponible, m\u00eame si l&rsquo;activit\u00e9 industrielle y diminue.<\/p>\n\n\n\n<p>Le groupe examine donc s&rsquo;il est possible de r\u00e9orienter une plus grande part vers la Chine. \u201cCe n&rsquo;est pas que nous devons d\u00e9m\u00e9nager du Bangladesh vers la Chine, mais nous pourrions le faire,\u201d d\u00e9clare Foley, qui a pris ses fonctions de PDG en juillet. Intersport, avec un chiffre d&rsquo;affaires annuel de 14 milliards d&rsquo;euros et 5 500 magasins dans 42 pays, s&rsquo;approvisionne dans des pays comme la Chine, le Bangladesh, le Vietnam et le Cambodge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant que de nombreuses entreprises (am\u00e9ricaines) retirent leur production de Chine, Intersport envisage justement un retour partiel. La cha\u00eene de sport souhaite se concentrer pleinement sur les marques de distributeur, mais craint des p\u00e9nuries de capacit\u00e9 dans des pays comme le Bangladesh.<\/p>\n","protected":false},"author":5,"featured_media":124510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[1670],"topic":[242,1303],"region":[277],"class_list":["post-124509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-intersport","topic-chaine-dapprovisionnement","topic-marques-de-distributeur","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi 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