{"id":124699,"date":"2025-08-07T12:10:02","date_gmt":"2025-08-07T10:10:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124699"},"modified":"2025-08-07T12:10:03","modified_gmt":"2025-08-07T10:10:03","slug":"coolblue-en-route-vers-hanovre-et-munster","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-en-route-vers-hanovre-et-munster\/","title":{"rendered":"Coolblue en route vers Hanovre et M\u00fcnster"},"content":{"rendered":"\n

Coolblue <\/strong>garde le pied sur l’acc\u00e9l\u00e9rateur en Allemagne : d’ici quatre ans, le d\u00e9taillant en \u00e9lectro veut \u00eatre en mesure de desservir l’ensemble du pays. Les r\u00e9gions de Stuttgart, Berlin et Munich sont les prochaines cibles. Deux autres magasins ouvriront leurs portes cet automne.<\/p>\n\n\n\n

Un projet d’expansion ambitieux<\/h2>\n\n\n\n

Cet automne, Coolblue ouvrira un centre logistique \u00e0 Tamm, pr\u00e8s de Stuttgart. De l\u00e0, le d\u00e9taillant sera en mesure de livrer des produits \u00e9lectroniques de grande taille aux foyers d’une agglom\u00e9ration de quelque cinq millions d’habitants. Il s’agit d’une nouvelle \u00e9tape dans l’ambitieux projet d’expansion de l’entreprise n\u00e9erlandaise en Allemagne, qui suit le plan de bataille habituel : Coolblue ouvre d’abord une plate-forme logistique r\u00e9gionale, puis un magasin phare physique sur place.<\/p>\n\n\n\n

Le mois dernier, le d\u00e9taillant a ouvert un nouveau magasin de deux \u00e9tages et de 1 500 m\u00b2 \u00e0 Hambourg. Il s’agit du cinqui\u00e8me magasin de la cha\u00eene dans le pays, apr\u00e8s ceux de D\u00fcsseldorf, Essen, Dortmund et Francfort-sur-le-Main. La cha\u00eene ne s’arr\u00eatera pas l\u00e0 : un magasin ouvrira ses portes \u00e0 Hanovre en septembre, puis \u00e0 M\u00fcnster en novembre.<\/p>\n\n\n\n

Pas de retard<\/h2>\n\n\n\n

L’ann\u00e9e prochaine, Coolblue pr\u00e9voit d’ouvrir deux autres r\u00e9gions urbaines importantes : des d\u00e9p\u00f4ts – et plus tard des magasins – ouvriront \u00e0 Berlin et \u00e0 Munich. Les r\u00e9gions de Leipzig, Dresde et Nuremberg figurent \u00e9galement en bonne place sur la liste de s\u00e9lection<\/a>, a d\u00e9clar\u00e9 Urs M\u00f6ller, directeur g\u00e9n\u00e9ral pour l’Allemagne, au Lebensmittel Zeitung. L’ambition reste de couvrir l’ensemble du pays d’ici quatre ans : d’ici 2029, le d\u00e9taillant souhaite exploiter 11 centres logistiques et 38 magasins, et r\u00e9aliser un chiffre d’affaires d’environ 2 milliards d’euros en Allemagne. Le fonds d’investissement Hal, qui d\u00e9tient une participation majoritaire dans l’entreprise, apporte au moins 150 millions d’euros pour financer la croissance.<\/p>\n\n\n\n

Au d\u00e9but de l’ann\u00e9e, Pieter Zwart, directeur g\u00e9n\u00e9ral de Coolblue, avait laiss\u00e9 entendre que l’expansion en Allemagne \u00e9tait quelque peu retard\u00e9e<\/a>, notamment en raison de proc\u00e9dures d’autorisation difficiles, mais cela ne semble pas \u00eatre le cas : selon M\u00f6ller, l’entreprise est en bonne voie pour atteindre ses objectifs de vente. L’ann\u00e9e derni\u00e8re, l’entreprise a connu une croissance de 26 % pour atteindre un chiffre d’affaires de 237 millions d’euros en Allemagne ; cette ann\u00e9e, la croissance sera encore plus forte.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Coolblue garde le pied sur l’acc\u00e9l\u00e9rateur en Allemagne : d’ici quatre ans, le d\u00e9taillant en produits \u00e9lectriques veut \u00eatre en mesure de desservir l’ensemble du pays. Les r\u00e9gions de Stuttgart, Berlin et Munich sont les prochaines cibles. 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