{"id":124736,"date":"2025-08-07T12:54:34","date_gmt":"2025-08-07T10:54:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124736"},"modified":"2025-08-07T12:54:37","modified_gmt":"2025-08-07T10:54:37","slug":"naf-naf-entre-dans-les-mains-du-groupe-beaumanoir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/naf-naf-entre-dans-les-mains-du-groupe-beaumanoir\/","title":{"rendered":"Naf Naf entre dans les mains du Groupe Beaumanoir"},"content":{"rendered":"\n

L’enseigne fran\u00e7aise de pr\u00eat-\u00e0-porter pour femmes Naf Naf<\/strong>, plac\u00e9e sous protection judiciaire depuis le mois de mai, est partiellement reprise par le Groupe Beaumanoir<\/strong>. Le nouveau propri\u00e9taire pr\u00e9serve environ la moiti\u00e9 des emplois.<\/p>\n\n\n\n

Disparition de l’enseigne<\/h2>\n\n\n\n

Beaumanoir, propri\u00e9taire de marques telles que Caroll, Bonobo, Cache Cache, Morgan et Sarenza – et plus r\u00e9cemment acqu\u00e9reur des droits sur la marque Jennyfer en faillite<\/a> – reprend la marque Naf Naf, ainsi que 12 de ses 102 magasins et environ la moiti\u00e9 de ses 600 employ\u00e9s. C’est ce qui ressort d’un jugement rendu aujourd’hui par le tribunal de commerce de Bobigny (Seine-Saint-Denis). Le groupe Amoniss, propri\u00e9taire de Pimkie, s’\u00e9tait \u00e9galement port\u00e9 candidat mais a renonc\u00e9 en raison d’une situation financi\u00e8re trop fragile, rapporte l’agence de presse AFP. Beaumanoir exploitera par ailleurs les magasins rachet\u00e9s sous d’autres marques : Naf Naf dispara\u00eet ainsi en tant qu’enseigne de distribution.<\/p>\n\n\n\n

Naf Naf, qui a connu son heure de gloire dans les ann\u00e9es 1980 et 1990, a connu d’importants probl\u00e8mes financiers en 2020 en raison de la pand\u00e9mie de Covid. Apr\u00e8s la faillite, il y a eu un red\u00e9marrage sous l’\u00e9gide du franco-turc SY International<\/strong>, mais \u00e0 peine quelques ann\u00e9es plus tard, en septembre 2023, une deuxi\u00e8me demande de protection a suivi, apr\u00e8s quoi le turc Migiboy Tekstil<\/strong> a temporairement sauv\u00e9 la cha\u00eene avec un investissement de 1,5 million d’euros et la promesse de conserver 90 % des emplois et plus de 100 magasins. Ce projet s’est trop vite effondr\u00e9, obligeant la cha\u00eene \u00e0 se placer une troisi\u00e8me fois sous la protection de ses cr\u00e9anciers<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque fran\u00e7aise de v\u00eatements pour femmes Naf Naf, plac\u00e9e sous protection judiciaire depuis le mois de mai, est partiellement reprise par le groupe Beaumanoir. 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