{"id":124860,"date":"2025-08-08T09:57:07","date_gmt":"2025-08-08T07:57:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124860"},"modified":"2025-08-08T09:57:09","modified_gmt":"2025-08-08T07:57:09","slug":"plus-de-penurie-de-speculoos-chez-lotus-bakeries-lusine-thailandaise-ouvre-plus-tot","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-de-penurie-de-speculoos-chez-lotus-bakeries-lusine-thailandaise-ouvre-plus-tot\/","title":{"rendered":"Plus de p\u00e9nurie de sp\u00e9culoos chez Lotus Bakeries : l&rsquo;usine tha\u00eflandaise ouvrira plus t\u00f4t"},"content":{"rendered":"\n<p>L&rsquo;ouverture d&rsquo;une nouvelle usine tha\u00eflandaise pour les biscuits Biscoff est en avance sur le calendrier : cela permettra \u00e0 <strong>Lotus Bakeries<\/strong> de r\u00e9pondre plus rapidement \u00e0 la forte demande mondiale pour les populaires sp\u00e9culoos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des nouvelles rassurantes<\/h2>\n\n\n\n<p>Apr\u00e8s avoir publi\u00e9 des r\u00e9sultats annuels records pour 2024, Lotus Bakeries avait d\u00e9j\u00e0 pr\u00e9venu que la croissance du volume de son produit phare, le Biscoff, ne d\u00e9passerait pas 10 % cette ann\u00e9e. La production <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/volumes-records-pour-lotus-bakeries-lusine-narrive-pas-a-suivre\/\">ne pouvait tout simplement pas faire face \u00e0 la demande croissante<\/a> et une nouvelle usine en Tha\u00eflande ne serait pas op\u00e9rationnelle avant le deuxi\u00e8me trimestre 2026. Aujourd&rsquo;hui, l&rsquo;entreprise annonce une bonne nouvelle : l&rsquo;usine commencera \u00e0 produire d\u00e8s cet automne, m\u00eame si elle n&rsquo;est pas encore \u00e0 pleine capacit\u00e9.<\/p>\n\n\n\n<p>\u00ab\u00a0Au cours des derniers mois, nos \u00e9quipes ont r\u00e9alis\u00e9 des progr\u00e8s significatifs, qui permettront de produire des biscuits Biscoff et de les livrer aux consommateurs au cours du second semestre 2025. Les essais confirment que les biscuits produits sur la ligne de Chonburi sont tout \u00e0 fait conformes \u00e0 ceux des autres usines Biscoff en termes de qualit\u00e9 et de go\u00fbt. L&rsquo;ach\u00e8vement et le d\u00e9marrage op\u00e9rationnel complet de l&rsquo;usine sont pr\u00e9vus pour mai 2026\u00a0\u00bb, a indiqu\u00e9 Lotus Bakeries dans une note sur ses r\u00e9sultats semestriels. Voil\u00e0 de quoi rassurer les investisseurs qui ont sanctionn\u00e9 l&rsquo;action ces derniers mois en raison de ses perspectives de croissance limit\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouveau pot pour les p\u00e2tes Biscoff<\/h2>\n\n\n\n<p>Au premier semestre de l&rsquo;exercice, Lotus Bakeries a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 657,3 millions d&rsquo;euros, en hausse de 9,7 %. Le r\u00e9sultat brut d&rsquo;exploitation a augment\u00e9 de 12 % et le r\u00e9sultat net de 10 % pour atteindre 79,4 millions d&rsquo;euros. Biscoff a progress\u00e9 comme pr\u00e9vu de 10% en volume et de 11% en chiffre d&rsquo;affaires.<\/p>\n\n\n\n<p>Pour la p\u00e2te \u00e0 tartiner Biscoff, la soci\u00e9t\u00e9 lance un nouveau pot personnalis\u00e9, dont le design fait r\u00e9f\u00e9rence \u00e0 la forme du biscuit caram\u00e9lis\u00e9 et le distingue clairement de la concurrence. Ce pot sera d&rsquo;abord lanc\u00e9 aux \u00c9tats-Unis, o\u00f9 Lotus Bakeries produit les p\u00e2tes localement, ce qui permet de s&rsquo;affranchir des droits d&rsquo;importation. La nouvelle usine en Tha\u00eflande disposera \u00e9galement d&rsquo;une ligne de production et de remplissage pour les pots de p\u00e2te.<\/p>\n\n\n\n<p>L&rsquo;entreprise indique \u00e9galement que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-partenariat-entre-mondelez-et-lotus-bakeries-debouche-sur-les-premiers-lancements\/\">le lancement des premiers produits \u00ab\u00a0co-brand\u00e9s\u00a0\u00bb<\/a> avec les marques de Mondelez Milka, Cadbury et C\u00f4te d&rsquo;Or donne des r\u00e9sultats positifs. La division Natural Foods, qui propose des en-cas plus sains tels que Trek, Nakd et Bear, a enregistr\u00e9 une croissance de plus de 16 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ouverture d&rsquo;une nouvelle usine tha\u00eflandaise pour les biscuits Biscoff est en avance sur le calendrier : elle permettra \u00e0 Lotus Bakeries de r\u00e9pondre \u00e0 la forte demande mondiale pour le sp\u00e9culoos populaire plus t\u00f4t. <\/p>\n","protected":false},"author":3,"featured_media":124861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[640],"topic":[266],"region":[226],"class_list":{"0":"post-124860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-lotus-bakeries","11":"topic-resultats-financiers","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus de p\u00e9nurie de sp\u00e9culoos chez Lotus Bakeries : l&#039;usine tha\u00eflandaise ouvrira plus t\u00f4t - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries 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