{"id":124976,"date":"2025-08-11T14:12:43","date_gmt":"2025-08-11T12:12:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124976"},"modified":"2025-08-11T14:12:44","modified_gmt":"2025-08-11T12:12:44","slug":"skechers-connait-une-forte-croissance-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/skechers-connait-une-forte-croissance-en-europe\/","title":{"rendered":"Skechers conna\u00eet une forte croissance en Europe"},"content":{"rendered":"\n

Skechers <\/strong>poursuit sa solide croissance au deuxi\u00e8me trimestre de l’exercice en cours. Le fabricant de chaussures de sport a vu son chiffre d’affaires et son b\u00e9n\u00e9fice net augmenter, gr\u00e2ce \u00e0 une performance remarquablement forte en Europe. <\/p>\n\n\n\n

L’Europe, moteur de la croissance<\/h2>\n\n\n\n

Entre avril et juin, Skechers a r\u00e9alis\u00e9 un chiffre d’affaires de 2,44 milliards de dollars (2,09 milliards d’euros), soit une hausse de 13,1 % par rapport aux m\u00eames mois de l’ann\u00e9e pr\u00e9c\u00e9dente. Apr\u00e8s ajustement des taux de change, l’augmentation est de 11,5 %. Le canal de vente en gros a enregistr\u00e9 une croissance de 15 %, repr\u00e9sentant 1,30 milliard de dollars, tandis que sa propre branche de vente au d\u00e9tail a progress\u00e9 de 11 % pour atteindre 1,14 milliard de dollars.<\/p>\n\n\n\n

Sur le march\u00e9 int\u00e9rieur am\u00e9ricain, les ventes ont l\u00e9g\u00e8rement diminu\u00e9 de 0,2 % pour atteindre 862,1 millions de dollars (741 millions d’euros). Les op\u00e9rations internationales ont plus que compens\u00e9 cette baisse, avec des recettes en hausse de 22 % pour atteindre 1,58 milliard de dollars (1,36 milliard d’euros). La r\u00e9gion Europe, Moyen-Orient et Afrique s’est particuli\u00e8rement distingu\u00e9e, avec une hausse de 48,5 % \u00e0 731,5 millions de dollars (629 millions d’euros). En Chine, en revanche, le chiffre d’affaires a chut\u00e9 de 8,2 % pour atteindre 287,2 millions de dollars (247 millions d’euros).<\/p>\n\n\n\n

Des co\u00fbts plus \u00e9lev\u00e9s r\u00e9duisent les marges<\/h2>\n\n\n\n

Bien que le b\u00e9n\u00e9fice d’exploitation ait chut\u00e9 de 16,2% \u00e0 173,1 millions de dollars en raison de la hausse des co\u00fbts et de la baisse de la marge brute, le b\u00e9n\u00e9fice net a augment\u00e9 de 21,5% \u00e0 170,5 millions (146,4 millions d’euros). Pour les six premiers mois de l’ann\u00e9e, le chiffre d’affaires a augment\u00e9 de 10 %, \u00e0 4,85 milliards de dollars, et le b\u00e9n\u00e9fice net a progress\u00e9 de 7,5 %, \u00e0 372,9 millions de dollars. <\/p>\n\n\n\n

Skechers est la troisi\u00e8me marque de chaussures de sport au monde, apr\u00e8s Nike<\/strong> et Adidas<\/strong>. Bient\u00f4t, le c\u00e9l\u00e8bre nom dispara\u00eetra de la bourse apr\u00e8s 23 ans : l’entreprise sera d\u00e9tenue par le fonds d’investissement 3G Capital<\/a>, qui est \u00e9galement actionnaire d’AB InBev, de Restaurant Brands International (le groupe derri\u00e8re Burger King) et de Kraft Heinz, entre autres. La marque, qui importe la plupart de ses baskets de pays tels que le Vi\u00eat Nam et la Chine, a \u00e9t\u00e9 durement touch\u00e9e par l’augmentation des droits de douane impos\u00e9e par les \u00c9tats-Unis.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Skechers poursuit sa solide croissance au deuxi\u00e8me trimestre de l’exercice en cours. 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