{"id":125078,"date":"2025-08-12T12:34:30","date_gmt":"2025-08-12T10:34:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125078"},"modified":"2025-08-12T12:34:32","modified_gmt":"2025-08-12T10:34:32","slug":"pinterest-se-presente-comme-un-assistant-intelligent-pour-les-achats-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/pinterest-se-presente-comme-un-assistant-intelligent-pour-les-achats-en-ligne\/","title":{"rendered":"Pourquoi Pinterest se pr\u00e9sente comme un assistant intelligent pour les achats en ligne"},"content":{"rendered":"\n<p>Gr\u00e2ce \u00e0 une nouvelle orientation vers la recherche visuelle via l&rsquo;intelligence artificielle, le chiffre d&rsquo;affaires de <strong>Pinterest<\/strong> a augment\u00e9 de 17 % au dernier trimestre. La plateforme affirme qu&rsquo;elle guide de plus en plus les consommateurs vers l&rsquo;achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La g\u00e9n\u00e9ration Z cherche sans mots<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires de Pinterest a augment\u00e9 de 17 % au deuxi\u00e8me trimestre pour atteindre 998 millions de dollars am\u00e9ricains (900 millions d&rsquo;euros). Le nombre d&rsquo;utilisateurs actifs mensuels a \u00e9galement enregistr\u00e9 une solide croissance : Pinterest compte d\u00e9sormais 578 millions d&rsquo;utilisateurs dans le monde, soit 11 % de plus qu&rsquo;un an plus t\u00f4t.<\/p>\n\n\n\n<p>Les jeunes, en particulier la \u00ab\u00a0g\u00e9n\u00e9ration Z\u00a0\u00bb, repr\u00e9sentent plus de la moiti\u00e9 de la base d&rsquo;utilisateurs. Cependant, l&rsquo;utilisation augmente <a href=\"https:\/\/www.retaildive.com\/news\/pinterest-ai-shopping-assistant-ceo-q2\/757244\/\">dans tous les groupes d&rsquo;\u00e2ge et tous les sexes<\/a>. En effet, Pinterest capitalise sur la demande croissante d&rsquo;inspiration sans termes de recherche, en particulier lorsque les consommateurs ne savent pas exactement comment d\u00e9crire ce qu&rsquo;ils recherchent. C&rsquo;est ce qu&rsquo;a d\u00e9clar\u00e9 le PDG Bill Ready lors d&rsquo;un entretien avec ces  investisseurs, rapport\u00e9 par RetailDive.<\/p>\n\n\n\n<p>Le tableau d&rsquo;affichage virtuel investit massivement dans l&rsquo;intelligence artificielle pour la recherche visuelle et la d\u00e9couverte de produits. Par exemple, Pinterest a introduit ses propres mod\u00e8les de recherche g\u00e9n\u00e9rative, qui recommandent aux utilisateurs des \u00e9pingles actuelles et pertinentes en fonction de leur comportement. Avec un taux de r\u00e9ussite accru de 2,3 points de pourcentage, les visiteurs trouvent d\u00e9sormais plus rapidement ce qu&rsquo;ils recherchent, selon Pintrest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 une nouvelle orientation vers la recherche visuelle via l&rsquo;intelligence artificielle, le chiffre d&rsquo;affaires de Pinterest a augment\u00e9 de 17 % au dernier trimestre. La plateforme affirme qu&rsquo;elle guide de plus en plus les consommateurs vers l&rsquo;achat.<\/p>\n","protected":false},"author":5,"featured_media":125079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[488,266],"region":[],"class_list":["post-125078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","topic-marketing","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Pinterest se pr\u00e9sente comme un assistant intelligent pour les achats en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" 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