{"id":125096,"date":"2025-08-12T13:28:21","date_gmt":"2025-08-12T11:28:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125096"},"modified":"2025-08-12T15:01:51","modified_gmt":"2025-08-12T13:01:51","slug":"biere-sans-alcool-et-vin-blanc-cet-ete-les-classiques-sont-revisites","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/biere-sans-alcool-et-vin-blanc-cet-ete-les-classiques-sont-revisites\/","title":{"rendered":"Bi\u00e8re sans alcool et vin blanc : cet \u00e9t\u00e9, les classiques sont revisit\u00e9s"},"content":{"rendered":"\n

Ce n\u2019est pas encore l\u2019heure de l\u2019Ap\u00e9rol \u00e0 tout bout de champ. D\u2019autres boissons connaissent aussi un bel essor : le vin blanc a op\u00e9r\u00e9 un rattrapage spectaculaire et, au caf\u00e9, les clients auront bient\u00f4t syst\u00e9matiquement le choix entre une bi\u00e8re pression bien fra\u00eeche, avec ou sans alcool.<\/p>\n\n\n\n

La tradition sous un nouveau jour<\/h2>\n\n\n\n

Lors des Lokerse Feesten, les ventes de bi\u00e8re sans alcool ont augment\u00e9 de 50 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Cela s’explique en partie par une nouveaut\u00e9 dans cette cat\u00e9gorie : la bi\u00e8re blonde sans alcool \u00e0 la pression, pr\u00e9sente pour la premi\u00e8re fois cet \u00e9t\u00e9 dans les festivals. La brasserie Alken-Maes<\/strong> a \u00e9t\u00e9 la premi\u00e8re en Belgique \u00e0 introduire la bi\u00e8re 0.0 \u00e0 la pression au d\u00e9but du mois d’avril. \u00ab\u00a0Parce que l’exp\u00e9rience d’une pinte parfaitement tir\u00e9e n’a pas d’\u00e9gal<\/a>\u00ab\u00a0, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9. Le week-end prochain, Alken-Maes mettra en place quarante installations mobiles suppl\u00e9mentaires de bi\u00e8re \u00e0 la pression au festival de Pukkelpop.<\/p>\n\n\n\n

\u00ab\u00a0Les r\u00e9actions sont \u00e9logieuses\u00a0\u00bb, a d\u00e9clar\u00e9 Sebastiaan De Meester, porte-parole, \u00e0 Het Nieuwsblad. \u00ab\u00a0Nous avons maintenant plus d’une centaine de clients et la demande ne cesse de cro\u00eetre.\u00a0\u00bb Bien que les caf\u00e9s proposant de la bi\u00e8re sans alcool \u00e0 la pression soient encore rares, Alken-Maes s’attend \u00e0 ce que cela devienne la norme d’ici quelques ann\u00e9es. Apr\u00e8s tout, le go\u00fbt serait meilleur que celui en bouteille. La technologie qui sous-tend la pression de 0.0 est toutefois plus co\u00fbteuse et plus complexe : pour emp\u00eacher la formation d’alcool ind\u00e9sirable, la brasserie utilise des tuyaux modifi\u00e9s et des f\u00fbts r\u00e9frig\u00e9r\u00e9s.<\/p>\n\n\n\n

Le vin blanc arrive \u00e0 maturit\u00e9<\/h2>\n\n\n\n

Le vin blanc a \u00e9galement le vent en poupe. On disait autrefois avec cynisme que \u00ab\u00a0le pire des vins rouges est un vin blanc\u00a0\u00bb, mais ce clich\u00e9 ne s’applique plus en 2025. Alors que le vin blanc a longtemps \u00e9t\u00e9 consid\u00e9r\u00e9 comme une alternative l\u00e9g\u00e8re au vin rouge, cette cat\u00e9gorie est en train de devenir un segment \u00e0 part enti\u00e8re, avec sa propre identit\u00e9.<\/p>\n\n\n\n

Selon l’Organisation internationale de la vigne et du vin (OIV), la consommation mondiale a augment\u00e9 de plus de 10 % depuis 2000<\/a>, pour atteindre plus de 40 % de la consommation totale de vin. Dans certaines r\u00e9gions, le blanc d\u00e9passe d\u00e9sormais le rouge. Sa saveur fra\u00eeche, sa plus faible teneur en alcool et sa diversit\u00e9 en accompagnement des repas s\u00e9duisent tout particuli\u00e8rement la nouvelle g\u00e9n\u00e9ration de consommateurs.<\/p>\n\n\n\n

Ainsi, le succ\u00e8s du vin blanc ne se traduit pas seulement par une augmentation de la part de march\u00e9 de la cat\u00e9gorie des vins, mais il permet \u00e9galement \u00e0 des r\u00e9gions viticoles historiques comme la Rioja, o\u00f9 les c\u00e9pages blancs ont domin\u00e9 jusque dans les ann\u00e9es 1970, de redevenir des pr\u00e9curseurs. Gr\u00e2ce \u00e0 la r\u00e9introduction de vari\u00e9t\u00e9s traditionnelles et \u00e0 de nouvelles classifications, les viticulteurs assistent \u00e0 une \u00ab\u00a0r\u00e9volution blanche\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n\u2019est pas encore l\u2019heure de l\u2019Ap\u00e9rol \u00e0 tout bout de champ. D\u2019autres boissons connaissent aussi un bel essor : le vin blanc a op\u00e9r\u00e9 un rattrapage spectaculaire et, au caf\u00e9, les clients auront bient\u00f4t syst\u00e9matiquement le choix entre une bi\u00e8re pression bien fra\u00eeche, avec ou sans alcool.<\/p>\n","protected":false},"author":5,"featured_media":125097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[780,1760,1759],"people":[],"extra":[43],"company":[479],"topic":[386],"region":[],"class_list":{"0":"post-125096","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-biere","10":"tag-tendances","11":"tag-vin","12":"extra-plus","13":"company-alken-maes","14":"topic-fmcg"},"acf":[],"yoast_head":"\nBi\u00e8re sans alcool et vin blanc : 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