{"id":125210,"date":"2025-08-13T11:23:00","date_gmt":"2025-08-13T09:23:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125210"},"modified":"2025-08-13T11:23:01","modified_gmt":"2025-08-13T09:23:01","slug":"la-plateforme-en-ligne-kaufland-se-lance-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-plateforme-en-ligne-kaufland-se-lance-en-france\/","title":{"rendered":"La plateforme en ligne Kaufland se lance en France"},"content":{"rendered":"\n

Avec le lancement du march\u00e9 en ligne Kaufland.fr, les acheteurs fran\u00e7ais auront acc\u00e8s \u00e0 plus de trois millions d’articles dans plus de 6400 cat\u00e9gories. Ce chiffre devrait bient\u00f4t \u00eatre bien plus important.<\/p>\n\n\n\n

Une alternative europ\u00e9enne<\/h2>\n\n\n\n

Au d\u00e9but de l’ann\u00e9e, Kaufland<\/strong>, la soci\u00e9t\u00e9 s\u0153ur allemande de Lidl<\/strong>, avait d\u00e9j\u00e0 annonc\u00e9 qu’elle lancerait<\/a> son march\u00e9 en ligne en France et en Italie<\/a>. Le lancement en France est d\u00e9sormais une r\u00e9alit\u00e9 : 2 800 vendeurs fran\u00e7ais se sont d\u00e9j\u00e0 inscrits. Ils peuvent utiliser la plateforme de vente pour proposer leurs produits non seulement en France, mais aussi en Allemagne, en R\u00e9publique tch\u00e8que, en Slovaquie, en Pologne, en Autriche – et donc aussi en Italie. Quelque 13 000 vendeurs sont d\u00e9j\u00e0 actifs sur les places de march\u00e9 en ligne de Kaufland dans toute l’Europe.<\/p>\n\n\n\n

\u00ab\u00a0Nous avons pour objectif de proposer, \u00e0 terme, une s\u00e9lection de produits aussi vaste que celle disponible en Allemagne, o\u00f9 45 millions d\u2019articles sont d\u00e9j\u00e0 r\u00e9f\u00e9renc\u00e9s. Nous souhaitons \u00e9galement devenir la premi\u00e8re plateforme europ\u00e9enne pour les vendeurs fran\u00e7ais. Ils doivent pouvoir vendre leurs produits facilement et de mani\u00e8re lucrative \u00e0 la fois en France et \u00e0 l\u2019international\u00a0\u00bb, a d\u00e9clar\u00e9 Gerald Sch\u00f6nbucher, PDG de Kaufland e-commerce, dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n

Kaufland veut se d\u00e9marquer en tant qu’alternative europ\u00e9enne \u00e0 Amazon et aux plateformes de commerce \u00e9lectronique chinoises. Sa devise est \u00ab\u00a0De l’Europe, pour l’Europe\u00a0\u00bb. La plateforme souligne qu’elle respecte les exigences en mati\u00e8re de protection des donn\u00e9es et les r\u00e9glementations europ\u00e9ennes. Si l’Italie se lance \u00e9galement d’ici la fin de l’\u00e9t\u00e9, Kaufland affirme qu’elle atteindra pr\u00e8s de 140 millions de consommateurs europ\u00e9ens. Avec plus de 1 600 magasins dans huit pays, Kaufland est \u00e9galement l’une des plus grandes cha\u00eenes de supermarch\u00e9s d’Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec le lancement de la place de march\u00e9 en ligne Kaufland.fr, les acheteurs fran\u00e7ais auront acc\u00e8s \u00e0 plus de trois millions d’articles dans plus de 6400 cat\u00e9gories. Ce chiffre devrait rapidement devenir beaucoup plus important. <\/p>\n","protected":false},"author":3,"featured_media":125211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[468],"topic":[198,276],"region":[342],"class_list":["post-125210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-kaufland","topic-e-commerce","topic-expansion","region-france"],"acf":[],"yoast_head":"\nLa plateforme en ligne Kaufland se lance en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec le lancement du march\u00e9 en ligne Kaufland.fr, les acheteurs fran\u00e7ais auront acc\u00e8s \u00e0 plus de trois millions d'articles dans plus de 6400 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