{"id":125288,"date":"2025-08-14T09:46:08","date_gmt":"2025-08-14T07:46:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125288"},"modified":"2025-08-14T09:46:09","modified_gmt":"2025-08-14T07:46:09","slug":"le-succes-de-lomnicanal-permet-a-douglas-de-renouer-avec-la-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-succes-de-lomnicanal-permet-a-douglas-de-renouer-avec-la-croissance\/","title":{"rendered":"Le succ\u00e8s de l’omnicanal permet \u00e0 Douglas de renouer avec la croissance"},"content":{"rendered":"\n

Apr\u00e8s un recul en d\u00e9but d’ann\u00e9e, Douglas<\/strong> renoue avec la croissance au troisi\u00e8me trimestre, surtout en ligne. Il n’y a que sur l’important march\u00e9 fran\u00e7ais que la cha\u00eene allemande de parfumerie continue \u00e0 \u00e9prouver des difficult\u00e9s.<\/p>\n\n\n\n

Le mod\u00e8le gagnant<\/h2>\n\n\n\n

Au cours des trois mois pr\u00e9c\u00e9dant le mois de juin de cette ann\u00e9e, le chiffre d’affaires de Douglas a augment\u00e9 de 3,2 % pour atteindre un milliard d’euros. Le d\u00e9taillant se redresse ainsi apr\u00e8s une baisse de 2 % de son chiffre d’affaires<\/a> au cours du trimestre pr\u00e9c\u00e9dent. L’effet de calendrier a \u00e9t\u00e9 favorable, P\u00e2ques tombant plus tard cette ann\u00e9e.<\/p>\n\n\n\n

En Europe centrale et orientale, Douglas a enregistr\u00e9 une croissance des ventes de 10,5 %, les ventes dans la r\u00e9gion germanophone et aux Pays-Bas ont augment\u00e9 de 3,2 %, tandis que la croissance en Europe du Sud a \u00e9t\u00e9 de 1,4 %. Seule la France, o\u00f9 le groupe op\u00e8re sous la marque Nocib\u00e9, a vu ses ventes reculer de 0,9 % : les consommateurs y restent r\u00e9ticents, indique l’entreprise, qui gagne cependant des parts de march\u00e9 dans le pays.<\/p>\n\n\n\n

Dans les magasins physiques, les ventes ont augment\u00e9 de 2,1 %, principalement gr\u00e2ce \u00e0 l’expansion. Le groupe a ouvert 22 magasins, dont les boutiques phares de Douglas \u00e0 Anvers et de Nocib\u00e9 \u00e0 Paris. Au total, le d\u00e9taillant a ouvert 40 nouvelles boutiques au cours des neuf premiers mois de l’exercice.<\/p>\n\n\n\n

Les ventes en ligne ont progress\u00e9 plus rapidement, de 5,4 %. Ici aussi, la forte croissance en Europe centrale et orientale est remarquable : +20,9 %. Douglas souligne le succ\u00e8s de son service \u00ab\u00a0Click & Collect Express\u00a0\u00bb pour l’enl\u00e8vement rapide des commandes. L’omni-canal est le mod\u00e8le gagnant, affirme l’entreprise.<\/p>\n\n\n\n

\u00ab\u00a0Sur la bonne voie\u00a0\u00bb<\/h2>\n\n\n\n

L’EBITDA a progress\u00e9 de 1,4 % au troisi\u00e8me trimestre pour atteindre 154,6 millions d’euros, le b\u00e9n\u00e9fice net s’\u00e9levant \u00e0 17,3 millions, contre une perte de 71,6 millions d’euros l’ann\u00e9e derni\u00e8re. La baisse des paiements d’int\u00e9r\u00eats suite \u00e0 un refinancement r\u00e9ussi a eu un effet positif.<\/p>\n\n\n\n

\u00ab\u00a0Nous avons r\u00e9alis\u00e9 une croissance globale solide et sommes en bonne voie pour atteindre nos pr\u00e9visions pour l’exercice en cours. Bien que les clients fran\u00e7ais aient \u00e9t\u00e9 plus prudents dans leurs d\u00e9penses, l’\u00e9volution positive de la grande majorit\u00e9 de nos 22 march\u00e9s omnicanaux nous a permis de renouer avec la croissance trimestrielle apr\u00e8s un deuxi\u00e8me trimestre difficile. Notre plus grand march\u00e9, l’Allemagne, s’est \u00e9galement redress\u00e9 et a progress\u00e9 d’une ann\u00e9e sur l’autre\u00a0\u00bb, a d\u00e9clar\u00e9 le PDG Sander van der Laan, soulignant que l’entreprise continuera \u00e0 faire ses devoirs : la ma\u00eetrise des co\u00fbts et l’am\u00e9lioration de la cha\u00eene d’approvisionnement et des capacit\u00e9s informatiques rendront Douglas plus r\u00e9sistant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s un recul en d\u00e9but d’ann\u00e9e, Douglas renoue avec la croissance au troisi\u00e8me trimestre, surtout en ligne. 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