{"id":125353,"date":"2025-08-14T15:01:23","date_gmt":"2025-08-14T13:01:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125353"},"modified":"2025-08-14T16:12:26","modified_gmt":"2025-08-14T14:12:26","slug":"jd-com-semble-pret-a-acquerir-ceconomy","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-semble-pret-a-acquerir-ceconomy\/","title":{"rendered":"JD.com en pleine forme avant d’acqu\u00e9rir Ceconomy"},"content":{"rendered":"\n

Avec des chiffres de croissance exceptionnels, le g\u00e9ant du commerce \u00e9lectronique JD.com<\/strong> d\u00e9montre qu’il a du sang dans les veines. L’entreprise chinoise, qui prendra bient\u00f4t MediaMarkt<\/strong> sous son aile, a enregistr\u00e9 des r\u00e9sultats particuli\u00e8rement bons sur des march\u00e9s tels que l’alimentation, les produits d’\u00e9picerie et les produits \u00e9lectriques. <\/p>\n\n\n\n

Une croissance \u00e0 deux chiffres<\/h2>\n\n\n\n

Les ventes totales de JD.com ont atteint 356,7 milliards de yuans chinois (environ 49,8 milliards d’euros) au deuxi\u00e8me trimestre, soit une hausse de 22,4 % par rapport \u00e0 l’ann\u00e9e derni\u00e8re. L’entreprise a ainsi non seulement d\u00e9pass\u00e9 les attentes, mais a \u00e9galement atteint le taux de croissance annuel le plus \u00e9lev\u00e9 de ces trois derni\u00e8res ann\u00e9es. Au sein de l’activit\u00e9 principale, l’\u00e9lectronique et les appareils m\u00e9nagers ont enregistr\u00e9 une croissance des ventes de 23,4 %, tandis que les articles d’usage courant ont progress\u00e9 de 16,4 %. La division des supermarch\u00e9s a enregistr\u00e9 une croissance annuelle \u00e0 deux chiffres pour le sixi\u00e8me trimestre cons\u00e9cutif. Les ventes de services ont \u00e9galement connu une croissance solide de 29,1 %.<\/p>\n\n\n\n

Les nouveaux segments d’activit\u00e9 contribuent de plus en plus aux r\u00e9sultats. Il convient de mentionner JD Food Delivery, le service de livraison via l’application JD, qui compte d\u00e9j\u00e0 plus de 1,5 million de vendeurs et plus de 150 000 clients r\u00e9guliers. Le nombre de clients actifs et le comportement d’achat par client ont tous deux augment\u00e9 de plus de 40 % en glissement annuel, poursuivant leur croissance pendant sept trimestres cons\u00e9cutifs.<\/p>\n\n\n\n

De nouveaux records<\/h2>\n\n\n\n

La campagne promotionnelle annuelle \u00ab\u00a0618\u00a0\u00bb a de nouveau battu des records : le nombre de clients ayant pass\u00e9 des commandes a doubl\u00e9, repr\u00e9sentant plus de 2,2 milliards de commandes sur les canaux en ligne et hors ligne. Les utilisateurs actifs quotidiens ont \u00e9t\u00e9 plus nombreux que jamais \u00e0 visiter l’application JD.com, en particulier dans des segments tels que l’\u00e9lectronique grand public, la mode et la beaut\u00e9. Sur le plan international, JD.com a lanc\u00e9 son \u00ab\u00a0Plan de croissance de 10 milliards\u00a0\u00bb, qui pr\u00e9voit l’implantation de 1 000 marques \u00e9trang\u00e8res en Chine, ce qui repr\u00e9sente un chiffre d’affaires suppl\u00e9mentaire de 10 milliards de yuans chinois (environ 1,4 milliard d’euros) sur une p\u00e9riode de trois ans.<\/p>\n\n\n\n

R\u00e9cemment, JD.com s’est associ\u00e9 \u00e0 IKEA<\/strong>, qui a ouvert un magasin phare en ligne sur la plateforme, afin d’atteindre davantage de clients chinois. En Europe, JD.com a fait une offre d’achat de 2,2 milliards d’euros<\/a> sur Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt et de Saturn. Cette acquisition, qui devrait \u00eatre finalis\u00e9e au second semestre 2026, offre \u00e0 JD.com un nouveau d\u00e9bouch\u00e9 important pour sa technologie innovante et son mod\u00e8le commercial distinctif.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec des chiffres de croissance exceptionnels, le g\u00e9ant du commerce \u00e9lectronique JD.com d\u00e9montre qu’il a du sang dans les veines. 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