{"id":125527,"date":"2025-08-18T16:02:01","date_gmt":"2025-08-18T14:02:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125527"},"modified":"2025-08-18T16:02:03","modified_gmt":"2025-08-18T14:02:03","slug":"le-supermarche-en-ligne-rohlik-augmente-ses-ventes-dun-tiers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-rohlik-augmente-ses-ventes-dun-tiers\/","title":{"rendered":"Le supermarch\u00e9 en ligne Rohlik augmente ses ventes d’un tiers"},"content":{"rendered":"\n

Le groupe tch\u00e8que de supermarch\u00e9s en ligne Rohlik <\/strong>poursuit sans rel\u00e2che sa progression en Europe : l’entreprise a enregistr\u00e9 une hausse de plus d’un tiers de ses ventes et de ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n

\u00ab\u00a0De l’argent en banque\u00a0\u00bb<\/h2>\n\n\n\n

Au cours de l’exercice bris\u00e9 2024\/25, le groupe Rohlik a vu son chiffre d’affaires augmenter de 34 % pour atteindre 1,11 milliard d’euros. Le nombre de commandes trait\u00e9es a augment\u00e9 de 35% pour atteindre 17,5 millions. Le b\u00e9n\u00e9fice brut a augment\u00e9 de 38% pour atteindre 389 millions d’euros. C’est ce qui ressort des chiffres publi\u00e9s hier par le PDG Tom\u00e1s Cupr sur son profil LinkedIn. \u00ab\u00a0Et nous avons beaucoup de liquidit\u00e9s en banque\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n\n\n\n

\u00ab\u00a0L’histoire est un bon professeur. En 1999, la couverture d’un c\u00e9l\u00e8bre magazine d\u00e9clarait qu’un leader du commerce \u00e9lectronique ne pourrait jamais \u00eatre \u00e9conomiquement viable (en r\u00e9f\u00e9rence \u00e0 un article de Barron’s, le magazine financier de Dow Jones & Company, ndlr<\/em>). Le temps a prouv\u00e9 que les avantages concurrentiels et la fid\u00e9lit\u00e9 des clients sont les facteurs d\u00e9cisifs. Nous nous mesurons aux r\u00e9sultats des clients et aux flux de tr\u00e9sorerie, et non aux commentaires. Un NPS de plus de 85 sur tous les march\u00e9s et un EBITDA de plus de 40 millions d’euros en R\u00e9publique tch\u00e8que et en Hongrie sont la meilleure r\u00e9ponse\u00a0\u00bb, a d\u00e9clar\u00e9 le haut dirigeant.<\/p>\n\n\n\n

Une logistique pilot\u00e9e par l’IA<\/h2>\n\n\n\n

Les bons chiffres sont en partie dus \u00e0 la baisse des co\u00fbts d’ex\u00e9cution par commande. L’entreprise investit dans des centres d’ex\u00e9cution automatis\u00e9s avec des robots, dans les donn\u00e9es et l’IA, dans une flotte \u00e9lectrique pour desservir les villes dens\u00e9ment peupl\u00e9es, dans une plateforme de fid\u00e9lisation et dans des partenariats avec Amazon<\/strong> et la plateforme de livraison Wolt<\/strong>, entre autres. En octobre, Rohlik ouvrira un nouveau centre d’exp\u00e9dition \u00e0 Vienne.<\/p>\n\n\n\n

En outre, le supermarch\u00e9 en ligne ouvrira \u00e9galement sa plateforme de traitement des commandes Veloq \u00e0 d’autres d\u00e9taillants alimentaires. \u00c0 l’instar d’Ocado<\/strong>, l’entreprise tch\u00e8que vise \u00e0 \u00e9tablir une norme internationale<\/a> en mati\u00e8re de logistique alimentaire automatis\u00e9e gr\u00e2ce \u00e0 sa solution bas\u00e9e sur l’IA. Rohlik se targue de livrer 94 % des commandes \u00e0 temps et sans erreur, tandis que le gaspillage alimentaire est limit\u00e9 \u00e0 0,5 % des ventes.<\/p>\n\n\n\n

Rohlik op\u00e8re sur cinq march\u00e9s europ\u00e9ens sous cinq noms diff\u00e9rents : Rohlik (R\u00e9publique tch\u00e8que), Kifli (Hongrie), Gurkerl (Autriche), Knuspr (Allemagne) et Sezamo (Roumanie).<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe tch\u00e8que de supermarch\u00e9s en ligne Rohlik poursuit sans rel\u00e2che sa progression en Europe : l’entreprise a enregistr\u00e9 une augmentation de plus d’un tiers de ses ventes et de ses b\u00e9n\u00e9fices. <\/p>\n","protected":false},"author":3,"featured_media":125528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[253],"topic":[198,266],"region":[243],"class_list":{"0":"post-125527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-rohlik","11":"topic-e-commerce","12":"topic-resultats-financiers","13":"region-europe"},"acf":[],"yoast_head":"\nLe supermarch\u00e9 en ligne Rohlik augmente ses ventes d'un tiers - 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