{"id":125636,"date":"2025-08-19T14:14:57","date_gmt":"2025-08-19T12:14:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125636"},"modified":"2025-08-19T14:14:58","modified_gmt":"2025-08-19T12:14:58","slug":"lallegation-de-sante-pour-le-kiwi-vert-est-une-premiere-europeenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lallegation-de-sante-pour-le-kiwi-vert-est-une-premiere-europeenne\/","title":{"rendered":"L’all\u00e9gation de sant\u00e9 pour le kiwi vert est une premi\u00e8re europ\u00e9enne"},"content":{"rendered":"\n

Le kiwi vert est le premier fruit frais \u00e0 recevoir l’approbation de la Commission europ\u00e9enne pour une all\u00e9gation de sant\u00e9. L’entreprise Zespri<\/strong>, qui commercialise les kiwis, parle d’une \u00e9tape importante apr\u00e8s plus de 15 ans de recherche.<\/p>\n\n\n\n

\u00ab\u00a0Favoriser un fonctionnement normal de l’intestin\u00a0\u00bb<\/h2>\n\n\n\n

\u00ab\u00a0La consommation de kiwis verts favorise un transit intestinal normal en augmentant la fr\u00e9quence des selles\u00a0\u00bb : cette all\u00e9gation de sant\u00e9 vient d’\u00eatre approuv\u00e9e par la Commission europ\u00e9enne. Le kiwi vert devient ainsi le premier fruit frais \u00e0 porter une telle all\u00e9gation de sant\u00e9 autoris\u00e9e. Pour le distributeur de kiwis Zespri, qui a pass\u00e9 plus de 15 ans \u00e0 documenter les bienfaits des kiwis verts, il s’agit d’une v\u00e9ritable perc\u00e9e.<\/p>\n\n\n\n

L’approbation fait suite \u00e0 la soumission par la marque de kiwi d’un dossier scientifique complet en 2018. L’Autorit\u00e9 europ\u00e9enne de s\u00e9curit\u00e9 des aliments (EFSA) a rendu un avis scientifique positif en 2021, ce qui a conduit \u00e0 l’approbation formelle de la Commission. \u00ab\u00a0Cette \u00e9tape importante n’est pas seulement une premi\u00e8re pour Zespri, mais pour l’ensemble du secteur des produits frais\u00a0\u00bb, d\u00e9clare le CEO Jason Te Brake. La marque commencera \u00e0 int\u00e9grer l’all\u00e9gation de sant\u00e9 dans sa communication \u00e0 partir de maintenant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le kiwi vert est le premier fruit frais \u00e0 recevoir l’approbation de la Commission europ\u00e9enne pour une all\u00e9gation de sant\u00e9. L’entreprise Zespri, qui commercialise les kiwis, parle d’une \u00e9tape importante apr\u00e8s plus de 15 ans de recherche. <\/p>\n","protected":false},"author":3,"featured_media":125637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1774],"topic":[488],"region":[243],"class_list":{"0":"post-125636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-zespri","10":"topic-marketing","11":"region-europe"},"acf":[],"yoast_head":"\nL'all\u00e9gation de sant\u00e9 pour le kiwi vert est une premi\u00e8re europ\u00e9enne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le kiwi vert est le premier fruit frais \u00e0 recevoir l'approbation de la 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