{"id":125810,"date":"2025-08-21T09:24:02","date_gmt":"2025-08-21T07:24:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125810"},"modified":"2025-08-21T09:24:17","modified_gmt":"2025-08-21T07:24:17","slug":"alken-maes-nomme-kenny-willems-au-poste-de-directeur-general","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/","title":{"rendered":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral"},"content":{"rendered":"\n<p>Le 1&nbsp;octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole <strong>Alken-Maes<\/strong>. L&rsquo;actuel directeur horeca succ\u00e8de \u00e0 Marc Josephus Jitta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une retenue sans \u00e9tats d&rsquo;\u00e2me<\/h2>\n\n\n\n<p>Il y a \u00e0 peine trois ans, le propri\u00e9taire <strong>Heineken<\/strong> pla\u00e7ait son pion <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-fait-appel-a-la-direction-de-heineken\/\">Jitta \u00e0 la t\u00eate de son groupe brassicole belge<\/a>, mais le N\u00e9erlandais souhaite poursuivre sa carri\u00e8re en dehors du secteur de la bi\u00e8re. Son successeur a d&rsquo;ores et d\u00e9j\u00e0 d\u00e9clar\u00e9 qu&rsquo;il veut continuer le style de l&rsquo;entreprise.<\/p>\n\n\n\n<p>Willems travaille chez Alken-Maes depuis plus de douze ans et a \u00e9t\u00e9 directeur horeca pendant les cinq derni\u00e8res ann\u00e9es. Il souhaite se concentrer sur l&rsquo;innovation et la qualit\u00e9, afin de redonner ses bi\u00e8res \u00ab\u00a0toute sa pertinence et son attrait\u00a0\u00bb, explique-t-il dans un communiqu\u00e9 de presse. Il \u00e9voque notamment le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/biere-sans-alcool-et-vin-blanc-cet-ete-les-classiques-sont-revisites\/\">succ\u00e8s des robinets sans alcool<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construire une sc\u00e8ne fi\u00e8re<\/h2>\n\n\n\n<p>\u00ab Notre d\u00e9fi est d\u2019attirer les gens autour du comptoir et jusqu\u2019aux rayons de bi\u00e8re dans les supermarch\u00e9s. C\u2019est notre terrain de jeu, et nous devons faire en sorte que notre produit y ait la place d\u2019honneur qu\u2019il m\u00e9rite. Laissons ensuite la bi\u00e8re parler d\u2019elle-m\u00eame !\u00bb, la communiqu\u00e9 poursuit.<\/p>\n\n\n\n<p>S&rsquo;inspirant de l&rsquo;actualit\u00e9, le futur PDG conclut par un \u00e9nonc\u00e9 de mission ambitieux : \u00ab Je trouve positif qu\u2019un <a href=\"https:\/\/www.lesoir.be\/691083\/article\/2025-08-01\/une-campagne-hallucinante-une-collaboration-de-la-croix-rouge-vivement-critiquee\"><em>influenceur<\/em> mette son audience au service de la bi\u00e8re belge<\/a>, mais en r\u00e9alit\u00e9, c\u2019est la bi\u00e8re belge elle-m\u00eame qui doit \u00eatre l\u2019influenceuse, en osant davantage. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes. L\u2019actuel directeur horeca succ\u00e8de \u00e0 Marc Josephus Jitta.<\/p>\n","protected":false},"author":4,"featured_media":125811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[479],"topic":[],"region":[226],"class_list":["post-125810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alken-maes","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T07:24:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T07:24:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maarten Reul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maarten Reul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/\"},\"author\":{\"name\":\"Maarten Reul\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/fbcf88ed1b121d65026767275bff632f\"},\"headline\":\"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral\",\"datePublished\":\"2025-08-21T07:24:02+00:00\",\"dateModified\":\"2025-08-21T07:24:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/shutterstock_2418154765-Alken-Maes-1.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/\",\"name\":\"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/shutterstock_2418154765-Alken-Maes-1.jpg\",\"datePublished\":\"2025-08-21T07:24:02+00:00\",\"dateModified\":\"2025-08-21T07:24:17+00:00\",\"description\":\"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/shutterstock_2418154765-Alken-Maes-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/shutterstock_2418154765-Alken-Maes-1.jpg\",\"width\":1000,\"height\":750,\"caption\":\"\u00a9 Salparadis \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/fbcf88ed1b121d65026767275bff632f\",\"name\":\"Maarten Reul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g\",\"caption\":\"Maarten Reul\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/maartenreul\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE","description":"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/","og_locale":"fr_FR","og_type":"article","og_title":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE","og_description":"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/","og_site_name":"RetailDetail BE","article_published_time":"2025-08-21T07:24:02+00:00","article_modified_time":"2025-08-21T07:24:17+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","type":"image\/jpeg"}],"author":"Maarten Reul","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Maarten Reul","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/"},"author":{"name":"Maarten Reul","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/fbcf88ed1b121d65026767275bff632f"},"headline":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral","datePublished":"2025-08-21T07:24:02+00:00","dateModified":"2025-08-21T07:24:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/"},"wordCount":276,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/","name":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","datePublished":"2025-08-21T07:24:02+00:00","dateModified":"2025-08-21T07:24:17+00:00","description":"Le 1 octobre, Kenny Willems deviendra le nouveau directeur g\u00e9n\u00e9ral du groupe brassicole Alken-Maes: il succ\u00e8de \u00e0 Marc Josephus Jitta.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","width":1000,"height":750,"caption":"\u00a9 Salparadis \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-nomme-kenny-willems-au-poste-de-directeur-general\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Alken-Maes nomme Kenny Willems au poste de directeur g\u00e9n\u00e9ral"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/fbcf88ed1b121d65026767275bff632f","name":"Maarten Reul","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80ddb4599c879961a4ed95ba7bc448a3e7570fae5c1c49a42c5261794f16d9a6?s=96&d=mm&r=g","caption":"Maarten Reul"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/maartenreul\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/shutterstock_2418154765-Alken-Maes-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/125810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=125810"}],"version-history":[{"count":3,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/125810\/revisions"}],"predecessor-version":[{"id":125822,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/125810\/revisions\/125822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/125811"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=125810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=125810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=125810"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=125810"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=125810"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=125810"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=125810"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=125810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}