{"id":12592,"date":"2016-03-15T10:42:02","date_gmt":"2016-03-15T10:42:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hans-anders-signe-une-annee-record\/"},"modified":"2016-03-15T10:42:02","modified_gmt":"2016-03-15T10:42:02","slug":"hans-anders-signe-une-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hans-anders-signe-une-annee-record\/","title":{"rendered":"Hans Anders signe une ann\u00e9e record"},"content":{"rendered":"<p>La cha\u00eene de magasins d\u2019optique <strong>Hans Anders <\/strong>a enregistr\u00e9 une ann\u00e9e record : en 2015 son CA a augment\u00e9 de 8,5% \u00e0 171 millions d\u2019euros et son b\u00e9n\u00e9fice a bondi de 40%. Pour 2016 l\u2019enseigne s\u2019attend \u00e0 ce que\u00a0la croissance se poursuive.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Meilleur exercice de l\u2019histoire de Hans Anders \u00bb<\/h2>\n<p>Hans Anders doit cette croissance \u00e0 l\u2019offre de marques renomm\u00e9es \u00e0 bas prix, estime le directeur g\u00e9n\u00e9ral Remco Boerefijn : \u00ab Le climat du retail est morose aux Pays-Bas. Pourtant 2015 a \u00e9t\u00e9 le meilleur exercice comptable qu\u2019ait jamais enregistr\u00e9 Hans Anders durant ses 33 ans d\u2019existence. \u00bb Le personnel a lui aussi tir\u00e9 profit de cette excellente ann\u00e9e, en accueillant plus de 80 nouveaux coll\u00e8gues.<\/p>\n<p>\nSelon Boerefijn, l\u2019avenir s\u2019annonce tout aussi prometteur pour Hans Anders : gr\u00e2ce aux nouveaux magasins, \u00e0 l\u2019assortiment plus large, \u00e0 l\u2019accent accru sur les appareils auditifs et au webshop enti\u00e8rement renouvel\u00e9, la cha\u00eene esp\u00e8re \u00e0 nouveau enregistrer des chiffres records. Par ailleurs une vingtaine de magasins ouvriront selon le nouveau concept, avec une attention particuli\u00e8re pour le v\u00e9cu et de nombreuses marques A. \u00ab Chaque r\u00e9novation am\u00e8ne un chiffre d\u2019affaires nettement sup\u00e9rieur dans les quelques mois qui suivent \u00bb, souligne le directeur.<\/p>\n<p>\nOutre son march\u00e9 domestique n\u00e9erlandais, Hans Anders est \u00e9galement pr\u00e9sent en Belgique et en France et compte pr\u00e8s de 400 magasins au total, auxquels il faut ajouter les 36 magasins de la cha\u00eene s\u0153ur su\u00e9doise Direkt Optik. Au total le Groupe Hans Anders emploie plus de 1600 personnes. Initialement l\u2019entreprise de Gorinchem fond\u00e9e en 1982 \u00e9tait sp\u00e9cialis\u00e9e uniquement dans les lunettes et les lentilles de contact, mais depuis 1999 l\u2019offre comprend \u00e9galement des appareils auditifs.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins d\u2019optique Hans Anders a enregistr\u00e9 une ann\u00e9e record : en 2015 son CA a augment\u00e9 de 8,5% \u00e0 171 millions d\u2019euros et son b\u00e9n\u00e9fice a bondi de 40%. Pour 2016 l\u2019enseigne s\u2019attend \u00e0 ce que\u00a0la croissance se poursuive. \u00ab Meilleur exercice de l\u2019histoire de Hans Anders \u00bb Hans Anders doit cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hans Anders signe une ann\u00e9e record - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hans-anders-signe-une-annee-record\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hans Anders signe une ann\u00e9e record - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de magasins d\u2019optique Hans Anders a enregistr\u00e9 une ann\u00e9e record : en 2015 son CA a augment\u00e9 de 8,5% \u00e0 171 millions d\u2019euros et son b\u00e9n\u00e9fice a bondi de 40%. 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