{"id":125956,"date":"2025-08-22T16:33:39","date_gmt":"2025-08-22T14:33:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125956"},"modified":"2025-08-22T16:33:41","modified_gmt":"2025-08-22T14:33:41","slug":"la-chaine-de-mode-e5-ouvre-son-premier-magasin-dusine-a-denderleeuw","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-chaine-de-mode-e5-ouvre-son-premier-magasin-dusine-a-denderleeuw\/","title":{"rendered":"La cha\u00eene de mode e5 ouvre son premier magasin d’usine \u00e0 Denderleeuw"},"content":{"rendered":"\n

Le d\u00e9taillant de mode belge e5<\/strong> passe \u00e0 la vitesse sup\u00e9rieure ce week-end, en ouvrant de nouveaux magasins \u00e0 Kampenhout et \u00e0 Ninove. En outre, la cha\u00eene a ouvert mercredi son premier \u00ab\u00a0vrai\u00a0\u00bb magasin d’usine \u00e0 Denderleeuw.<\/p>\n\n\n\n

Champion du monde de la reprise des v\u00eatements <\/h2>\n\n\n\n

Demain, la cha\u00eene ouvrira deux autres magasins r\u00e9guliers, \u00e0 Kampenhout (entre Malines et Louvain) et \u00e0 Ninove. Ce dernier est d\u00e9j\u00e0 le deuxi\u00e8me magasin de Flandre orientale<\/a> que la cha\u00eene a ouvert cette ann\u00e9e, apr\u00e8s Deinze. Avec ces deux ouvertures, e5 comble deux lacunes dans son r\u00e9seau de magasins et se rapproche un peu plus de son objectif de couvrir l’ensemble de la r\u00e9gion flamande.<\/p>\n\n\n\n

Le jour m\u00eame de l’ouverture, e5 lance la nouvelle \u00e9dition de sa campagne de collecte de v\u00eatements ‘Refive’, dans le cadre de laquelle il invite ses clients \u00e0 lui remettre des v\u00eatements r\u00e9utilisables. Les bonnes pi\u00e8ces (\u00ab\u00a0plus des trois quarts\u00a0\u00bb, a d\u00e9clar\u00e9 le CEO Peter De Sutter<\/a> \u00e0 RetailDetail en avril) seront donn\u00e9es \u00e0 Oxfam Belgique, qui les remettra en circulation. <\/p>\n\n\n\n

Les pi\u00e8ces qui ne peuvent vraiment plus \u00eatre port\u00e9es sont recycl\u00e9es, notamment en jeans durables en collaboration avec Murielle Scherre<\/a>. La saison derni\u00e8re, la campagne a connu un tel succ\u00e8s (avec 1,7 million de v\u00eatements collect\u00e9s, soit 415 tonnes) que le CEO a qualifi\u00e9 e5 de \u00ab\u00a0champion du monde de la reprise de v\u00eatements\u00a0\u00bb : \u00ab\u00a0Aucun autre d\u00e9taillant de mode ne le fait dans de telles proportions\u00a0\u00bb.<\/p>\n\n\n\n

Mais l’histoire de l’e5 en durabilit\u00e9 ne s’arr\u00eate pas l\u00e0: \u00ab\u00a0En raison de l’affluence lors de nos ventes d’usine temporaires au si\u00e8ge d’e5 \u00e0 Sint-Niklaas et sur notre boutique en ligne, nous avons d\u00e9termin\u00e9 qu’il y avait un potentiel pour un magasin d’usine\u00a0\u00bb, d\u00e9clarent Peter et son fr\u00e8re Kristof De Sutter dans un communiqu\u00e9 de presse. C’est chose faite depuis cette semaine : la cha\u00eene a ouvert mercredi son premier magasin d’usine permanent \u00e0 Denderleeuw, dans la rue tr\u00e8s fr\u00e9quent\u00e9e de Steenweg.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le d\u00e9taillant de mode belge e5 passe \u00e0 la vitesse sup\u00e9rieure ce week-end, en ouvrant de nouveaux magasins \u00e0 Kampenhout et \u00e0 Ninove. En outre, la cha\u00eene a ouvert mercredi son premier \u00ab vrai \u00bb magasin d\u2019usine \u00e0 Denderleeuw.<\/p>\n","protected":false},"author":4,"featured_media":125957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[822],"topic":[],"region":[226],"class_list":{"0":"post-125956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-e5","10":"region-belgique"},"acf":[],"yoast_head":"\nLa cha\u00eene de mode e5 ouvre son premier magasin d'usine \u00e0 Denderleeuw - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le d\u00e9taillant de mode belge e5 passe \u00e0 la vitesse sup\u00e9rieure ce week-end, en ouvrant de nouveaux magasins \u00e0 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