{"id":126006,"date":"2025-08-25T10:01:25","date_gmt":"2025-08-25T08:01:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126006"},"modified":"2025-08-25T10:01:27","modified_gmt":"2025-08-25T08:01:27","slug":"aldi-aussi-passe-aux-etiquettes-de-prix-electroniques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-aussi-passe-aux-etiquettes-de-prix-electroniques\/","title":{"rendered":"Aldi aussi passe aux \u00e9tiquettes de prix \u00e9lectroniques"},"content":{"rendered":"\n<p>Cette ann\u00e9e, <strong>Aldi <\/strong>remplacera les \u00e9tiquettes de prix en papier par des \u00e9tiquettes num\u00e9riques dans tous ses magasins belges. La cha\u00eene promet une mise \u00e0 jour plus rapide des prix et une distinction claire entre les promotions, les nouveaut\u00e9s et les offres d&rsquo;\u00e9conomies. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mise \u00e0 jour plus rapide des prix<\/h2>\n\n\n\n<p>Les \u00e9tiquettes num\u00e9riques permettent au discounter de r\u00e9agir encore plus rapidement aux baisses de prix ou aux promotions : \u00ab\u00a0Travailler avec des affichages de prix num\u00e9riques est beaucoup plus efficace. D&rsquo;une simple pression sur un bouton, nous sommes en mesure d&rsquo;ajuster un prix imm\u00e9diatement dans tous nos magasins\u00a0\u00bb, a d\u00e9clar\u00e9 C\u00e9line Rotthier, directrice des ventes d&rsquo;Aldi Belgique, dans un communiqu\u00e9 de presse. \u00ab\u00a0En tant que discounter, nous sommes constamment \u00e0 la recherche de moyens pour rendre nos op\u00e9rations aussi simples que possible. Les co\u00fbts que nous \u00e9conomisons ainsi nous permettent d&rsquo;investir davantage dans nos prix bas\u00a0\u00bb.<\/p>\n\n\n\n<p>Le d\u00e9ploiement se fera par \u00e9tapes : les magasins de Flandre orientale et de Flandre occidentale seront les premiers concern\u00e9s. D&rsquo;ici la fin de l&rsquo;ann\u00e9e, les 445 succursales belges devraient \u00eatre \u00e9quip\u00e9es d&rsquo;affichages \u00e9lectroniques des prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des codes couleur clairs<\/h2>\n\n\n\n<p>Les consommateurs belges \u00e9tant tr\u00e8s attentifs \u00e0 la clart\u00e9 des informations sur les prix, Aldi a conserv\u00e9 la m\u00eame taille d&rsquo;\u00e9tiquettes que leurs pr\u00e9d\u00e9cesseurs en papier. La lisibilit\u00e9 reste ainsi intacte tout en \u00e9liminant la consommation de papier.<\/p>\n\n\n\n<p>Les nouveaux affichages utilisent quatre accents de couleur, chacun ayant sa propre fonction : le rouge signale les promotions ou les baisses de prix, le blanc correspond aux prix r\u00e9guliers de la gamme fixe, le noir indique les nouveaux produits et le jaune signale qu&rsquo;un article donne droit \u00e0 des points bonus via la carte de fid\u00e9lit\u00e9 num\u00e9rique.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, Aldi remplacera les \u00e9tiquettes de prix en papier par des \u00e9tiquettes num\u00e9riques dans tous ses magasins belges. La cha\u00eene promet une mise \u00e0 jour plus rapide des prix et une distinction claire entre les promotions, les nouveaut\u00e9s et les offres d&rsquo;\u00e9conomies. Le d\u00e9ploiement d\u00e9butera en Flandre orientale et occidentale.<\/p>\n","protected":false},"author":3,"featured_media":126007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[631],"region":[226],"class_list":{"0":"post-126006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-aldi","10":"topic-digitalisation","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi aussi passe aux \u00e9tiquettes de prix \u00e9lectroniques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, Aldi remplacera 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