{"id":126030,"date":"2025-08-25T11:04:40","date_gmt":"2025-08-25T09:04:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126030"},"modified":"2025-08-25T12:15:22","modified_gmt":"2025-08-25T10:15:22","slug":"bol-elargit-son-offre-de-produits-electroniques-remis-a-neuf","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/bol-elargit-son-offre-de-produits-electroniques-remis-a-neuf\/","title":{"rendered":"Bol \u00e9largit son offre de produits \u00e9lectroniques reconditionn\u00e9s"},"content":{"rendered":"\n<p><strong>Bol <\/strong>a plus que doubl\u00e9 le nombre de cat\u00e9gories de produits \u00e9lectriques \u00ab\u00a0remis \u00e0 neuf\u00a0\u00bb. Le d\u00e9taillant pr\u00e9voit \u00e9galement d&rsquo;\u00e9largir cette gamme au cours de la p\u00e9riode \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une expansion progressive<\/h2>\n\n\n\n<p>Depuis le lancement des offres remises \u00e0 neuf sur Bol <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/bol-vend-desormais-des-produits-electroniques-reconditionnes\/\">en novembre 2024<\/a>, le d\u00e9taillant a d\u00e9j\u00e0 plus que doubl\u00e9 le nombre de cat\u00e9gories de produits, avec des ajouts tels que les ordinateurs de bureau, les moniteurs, les consoles de jeu et les accessoires. Bient\u00f4t, la plateforme pr\u00e9voit \u00e9galement de proposer des cat\u00e9gories telles que les \u00e9couteurs intra-auriculaires et les appareils \u00e9lectrom\u00e9nagers. Le nombre de partenaires vendant des produits reconditionn\u00e9s par l&rsquo;interm\u00e9diaire de Bol est pass\u00e9 de quatre \u00e0 20.<\/p>\n\n\n\n<p>Oscar Hundman, responsable du commerce \u00e9lectronique, explique que Bol opte pour une expansion progressive : \u00ab\u00a0Nous enregistrons une belle croissance mois apr\u00e8s mois, mais nous optons d\u00e9lib\u00e9r\u00e9ment pour une mont\u00e9e en puissance contr\u00f4l\u00e9e : seuls les partenaires de vente qui satisfont \u00e0 nos normes de qualit\u00e9 strictes peuvent devenir des partenaires de reconditionnement. Ce processus de s\u00e9lection prend beaucoup plus de temps que l&rsquo;admission de partenaires de vente r\u00e9guliers, mais c&rsquo;est pr\u00e9cis\u00e9ment la raison pour laquelle nous pla\u00e7ons la barre tr\u00e8s haut.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prix et durabilit\u00e9<\/h2>\n\n\n\n<p>Une \u00e9tude de client\u00e8le men\u00e9e aupr\u00e8s de 1 300 acheteurs d&rsquo;\u00e9lectronique n\u00e9erlandais et flamands montre que deux consommateurs sur trois envisagent le reconditionnement, en particulier dans les cat\u00e9gories des t\u00e9l\u00e9phones, des tablettes et des ordinateurs de bureau. Les consoles de jeu et les appareils photo gagnent rapidement en popularit\u00e9. La principale raison de choisir un produit remis \u00e0 neuf est son prix moins \u00e9lev\u00e9 (80 %), suivi de sa durabilit\u00e9 (48 %). Dans le m\u00eame temps, les doutes sur la qualit\u00e9 constituent un obstacle : 36 % se demandent combien de temps un produit durera et 30 % s&rsquo;il fonctionnera correctement.<\/p>\n\n\n\n<p>N\u00e9anmoins, selon Bol, les clients sont tout aussi satisfaits des produits reconditionn\u00e9s que des produits neufs. Le nombre de questions pos\u00e9es par les clients et le taux de retour sont comparables \u00e0 ceux des produits neufs. Pour renforcer la confiance, tous les produits reconditionn\u00e9s de Bol sont assortis d&rsquo;une garantie standard de deux ans. Bol positionne \u00e9galement le reconditionn\u00e9 comme une alternative \u00e0 part enti\u00e8re dans le cadre de sa nouvelle campagne \u00ab\u00a0Back to School\u00a0\u00bb (retour \u00e0 l&rsquo;\u00e9cole).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol a plus que doubl\u00e9 le nombre de cat\u00e9gories de produits \u00e9lectriques \u00ab\u00a0remis \u00e0 neuf\u00a0\u00bb. Le d\u00e9taillant pr\u00e9voit \u00e9galement d&rsquo;\u00e9largir cette gamme au cours de la p\u00e9riode \u00e0 venir.<\/p>\n","protected":false},"author":3,"featured_media":126031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[173],"people":[],"extra":[43],"company":[390],"topic":[373,198],"region":[324],"class_list":["post-126030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-seconde-main","extra-plus","company-bol-com","topic-durabilite","topic-e-commerce","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol \u00e9largit son offre de produits \u00e9lectroniques reconditionn\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol a plus que doubl\u00e9 le nombre de cat\u00e9gories de produits \u00e9lectriques &quot;remis \u00e0 neuf&quot;. 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