{"id":126106,"date":"2025-08-26T10:02:06","date_gmt":"2025-08-26T08:02:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126106"},"modified":"2025-08-26T10:02:56","modified_gmt":"2025-08-26T08:02:56","slug":"ouverture-dominicale-a-anvers-un-franc-succes-pour-primark","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ouverture-dominicale-a-anvers-un-franc-succes-pour-primark\/","title":{"rendered":"Ouverture dominicale \u00e0 Anvers\u00a0: un franc succ\u00e8s pour Primark"},"content":{"rendered":"\n

Depuis que Primark<\/strong> ouvre son magasin anversois chaque dimanche, ses ventes ont enregistr\u00e9 une croissance \u00e0 deux chiffres. Olivier Cr\u00e9pin, directeur des ventes, lance un appel convaincant : plus d\u2019autres magasins suivront l’exemple de la cha\u00eene irlandaise, mieux ce sera.<\/p>\n\n\n\n

\u00ab Risque pris \u00bb<\/h2>\n\n\n\n

Depuis le 1er septembre dernier, le magasin Primark du Meir \u00e0 Anvers \u2013 le plus grand magasin du groupe dans le pays \u2013 est ouvert tous les dimanches de 11 h \u00e0 18 h (sauf jours f\u00e9ri\u00e9s). \u00ab Nous avons pris un risque avec cette d\u00e9cision, mais c’est un v\u00e9ritable succ\u00e8s \u00bb, a d\u00e9clar\u00e9 Olivier Cr\u00e9pin \u00e0 RetailDetail. \u00ab Nous parlons d’une croissance \u00e0 deux chiffres. J’invite donc les autres commer\u00e7ants \u00e0 faire de m\u00eame : plus ils ouvriront leurs magasins du Meir le dimanche, mieux le commerce s\u2019en portera. \u00bb<\/p>\n\n\n\n

Primark a un business model unique, souligne Cr\u00e9pin. \u00ab La ma\u00eetrise des co\u00fbts est au c\u0153ur de notre strat\u00e9gie, mais elle ne se fait jamais au d\u00e9triment de la qualit\u00e9. Nous proposons des produits tr\u00e8s abordables, durables et de qualit\u00e9. La question que l\u2019on nous pose r\u00e9guli\u00e8rement est comment parvenez-vous \u00e0 offrir de la qualit\u00e9 \u00e0 des prix aussi bas ?  En nous optimisant les \u00e9tapes depuis la confection jusqu\u2019\u00e0 la mise en vente. Par exemple, nous commandons nos deux collections un an \u00e0 l’avance, tous nos produits sont identiques quel que soit le magasin. Cela nous permet de r\u00e9duire les co\u00fbts et d’optimiser les volumes. \u00bb<\/p>\n\n\n\n

\u00ab Une entreprise \u00e9thique \u00bb<\/h2>\n\n\n\n

Les efforts de Primark en mati\u00e8re de d\u00e9veloppement durable, de qualit\u00e9 et d’\u00e9thique sont peu connus, reconna\u00eet Cr\u00e9pin . \u00ab Nous ne parlons pas assez de nos efforts en mati\u00e8re de RSE qui se concentre autour de 3 piliers : la durabilit\u00e9 des produits, le respect de l\u2019environnement et l\u2019am\u00e9lioration des personnes qui travaillent avec et pour nous. Par exemple : nous entretenons des partenariats \u00e0 long terme avec nos fournisseurs. Nous travaillons avec certains d’entre eux depuis trente ans ; ce sont de v\u00e9ritables relations de confiance. On ne s’attend peut-\u00eatre pas \u00e0 cela de notre part, mais c’est la r\u00e9alit\u00e9. Nous sommes une entreprise \u00e9thique et responsable. \u00bb<\/p>\n\n\n\n

Olivier Cr\u00e9pin pr\u00e9sentera la vision de Primark lors du Retail Marketing Day de RetailDetail, le 25 septembre \u00e0 Anvers. D’autres discounters, comme Takko Fashion<\/strong> et Action<\/strong>, expliqueront \u00e9galement leurs strat\u00e9gies. Les billets peuvent \u00eatre r\u00e9serv\u00e9s via le lien ci-dessous.<\/p>\n\n\n\n

\n
Je participe au Retail Marketing Day le 25\u00a0septembre.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Depuis que Primark ouvre son magasin anversois chaque dimanche, ses ventes ont enregistr\u00e9 une croissance \u00e0 deux chiffres. Olivier Cr\u00e9pin, directeur des ventes, lance un appel convaincant : plus d\u2019autres magasins suivront l’exemple de la cha\u00eene irlandaise, mieux ce sera. \u00ab Risque pris \u00bb Depuis le 1er septembre dernier, le magasin Primark du Meir \u00e0 Anvers \u2013 le […]<\/p>\n","protected":false},"author":3,"featured_media":126103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[230],"topic":[488,774],"region":[226],"class_list":["post-126106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-primark","topic-marketing","topic-retaildetail-day","region-belgique"],"acf":[],"yoast_head":"\nOuverture dominicale \u00e0 Anvers\u00a0: un franc succ\u00e8s pour Primark - RetailDetail 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