{"id":126118,"date":"2025-08-26T10:36:44","date_gmt":"2025-08-26T08:36:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126118"},"modified":"2025-08-26T11:15:41","modified_gmt":"2025-08-26T09:15:41","slug":"le-proprietaire-de-temu-pdd-est-confronte-a-des-marges-de-plus-en-plus-faibles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-proprietaire-de-temu-pdd-est-confronte-a-des-marges-de-plus-en-plus-faibles\/","title":{"rendered":"PDD, propri\u00e9taire de Temu, confront\u00e9 \u00e0 des marges de plus en plus faibles"},"content":{"rendered":"\n

PDD Holdings<\/strong> a surpris par la hausse de ses ventes au deuxi\u00e8me trimestre, gr\u00e2ce \u00e0 la reprise du march\u00e9 chinois et \u00e0 la poursuite de la croissance internationale de Temu<\/strong>. La guerre des prix sur le march\u00e9 chinois du commerce \u00e9lectronique exerce une pression sur les marges.<\/p>\n\n\n\n

Le chiffre d’affaires augmente malgr\u00e9 la pression sur les prix<\/h2>\n\n\n\n

Le propri\u00e9taire de Pinduoduo et de Temu a enregistr\u00e9 des ventes de 103,98 milliards de yuans chinois (13,37 milliards d’euros) au cours du trimestre qui s’est achev\u00e9 en juin, soit 7 % de plus que l’ann\u00e9e pr\u00e9c\u00e9dente. L’entreprise a ainsi d\u00e9pass\u00e9 les pr\u00e9visions moyennes des analystes, qui tablaient sur 103,34 milliards de yuans chinois (13,30 milliards d’euros). La croissance est toutefois nettement inf\u00e9rieure \u00e0 celle de l’ann\u00e9e derni\u00e8re, o\u00f9 les ventes avaient augment\u00e9 de 86 %. <\/p>\n\n\n\n

Cela s’explique par une \u00e9conomie chinoise en difficult\u00e9, qui souffre de la faiblesse du march\u00e9 immobilier et des tensions commerciales persistantes avec les \u00c9tats-Unis, bien que le gouvernement chinois s’efforce de relancer la consommation int\u00e9rieure. Les plateformes de commerce \u00e9lectronique telles que Pinduoduo, JD.com<\/strong> et Alibaba <\/strong>attirent les clients avec des remises et des promotions agressives. Cela stimule la demande, mais intensifie \u00e9galement la concurrence. Ce faisant, PDD se positionne r\u00e9solument sur le segment des produits \u00e0 bas prix, tant en Chine avec Pinduoduo qu’\u00e0 l’\u00e9tranger avec Temu.<\/p>\n\n\n\n

Des fluctuations attendus<\/h2>\n\n\n\n

Temu a maintenu le cap, aid\u00e9 par l’extension du dossier tarifaire entre les \u00c9tats-Unis et la Chine. Le b\u00e9n\u00e9fice par action, bien qu’en baisse de 5 %, a encore d\u00e9pass\u00e9 les attentes. \u00ab\u00a0Nous ne pensons pas que les niveaux de b\u00e9n\u00e9fices de ce trimestre soient durables et nous nous attendons \u00e0 des fluctuations des b\u00e9n\u00e9fices au cours des prochains trimestres\u00a0\u00bb, a d\u00e9clar\u00e9 Zhao Jiazhen, PDG de l’entreprise.<\/p>\n\n\n\n

Par ailleurs, Temu va recommencer \u00e0 livrer des produits provenant d’usines chinoises aux consommateurs am\u00e9ricains, maintenant qu’une pause dans les droits de douane a \u00e9t\u00e9 d\u00e9cr\u00e9t\u00e9e dans le cadre de la guerre commerciale entre la Chine et les \u00c9tats-Unis. C’est ce qu’annonce le journal \u00e9conomique Financial Times. Apr\u00e8s que le pr\u00e9sident am\u00e9ricain Donald Trump ait impos\u00e9 une taxe de 120 % sur les colis chinois d’une valeur maximale de 800 dollars, Temu a poursuivi ses activit\u00e9s sur le march\u00e9 am\u00e9ricain par l’interm\u00e9diaire de producteurs am\u00e9ricains.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

PDD Holdings a surpris par la hausse de ses ventes au deuxi\u00e8me trimestre, gr\u00e2ce \u00e0 la reprise du march\u00e9 chinois et \u00e0 la poursuite de la croissance internationale de Temu. La guerre des prix sur le march\u00e9 chinois du commerce \u00e9lectronique exerce une pression sur les marges.<\/p>\n","protected":false},"author":10,"featured_media":126119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[805,1259],"topic":[198,266],"region":[277],"class_list":["post-126118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-pinduoduo","company-temu","topic-e-commerce","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"\nPDD, propri\u00e9taire de Temu, confront\u00e9 \u00e0 des marges de plus en plus faibles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PDD Holdings a surpris par la hausse de ses 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