{"id":126193,"date":"2025-08-26T14:42:40","date_gmt":"2025-08-26T12:42:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126193"},"modified":"2025-08-26T14:42:42","modified_gmt":"2025-08-26T12:42:42","slug":"de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/","title":{"rendered":"De Bijenkorf mise sur le m\u00e9dia retail : \u00ab\u00a0Pas de visibilit\u00e9 pour la visibilit\u00e9\u00a0\u00bb"},"content":{"rendered":"\n

De Bijenkorf<\/strong> \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin de luxe propose d\u00e9sormais des activations physiques, allant jusqu’\u00e0 une terrasse pop-up sur le toit, et des \u00e9crans num\u00e9riques. Cependant, \u00ab\u00a0cela doit ajouter quelque chose \u00e0 l’exp\u00e9rience\u00a0\u00bb.<\/p>\n\n\n\n

La c\u00f4te amalfitaine \u00e0 Amsterdam<\/h2>\n\n\n\n

Lors de la campagne printemps\/\u00e9t\u00e9, il est apparu clairement que De Bijenkorf mise sur les m\u00e9dias retail et les collaborations avec les marques. Outre le contenu de marque, l’e-mail et les m\u00e9dias sociaux, l’entreprise propose d\u00e9sormais des activations physiques, telles que des vitrines interactives, des pop-ups, des reprises et, depuis peu, des \u00e9crans num\u00e9riques dans les magasins. Ainsi, des meubles sp\u00e9cialement con\u00e7us pour des activations ont \u00e9t\u00e9 install\u00e9s dans les magasins, notamment un kiosque et un chariot \u00e0 glaces, qui ont g\u00e9n\u00e9r\u00e9 40 millions de vues.<\/p>\n\n\n\n

Certes, le Bijenkorf pr\u00e9sente les activations de marque comme une extension de l’exp\u00e9rience d’achat. Petra Gelens, responsable du marketing, insiste sur le fait qu’il ne s’agit pas de publicit\u00e9s plates. \u00ab\u00a0Nous ne croyons pas \u00e0 la visibilit\u00e9 pour la visibilit\u00e9. Pour nous, les m\u00e9dias retail sont avant tout une question de pertinence. Si une marque participe, elle doit apporter quelque chose \u00e0 l’exp\u00e9rience de nos clients et correspondre \u00e0 ce qu’ils recherchent \u00e0 ce moment-l\u00e0.\u00a0\u00bb<\/p>\n\n\n\n

Un exemple concret est la collaboration avec L’Or\u00e9al <\/strong>pour le lancement du nouveau parfum de Maison Margiela<\/strong>. Le toit-terrasse du Bijenkorf d’Amsterdam s’est transform\u00e9 en une \u00ab\u00a0exp\u00e9rience estivale inspir\u00e9e de la c\u00f4te amalfitaine\u00a0\u00bb. Les visiteurs ont d\u00e9couvert le parfum dans un cadre m\u00e9diterran\u00e9en, avec des boissons et des en-cas adapt\u00e9s. La campagne a entra\u00een\u00e9 une croissance des ventes en ligne de 21,7 % et une augmentation de 69 % dans les boutiques physiques.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin de luxe propose d\u00e9sormais des activations physiques, allant jusqu’\u00e0 une terrasse pop-up sur le toit, et des \u00e9crans num\u00e9riques. Cependant, \u00ab\u00a0cela doit ajouter quelque chose \u00e0 l’exp\u00e9rience\u00a0\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":126194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[728],"topic":[488],"region":[524],"class_list":{"0":"post-126193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-bijenkorf","11":"topic-marketing","12":"region-pays-bas"},"acf":[],"yoast_head":"\nDe Bijenkorf mise sur le m\u00e9dia retail : "Pas de visibilit\u00e9 pour la visibilit\u00e9" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Bijenkorf mise sur le m\u00e9dia retail : "Pas de visibilit\u00e9 pour la visibilit\u00e9" - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T12:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T12:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1340\" \/>\n\t<meta property=\"og:image:height\" content=\"902\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"De Bijenkorf mise sur le m\u00e9dia retail : \u00ab\u00a0Pas de visibilit\u00e9 pour la visibilit\u00e9\u00a0\u00bb\",\"datePublished\":\"2025-08-26T12:42:40+00:00\",\"dateModified\":\"2025-08-26T12:42:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/de-bijenkorf-amsterdam.jpg\",\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/\",\"name\":\"De Bijenkorf mise sur le m\u00e9dia retail : \\\"Pas de visibilit\u00e9 pour la visibilit\u00e9\\\" - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/de-bijenkorf-amsterdam.jpg\",\"datePublished\":\"2025-08-26T12:42:40+00:00\",\"dateModified\":\"2025-08-26T12:42:42+00:00\",\"description\":\"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/de-bijenkorf-amsterdam.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/de-bijenkorf-amsterdam.jpg\",\"width\":1340,\"height\":902},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Bijenkorf mise sur le m\u00e9dia retail : “Pas de visibilit\u00e9 pour la visibilit\u00e9”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Bijenkorf mise sur le m\u00e9dia retail : \"Pas de visibilit\u00e9 pour la visibilit\u00e9\" - RetailDetail BE","description":"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/","og_locale":"fr_FR","og_type":"article","og_title":"De Bijenkorf mise sur le m\u00e9dia retail : \"Pas de visibilit\u00e9 pour la visibilit\u00e9\" - RetailDetail BE","og_description":"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/","og_site_name":"RetailDetail BE","article_published_time":"2025-08-26T12:42:40+00:00","article_modified_time":"2025-08-26T12:42:42+00:00","og_image":[{"width":1340,"height":902,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"De Bijenkorf mise sur le m\u00e9dia retail : \u00ab\u00a0Pas de visibilit\u00e9 pour la visibilit\u00e9\u00a0\u00bb","datePublished":"2025-08-26T12:42:40+00:00","dateModified":"2025-08-26T12:42:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/"},"wordCount":322,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/","name":"De Bijenkorf mise sur le m\u00e9dia retail : \"Pas de visibilit\u00e9 pour la visibilit\u00e9\" - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","datePublished":"2025-08-26T12:42:40+00:00","dateModified":"2025-08-26T12:42:42+00:00","description":"De Bijenkorf \u00e9tend r\u00e9solument son offre de m\u00e9dia retail. Le grand magasin propose d\u00e9sormais des activations physiques et des \u00e9crans.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","width":1340,"height":902},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-le-media-retail-pas-de-visibilite-pour-la-visibilite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"De Bijenkorf mise sur le m\u00e9dia retail : “Pas de visibilit\u00e9 pour la visibilit\u00e9”"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/08\/de-bijenkorf-amsterdam.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/126193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=126193"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/126193\/revisions"}],"predecessor-version":[{"id":126202,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/126193\/revisions\/126202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/126194"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=126193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=126193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=126193"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=126193"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=126193"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=126193"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=126193"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=126193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}