{"id":12621,"date":"2016-03-16T13:55:17","date_gmt":"2016-03-16T13:55:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/grand-marnier-rachete-par-campari\/"},"modified":"2016-03-16T13:55:17","modified_gmt":"2016-03-16T13:55:17","slug":"grand-marnier-rachete-par-campari","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/grand-marnier-rachete-par-campari\/","title":{"rendered":"Grand Marnier rachet\u00e9 par Campari"},"content":{"rendered":"<p>Le fabricant de boissons italien <strong>Campari<\/strong> a rachet\u00e9 la marque de liqueur fran\u00e7aise <strong>Grand Marnier <\/strong>pour un montant de 679 millions d\u2019euros. Les deux parties ont conclu un accord en ce sens ce mardi.<\/p>\n<p><!--break--><\/p>\n<h2>La plus grande acquisition en dix ans<\/h2>\n<p>Gr\u00e2ce \u00e0 cette reprise, Campari \u00e9largit son portefeuille de boissons fortes dans le segment du luxe. Le montant d\u00e9bours\u00e9 par Campari pour l\u2019acquisition de Grand Marnier est sup\u00e9rieur d\u2019environ 60% par rapport au cours de cl\u00f4ture de vendredi dernier.<\/p>\n<p>\nDans une premi\u00e8re phase Campari reprendra 20% des actions, mais ce pourcentage augmentera progressivement jusqu\u2019\u00e0 atteindre une participation majoritaire de 50,1%. Il s\u2019agit de la plus grande acquisition de l\u2019entreprise\u00a0 depuis que Robert Kunze-Concewitz a pris les commandes en tant que CEO, \u00e9crit le journal De Tijd.<\/p>\n<p>\nGrand Marnier, distribu\u00e9 aux Etats-Unis et en Chine par LVMH et en Europe par Diageo, \u00e9tait quelque peu tomb\u00e9 dans l\u2019oubli. En 2015 l\u2019entreprise a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 152 millions d\u2019euros, \u00e0 peine plus que le chiffre d\u2019affaires de 138 millions d\u2019euros r\u00e9alis\u00e9 il y a dix ans.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de boissons italien Campari a rachet\u00e9 la marque de liqueur fran\u00e7aise Grand Marnier pour un montant de 679 millions d\u2019euros. Les deux parties ont conclu un accord en ce sens ce mardi. La plus grande acquisition en dix ans Gr\u00e2ce \u00e0 cette reprise, Campari \u00e9largit son portefeuille de boissons fortes dans le segment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grand Marnier rachet\u00e9 par Campari - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/grand-marnier-rachete-par-campari\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grand Marnier rachet\u00e9 par Campari - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le fabricant de boissons italien Campari a rachet\u00e9 la marque de liqueur fran\u00e7aise Grand Marnier pour un montant de 679 millions d\u2019euros. 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