{"id":126296,"date":"2025-08-27T12:37:40","date_gmt":"2025-08-27T10:37:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126296"},"modified":"2025-08-27T12:37:42","modified_gmt":"2025-08-27T10:37:42","slug":"frasers-se-lance-dans-le-retailtainment-avec-we-do-play","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/frasers-se-lance-dans-le-retailtainment-avec-we-do-play\/","title":{"rendered":"Frasers se lance dans le \u00ab\u00a0retailtainment\u00a0\u00bb avec We Do Play"},"content":{"rendered":"\n<p>Le groupe britannique de sport et de mode <strong>Frasers <\/strong>\u00e9largit ses horizons en prenant une participation minoritaire dans <strong>We Do Play<\/strong>, un exploitant de terrains de golf miniatures et de parcs \u00e0 trampolines, entre autres. L&rsquo;entrepreneur Mike Ashley y voit de nombreuses possibilit\u00e9s de synergie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Des synergies parfaites\u00a0\u00bb<\/h2>\n\n\n\n<p>Frasers n&rsquo;a pas pr\u00e9cis\u00e9 le montant de l&rsquo;investissement, mais a fait part d&rsquo;une ambition claire. \u00ab\u00a0Les marques innovantes de We Do Play s&rsquo;alignent parfaitement sur <a href=\"https:\/\/www.reuters.com\/world\/uk\/mike-ashleys-frasers-taps-uk-leisure-market-with-we-do-play-stake-2025-08-27\/\">notre vision d&rsquo;un \u00e9cosyst\u00e8me de consommation moderne et exp\u00e9rientiel<\/a>\u00ab\u00a0, a d\u00e9clar\u00e9 James France, directeur des acquisitions, selon Reuters. Le partenariat offrirait des \u00ab\u00a0synergies parfaites\u00a0\u00bb avec le portefeuille existant, y compris la cha\u00eene <strong>Sports Direct<\/strong>.<\/p>\n\n\n\n<p>We Do Play exploite divers types de salles de sport et de jeux, notamment des terrains \u00e0 trampoline sous le nom de Flip Out et des terrains de golf miniature Putt Putt Social. De plus, l&rsquo;entreprise pr\u00e9voit d&rsquo;ouvrir plus de 40 nouveaux parcs de jeux Activate au Royaume-Uni au cours des prochaines ann\u00e9es.<\/p>\n\n\n\n<p>L&rsquo;investissement s&rsquo;inscrit dans la strat\u00e9gie plus large de Frasers, qui a investi massivement dans divers secteurs au cours des derniers mois. Par exemple, le groupe a r\u00e9cemment tent\u00e9 de prendre le contr\u00f4le du conseil d&rsquo;administration de <strong>Debenhams <\/strong>et a tent\u00e9 en vain d&rsquo;acqu\u00e9rir le fabricant de sacs <strong>Mulberry<\/strong>. Avec sa participation dans We Do Play, Frasers mise sur le march\u00e9 des loisirs en pleine croissance, puisque les exp\u00e9riences et les interactions sociales jouent un r\u00f4le de plus en plus important dans les d\u00e9penses de consommation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe britannique de sport et de mode Frasers \u00e9largit ses horizons et prend une participation minoritaire dans We Do Play, un exploitant de terrains de golf miniatures et de parcs \u00e0 trampolines, entre autres. L&rsquo;entrepreneur Mike Ashley y voit un fort potentiel de synergie.<\/p>\n","protected":false},"author":5,"featured_media":126297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[1785],"topic":[282],"region":[381],"class_list":["post-126296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-frasers","topic-acquisition","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frasers se lance dans le &quot;retailtainment&quot; avec We Do Play - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Frasers \u00e9largit ses horizons en prenant une 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