{"id":126531,"date":"2025-08-29T10:19:46","date_gmt":"2025-08-29T08:19:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126531"},"modified":"2025-08-29T10:19:48","modified_gmt":"2025-08-29T08:19:48","slug":"nike-supprime-1-de-son-personnel-mais-pas-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-supprime-1-de-son-personnel-mais-pas-en-europe\/","title":{"rendered":"Nike supprime 1 % de son personnel, sauf en Europe"},"content":{"rendered":"\n

Nike <\/strong>supprime presque 1 % du personnel de bureau dans un nouveau tour de restructuration. Le g\u00e9ant des articles de sport remet l’accent sur les sports de base. La r\u00e9gion EMEA, qui comprend l’Europe, le Moyen-Orient et l’Asie, ainsi que Converse, restent \u00e9pargn\u00e9es.<\/p>\n\n\n\n

Unit\u00e9s transversales<\/h2>\n\n\n\n

Depuis la nomination de Hill, Nike investit \u00e0 nouveau massivement dans les chaussures de course et les baskets, des segments o\u00f9 il avait perdu des parts de march\u00e9. Parall\u00e8lement, la marque r\u00e9tablit des liens avec ses partenaires de vente au d\u00e9tail et augmente son empreinte physique de magasins pour faire face \u00e0 la concurrence.<\/p>\n\n\n\n

La mesure annonc\u00e9e fait suite au message de Hill en juin visant \u00e0 r\u00e9organiser les \u00e9quipes par sport. L’ancien PDG John Donahoe avait segment\u00e9 l’organisation uniquement en hommes, femmes et enfants, mais cela a, selon Hill, frein\u00e9 l’innovation. \u201cCette nouvelle structure a pour objectif de remettre le sport et la culture sportive au centre<\/a>, afin de se rapprocher de l’athl\u00e8te et du consommateur,\u201d a d\u00e9clar\u00e9 l’entreprise \u00e0 CNBC. L’entreprise compte environ 77 800 employ\u00e9s dans le monde, mais les licenciements n’affectent pas les magasins, les activit\u00e9s EMEA et Converse.<\/p>\n\n\n

Plus t\u00f4t, en f\u00e9vrier de l’ann\u00e9e derni\u00e8re, Nike avait d\u00e9j\u00e0 r\u00e9duit son effectif de 2 %, soit plus de 1 600 postes, afin de r\u00e9duire les co\u00fbts. En juin, le groupe a \u00e9galement annonc\u00e9 qu’il deviendrait moins d\u00e9pendant de la production en Chine pour le march\u00e9 am\u00e9ricain, afin de limiter l’impact des droits d’importation. En m\u00eame temps, Nike a pr\u00e9vu pour le premier trimestre une baisse de chiffre d’affaires moins forte que redout\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike supprime 1 % de son personnel de bureau dans une nouvelle vague de restructuration. Le g\u00e9ant des articles de sport remet l’accent sur les sports de base. La r\u00e9gion EMEA, qui comprend l’Europe, le Moyen-Orient et l’Asie, ainsi que Converse, restent \u00e0 l’\u00e9cart.<\/p>\n","protected":false},"author":5,"featured_media":126532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[644],"topic":[332],"region":[446],"class_list":{"0":"post-126531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-nike","10":"topic-restructuration","11":"region-etats-unis-2"},"acf":[],"yoast_head":"\nNike supprime 1 % de son personnel, sauf en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike supprime presque 1 % du personnel de bureau dans un nouveau tour de restructuration. 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