{"id":126574,"date":"2025-08-29T11:58:08","date_gmt":"2025-08-29T09:58:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126574"},"modified":"2025-08-29T12:01:43","modified_gmt":"2025-08-29T10:01:43","slug":"nestle-arrete-la-production-des-kitkat-vegetaliens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestle-arrete-la-production-des-kitkat-vegetaliens\/","title":{"rendered":"Nestl\u00e9 arr\u00eate la production des KitKat v\u00e9g\u00e9taliens"},"content":{"rendered":"\n<p>Apr\u00e8s quatre ans, <strong>Nestl\u00e9<\/strong> met fin \u00e0 la production et \u00e0 la commercialisation de ses barres KitKat v\u00e9g\u00e9taliens. Le fabricant constate une baisse des ventes alors que les co\u00fbts de production restent \u00e9lev\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trop cher ?<\/h2>\n\n\n\n<p>Nestl\u00e9 avait lanc\u00e9 le KitKat V en 2021 comme alternative v\u00e9g\u00e9tale \u00e0 la barre chocolat\u00e9e classique. Le produit a \u00e9t\u00e9 d\u00e9velopp\u00e9 dans le centre de recherche et d\u00e9veloppement de Nestl\u00e9 d\u00e9di\u00e9 aux confiseries au Royaume-Uni. Apr\u00e8s un test concluant, la production a \u00e9t\u00e9 augment\u00e9e en 2022 dans une usine de Hambourg et la variante v\u00e9g\u00e9talienne a \u00e9t\u00e9 commercialis\u00e9e dans 15 autres pays europ\u00e9ens. Le produit a \u00e9t\u00e9 mis sur le march\u00e9 comme une alternative durable, avec une empreinte \u00e9cologique inf\u00e9rieure de 18 % \u00e0 celle de la version contenant des produits laitiers.<\/p>\n\n\n\n<p>Mais aujourd&rsquo;hui, Nestl\u00e9 met fin \u00e0 la production, comme l&rsquo;a confirm\u00e9 la multinationale \u00e0 Reuters. La production de la variante v\u00e9g\u00e9tale entra\u00eene des co\u00fbts plus \u00e9lev\u00e9s et donc un prix de vente nettement plus \u00e9lev\u00e9, ce qui s&rsquo;est av\u00e9r\u00e9 \u00eatre un frein aux ventes. Les observateurs constatent une baisse de la demande de produits v\u00e9g\u00e9taux dans le monde entier. De nombreux consommateurs se demandent si les options v\u00e9g\u00e9tales, souvent consid\u00e9r\u00e9es comme des aliments ultra-transform\u00e9s, sont vraiment plus saines que les produits traditionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s quatre ans, Nestl\u00e9 met fin \u00e0 la production et \u00e0 la commercialisation de ses barres KitKat v\u00e9g\u00e9tales. Le fabricant constate une baisse des ventes alors que les co\u00fbts de production restent \u00e9lev\u00e9s.<\/p>\n","protected":false},"author":3,"featured_media":126571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[319],"topic":[1295],"region":[243],"class_list":["post-126574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-nestle","topic-cessation","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 arr\u00eate la production des KitKat v\u00e9g\u00e9taliens - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s quatre ans, Nestl\u00e9 met fin 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